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Go South Coast
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Go South Coast
ParentGo-Ahead Group
Founded2005; 21 years ago (2005)
HeadquartersPoole
Service areaDorset
Hampshire
Isle of Wight
Wiltshire
Somerset[1]
Service typeBus & coach services
Depots13
Fleet850 [2]
Annual ridership46 million (June 2014)[2]
Chief executiveBen Murray[3]
Websitegosouthcoast.co.uk Edit this at Wikidata

Go South Coast[4] is a bus operator on the south coast of England. It is a subsidiary of the Go-Ahead Group. All services under the company come under its operating certificate, although the buses run under a multitude of brands.[5]

History

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Wilts & Dorset Scania OmniCity in Salisbury in July 2009
Bluestar Mercedes-Benz Citaro in Southampton in August 2008
Southern Vectis Plaxton President bodied Volvo B7TL in Newport in August 2008

In August 2003 the Go-Ahead Group purchased the business of Wilts & Dorset, including its Damory Coaches and Tourist Group subsidiaries,[6] followed in July 2005 by Southern Vectis including its Solent Blue Line subsidiary.[7] In February 2006 Wilts & Dorset purchased bus refurbishment company Hants & Dorset Trim.[8]

Later in 2006, Go-Ahead consolidated the management of its south coast operations under Go South Coast in Poole.

In October 2006, Marchwood Motorways was purchased and integrated into Bluestar.[9][10]

Thamesdown Transport was purchased from Swindon Borough Council in February 2017[11] and rebranded as Swindon's Bus Company.

In May 2025, Managing Director Andrew Wickham died, reportedly after a long illness, at age 58.[12][13] Wickham was a respected figure in the UK bus industry where he had worked for almost 40 years, and was appointed MBE in 2024 for services to the industry.[14] Ben Murray, Go South Coast's Finance Director, took over as interim Managing Director of the company.[12]

Subsidiaries

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All public bus services come under local brands, which have distinct liveries. These are:

The company also has three coach brands:[15]

  • Excelsior Coaches – Bournemouth, offering private coach hire, school services and tours
  • Damory Coaches – school buses and services in central East Dorset
  • Tourist Group – Dorset and Wiltshire, providing services to schools in Wiltshire

The company has a bus refurbishment and repair shop, 'Hants and Dorset Trim', based in Eastleigh.

Fleet

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As at May 2023, Go South Coast operated over 850 buses and coaches from thirteen depots.[2]

References

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