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Tourism in Cyprus

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Tourism in Cyprus

Tourism in Cyprus is a cornerstone of the country's economy, and has significantly impacted its culture and multicultural development throughout the years. In 2006, the tourism industry made up 10.7% of the country's GDP and the total employment in the tourism industry was estimated at 113,000 jobs. Cyprus welcomes at least around 4 million tourists on average each year,making it the 40th most popular destination in the world and the 6th most popular per capita of local population. Cyprus has been a full member of the World Tourism Organization since 1975.

Varosha was once one of the most popular destinations in the world, once frequented by Hollywood stars, such as Elizabeth Taylor, until the Turkish Invasion of Cyprus in 1974. It is now abandoned and the majority of it is guarded by armed troops.

Cyprus's popularity, with around 4 million tourists arrivals per year, is attributed to a number of factors. These include the fact that English is widely spoken, its history of British colonialism, and the presence of British military bases at Akrotiri and Dhekelia. The downturn in the British economy in the late 2000s was reflected in a decrease in British tourist arrivals, highlighting the Cyprus tourist industry's over-reliance on a single market.

By 2009, efforts were underway to stimulate tourism from countries other than the UK. In line with geopolitical developments, Russian tourists became the second largest group in terms of arrivals; this began in the late 2000s and rapidly increased until the 2022 Russian invasion of Ukraine.

The total number of tourists in Cyprus for the 2018 season was 3.93 million. Most visitors arriving on a short-term basis were from the following countries:

In 2011, according to the World Economic Forum's Travel and Tourism Competitiveness Report, Cyprus' tourism industry ranked 29th in the world, in terms of overall competitiveness, but secured first place for tourism infrastructure. With some of the most popular and cleanest beaches in Europe, much of the island relies on the "sun, sea, and sand" mantra to attract tourists. This is reflected in the seasonal distribution of tourist arrivals, with a particularly significant increase during the summer months. Resorts in the island's east and southeast, such as Ayia Napa and Protaras, depend almost entirely on tourism and receive the vast majority of their visitors from March to November; tourist destinations in the west and southwest, such as Limassol and Paphos, benefit from more diversified economies, allowing them to sustain tourism even during the much colder winter months.[citation needed]

A World Travel and Tourism Council (WTTC), noted that total investment in Cyprus' tourism industry in 2015 was €273.7 million - 14% of the island's overall investment - with projected increases of 5.3% in 2016 and 2.9% annually, over the following decade, reaching €384.6 million in 2026. However, the WTTC’s latest 2023 Economic Impact Research for Cyprus reports that capital investment in travel and tourism reached approximately €3.20 billion in 2022 (about 12.6 % of total investment), with forecasts extending through 2033.

According to a 2020 report by KPMG, Cyprus boasts the highest concentration of Blue Flag beaches in the world - most of which are located in the east - ranking first globally in Blue Flag beaches per kilometre of coastline and per capita.

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