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Veronica TV

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Veronica TV

Veronica is a Dutch free-to-air commercial television channel currently a part of Talpa TV (Talpa Network). The channel was launched as TV10 Gold on 1 May 1995, then became TV10, Fox, Fox 8 and V8, before becoming Veronica on 20 September 2003. The channel is dedicated to young adults (13-35 demographic) and the male audience.

Veronica is time-sharing with Disney Jr.: Disney Jr. broadcasts on daytime and Veronica on night time, the practice began when Saban International bought TV10 in January 1997, and launched a Fox Kids slot on the channel. Before May 1st, 2025, Disney XD was broadcast on the timeslot.

It is not to be confused with the Veronica Association (Dutch: Vereniging Veronica).

In 1995, Dutch media company Arcade launched two television channels in the Netherlands: The Music Factory, a competing music channel for MTV, and TV10 Gold which launched on 1 May 1995. TV10 Gold's programming focused on reruns of classic TV series such as Dynasty, Fantasy Island, James Herriot, Hill Street Blues, Are You Being Served?, The Monkees, The Onedin Line, Sanford and Son, Bergerac and Colditz.

In 1996, TV10 Gold became part of the second largest Dutch media corporation Wegener Arcade. On 1 January 1996, Arcade merged with publishing company Wegener. In the first quarter of 1996, TV10 Gold changed into just TV10 to modernize its image. British sitcoms such as 'Allo 'Allo! and You Rang, M'Lord? remained part of the programming, along with the American TV series M*A*S*H.

In January 1997, Saban International bought TV10 and partnered with Holland Media Groep. Fox/Saban's Fox Kids was introduced in the Netherlands, time-sharing with TV10. Within the year, the partnership ended and Holland Media Groep's shares of TV10 were bought by Fox.

On 19 December 1998, TV10 was rebranded into Fox. Rupert Murdoch's Fox International Channels wanted to expand in Europe and through its cooperation with Saban it could make its first try-outs in the Netherlands with TV10. Popular TV series such as Sex and the City, Dawson's Creek, Malcolm in the Middle and Charmed premiered on the channel. Fox became Fox 8 in September 1999, but it rebranded back to Fox in September 2000. However, Fox could not get rid of TV10's image as an old-fashioned rerun channel.[citation needed]

In 2001, SBS Broadcasting B.V., then the Dutch branch of the SBS Broadcasting Group, bought the channel from the News Corporation.

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