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Time (magazine)
Time (stylized in all caps as TIME) is an American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce.
A European edition (Time Europe, formerly known as Time Atlantic) is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney.
Since 2018, Time has been owned by Salesforce founder Marc Benioff, who acquired it from Meredith Corporation. Benioff currently publishes the magazine through the company Time USA, LLC.
Time has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden (1898–1929) and Henry Luce (1898–1967). It was the first weekly news magazine in the United States. The two had previously worked together as chairman and managing editor, respectively, of the Yale Daily News. They first called the proposed magazine Facts to emphasize brevity so a busy man could read it in an hour. They changed the name to Time and used the slogan "Take Time – It's Brief". Hadden was considered carefree and liked to tease Luce. He saw Time as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry, and pop culture, criticizing it as too light for serious news.
Time set out to tell the news through people, and until the late 1960s, the magazine's cover depicted a single person. More recently, Time has incorporated "People of the Year" issues, which have grown in popularity over the years. The first issue of Time featured Joseph G. Cannon, the retired Speaker of the House of Representatives, on its cover; a facsimile reprint of Issue No. 1, including all of the articles and advertisements contained in the original, was included with copies of the magazine's issue from February 28, 1938, in commemoration of its 15th anniversary. The cover price was 15¢ (equivalent to $2.77 in 2024).
Following Hadden's death in 1929, Luce became the dominant man at Time and a significant figure in the history of 20th-century media. According to Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941 by Robert Elson, "Roy Edward Larsen ... was to play a role second only to Luce's in the development of Time Inc". In his book The March of Time, 1935–1951, Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager of Time, later publisher of Life, for many years president of Time Inc., and in the long history of the corporation the most influential and important figure after Luce".[citation needed]
Around the time, they were raising $100,000 from wealthy Yale University alumni, including Henry P. Davison, partner of J.P. Morgan & Co., publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow; Henry Luce and Briton Hadden hired Larsen in 1922. Larsen was a Harvard University graduate, and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling RKO stock he had inherited from his father, who was the head of the Benjamin Franklin Keith theater chain in New England. However, after Briton Hadden's death, the largest Time, Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion; "at his right hand was Larsen", Time Inc.'s second-largest stockholder, according to Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941. In 1929, Roy Larsen was also named a Time Inc. director and vice president. J. P. Morgan retained a certain control through two directorates and a share of stocks, both over Time and Fortune. Other shareholders were Brown Brothers Harriman & Co., and the New York Trust Company (Standard Oil).[citation needed]
After Time began publishing weekly in March 1923, Roy Larsen increased its circulation by using U.S. radio and movie theaters worldwide. It often promoted both Time magazine and U.S. political and corporate interests. According to The March of Time, as early as 1924, Larsen had brought Time into the infant radio business by broadcasting a 15-minute sustaining quiz show entitled Pop Question which survived until 1925. Then in 1928, Larsen "undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues of Time magazine ... which was originally broadcast over 33 stations throughout the United States".[citation needed]
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Time (magazine)
Time (stylized in all caps as TIME) is an American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce.
A European edition (Time Europe, formerly known as Time Atlantic) is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney.
Since 2018, Time has been owned by Salesforce founder Marc Benioff, who acquired it from Meredith Corporation. Benioff currently publishes the magazine through the company Time USA, LLC.
Time has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden (1898–1929) and Henry Luce (1898–1967). It was the first weekly news magazine in the United States. The two had previously worked together as chairman and managing editor, respectively, of the Yale Daily News. They first called the proposed magazine Facts to emphasize brevity so a busy man could read it in an hour. They changed the name to Time and used the slogan "Take Time – It's Brief". Hadden was considered carefree and liked to tease Luce. He saw Time as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry, and pop culture, criticizing it as too light for serious news.
Time set out to tell the news through people, and until the late 1960s, the magazine's cover depicted a single person. More recently, Time has incorporated "People of the Year" issues, which have grown in popularity over the years. The first issue of Time featured Joseph G. Cannon, the retired Speaker of the House of Representatives, on its cover; a facsimile reprint of Issue No. 1, including all of the articles and advertisements contained in the original, was included with copies of the magazine's issue from February 28, 1938, in commemoration of its 15th anniversary. The cover price was 15¢ (equivalent to $2.77 in 2024).
Following Hadden's death in 1929, Luce became the dominant man at Time and a significant figure in the history of 20th-century media. According to Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941 by Robert Elson, "Roy Edward Larsen ... was to play a role second only to Luce's in the development of Time Inc". In his book The March of Time, 1935–1951, Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager of Time, later publisher of Life, for many years president of Time Inc., and in the long history of the corporation the most influential and important figure after Luce".[citation needed]
Around the time, they were raising $100,000 from wealthy Yale University alumni, including Henry P. Davison, partner of J.P. Morgan & Co., publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow; Henry Luce and Briton Hadden hired Larsen in 1922. Larsen was a Harvard University graduate, and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling RKO stock he had inherited from his father, who was the head of the Benjamin Franklin Keith theater chain in New England. However, after Briton Hadden's death, the largest Time, Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion; "at his right hand was Larsen", Time Inc.'s second-largest stockholder, according to Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941. In 1929, Roy Larsen was also named a Time Inc. director and vice president. J. P. Morgan retained a certain control through two directorates and a share of stocks, both over Time and Fortune. Other shareholders were Brown Brothers Harriman & Co., and the New York Trust Company (Standard Oil).[citation needed]
After Time began publishing weekly in March 1923, Roy Larsen increased its circulation by using U.S. radio and movie theaters worldwide. It often promoted both Time magazine and U.S. political and corporate interests. According to The March of Time, as early as 1924, Larsen had brought Time into the infant radio business by broadcasting a 15-minute sustaining quiz show entitled Pop Question which survived until 1925. Then in 1928, Larsen "undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues of Time magazine ... which was originally broadcast over 33 stations throughout the United States".[citation needed]