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Unfrosted
Unfrosted is a 2024 American comedy film directed by Jerry Seinfeld from a screenplay he co-wrote with his writing team of Spike Feresten, Barry Marder, and Andy Robin. Loosely based on the true story of the creation of Pop-Tarts toaster pastries, the film stars an ensemble cast that includes Seinfeld, Melissa McCarthy, Jim Gaffigan, Max Greenfield, Hugh Grant, and Amy Schumer.
Seinfeld's feature directorial debut, he and Feresten also serve as producers of the film alongside Beau Bauman, through their production company Columbus 81 Productions. Unfrosted was released in the United States by Netflix on May 3, 2024, and received mixed reviews from critics. It was nominated for a Primetime Emmy Award for Outstanding Television Movie, while Seinfeld won Worst Actor and Schumer won Worst Supporting Actress at the 45th Golden Raspberry Awards.
A young runaway orders Pop-Tarts in a diner, and a man named Bob Cabana offers to tell him the true origin story of the American breakfast food.
In 1963, Bob is head of development at the Kellogg's corporation, headquartered in Battle Creek, Michigan. After Kellogg's once again dominates their rival Post in the annual Bowl and Spoon Awards, Bob senses that Post is about to unveil something that could dominate the market. Soon after, he observes two children dumpster-diving at Post, and discovers the company is creating a shelf-stable, fruit-based pastry breakfast food that seems to have addictive effects on children.
The Kellogg's team learns that Post has further developed a product created for Kellogg's by Bob's former co-worker Donna "Stan" Stankowski. Bob convinces his boss Edsel Kellogg to hire Stan back from NASA, and the team sets to work creating their own version of the pastry, recruiting several prominent figures from different industries as "taste pilots".
Marjorie Post, the head of the Post company and Edsel Kellogg's former lover, calls a meeting of the "five cereal families": Kellogg's, Post, Quaker Oats, Ralston Purina and General Mills. To the surprise of Bob's team, Marjorie announces that their product will be on shelves within one week. Bob undercuts them by obtaining exclusive rights to 99% of the world's sugar by making a deal with Puerto Rican criminal El Sucre.
Bob begins to worry about the taste pilots' lack of progress, but he and Stan combine several of their ideas to come up with a rectangular, fruit-filled food packaged in foil that can be toasted. Kellogg warns Bob that by creating a product that is served without milk, they may be stepping on the toes of the dairy industry, in reality an incredibly powerful and ruthless cabal whose leader kidnaps and threatens Bob.
Meanwhile, Marjorie visits the USSR in an attempt to secure rights to Cuban sugar from Nikita Khrushchev. The idea of a communist breakfast worries president John F. Kennedy, who summons the Kellogg's team to the White House to discuss the matter and ultimately agrees to instruct his brother to put pressure on organized milk.
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Unfrosted
Unfrosted is a 2024 American comedy film directed by Jerry Seinfeld from a screenplay he co-wrote with his writing team of Spike Feresten, Barry Marder, and Andy Robin. Loosely based on the true story of the creation of Pop-Tarts toaster pastries, the film stars an ensemble cast that includes Seinfeld, Melissa McCarthy, Jim Gaffigan, Max Greenfield, Hugh Grant, and Amy Schumer.
Seinfeld's feature directorial debut, he and Feresten also serve as producers of the film alongside Beau Bauman, through their production company Columbus 81 Productions. Unfrosted was released in the United States by Netflix on May 3, 2024, and received mixed reviews from critics. It was nominated for a Primetime Emmy Award for Outstanding Television Movie, while Seinfeld won Worst Actor and Schumer won Worst Supporting Actress at the 45th Golden Raspberry Awards.
A young runaway orders Pop-Tarts in a diner, and a man named Bob Cabana offers to tell him the true origin story of the American breakfast food.
In 1963, Bob is head of development at the Kellogg's corporation, headquartered in Battle Creek, Michigan. After Kellogg's once again dominates their rival Post in the annual Bowl and Spoon Awards, Bob senses that Post is about to unveil something that could dominate the market. Soon after, he observes two children dumpster-diving at Post, and discovers the company is creating a shelf-stable, fruit-based pastry breakfast food that seems to have addictive effects on children.
The Kellogg's team learns that Post has further developed a product created for Kellogg's by Bob's former co-worker Donna "Stan" Stankowski. Bob convinces his boss Edsel Kellogg to hire Stan back from NASA, and the team sets to work creating their own version of the pastry, recruiting several prominent figures from different industries as "taste pilots".
Marjorie Post, the head of the Post company and Edsel Kellogg's former lover, calls a meeting of the "five cereal families": Kellogg's, Post, Quaker Oats, Ralston Purina and General Mills. To the surprise of Bob's team, Marjorie announces that their product will be on shelves within one week. Bob undercuts them by obtaining exclusive rights to 99% of the world's sugar by making a deal with Puerto Rican criminal El Sucre.
Bob begins to worry about the taste pilots' lack of progress, but he and Stan combine several of their ideas to come up with a rectangular, fruit-filled food packaged in foil that can be toasted. Kellogg warns Bob that by creating a product that is served without milk, they may be stepping on the toes of the dairy industry, in reality an incredibly powerful and ruthless cabal whose leader kidnaps and threatens Bob.
Meanwhile, Marjorie visits the USSR in an attempt to secure rights to Cuban sugar from Nikita Khrushchev. The idea of a communist breakfast worries president John F. Kennedy, who summons the Kellogg's team to the White House to discuss the matter and ultimately agrees to instruct his brother to put pressure on organized milk.