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Vià
Vià (stylised as vià) is a French television network. It started as a southern regional network in 2010, before going national in 2018, and subsequently contracting again due to economic problems.
When its national network Antennes Locales did not take off, Paris-based Groupe Hersant Média sold off its television stations to various regional investors. In 2009 TéléMiroir, based in the southern city of Nîmes, was sold to Christophe Musset and his associate Pierre-Paul Castelli, who had previously partnered with GHM in free print publications.
In 2010, Musset founded an umbrella company called Médias du Sud (French for 'Southern Media'), and acquired more stations in the southern cities of Montpellier, Perpignan, and Marseille (the latter went off the air in 2016). Consequently, Musset's stations adopted the common branding TVSud (French for 'TVSouth'), followed by the name of their specific submarket.
Musset also served as president of Télévision Locales de France, a trade association of French local televisions, between 2013 and 2017.
In 2016 Musset proposed a new channel, tentatively named TVSud Toulouse and serving the eponymous regional capital. To gain access to his largest market yet, he secured an investment in Médias du Sud from fr:Bruno Ledoux, leading shareholder in print magazine Le Nouvel Économiste and local TV channel Télif (short for Télévision Ile-de-France). Shortly before the Toulouse launch in September 2017, the TVSud channels were rebranded as ViàOccitanie (after the southern region of Occitanie where all four are based). Ledoux's Télif was similarly rebranded as ViàGrand Paris.
Médias du Sud further expanded in May 2018 through the acquisition of Antilles Télévision (ATV), an embattled regional network consisting of three stations based in the French overseas departments of Guadeloupe, Guyane and Martinique. The channels were to be managed in cooperation with martiniquais businessman Xavier Magin. In an effort to cut down costs, the financially crippled Guadeloupe and Guyane channels switched to simulcasting the Martinique broadcast, but they remained nominally separate entities, with a possible return to original programming at a later date. The ATV channels would transition to the Vià branding in October 2018.
Ledoux and Musset's next step was the creation of ViàRéseau, a network that would aggregate their own channels with independent stations under the Vià brand to form a true national footprint, allowing for the mutualization of certain production efforts and advertising sales. The business plan was viewed as ambitious, since local programming in France has historically been dominated by France 3 (previously France Régions 3), a heavily subsidized public network.
On 4 July 2018 the new network was officially launched, boasting a reach of 32 million potential viewers across 22 affiliates.
Vià
Vià (stylised as vià) is a French television network. It started as a southern regional network in 2010, before going national in 2018, and subsequently contracting again due to economic problems.
When its national network Antennes Locales did not take off, Paris-based Groupe Hersant Média sold off its television stations to various regional investors. In 2009 TéléMiroir, based in the southern city of Nîmes, was sold to Christophe Musset and his associate Pierre-Paul Castelli, who had previously partnered with GHM in free print publications.
In 2010, Musset founded an umbrella company called Médias du Sud (French for 'Southern Media'), and acquired more stations in the southern cities of Montpellier, Perpignan, and Marseille (the latter went off the air in 2016). Consequently, Musset's stations adopted the common branding TVSud (French for 'TVSouth'), followed by the name of their specific submarket.
Musset also served as president of Télévision Locales de France, a trade association of French local televisions, between 2013 and 2017.
In 2016 Musset proposed a new channel, tentatively named TVSud Toulouse and serving the eponymous regional capital. To gain access to his largest market yet, he secured an investment in Médias du Sud from fr:Bruno Ledoux, leading shareholder in print magazine Le Nouvel Économiste and local TV channel Télif (short for Télévision Ile-de-France). Shortly before the Toulouse launch in September 2017, the TVSud channels were rebranded as ViàOccitanie (after the southern region of Occitanie where all four are based). Ledoux's Télif was similarly rebranded as ViàGrand Paris.
Médias du Sud further expanded in May 2018 through the acquisition of Antilles Télévision (ATV), an embattled regional network consisting of three stations based in the French overseas departments of Guadeloupe, Guyane and Martinique. The channels were to be managed in cooperation with martiniquais businessman Xavier Magin. In an effort to cut down costs, the financially crippled Guadeloupe and Guyane channels switched to simulcasting the Martinique broadcast, but they remained nominally separate entities, with a possible return to original programming at a later date. The ATV channels would transition to the Vià branding in October 2018.
Ledoux and Musset's next step was the creation of ViàRéseau, a network that would aggregate their own channels with independent stations under the Vià brand to form a true national footprint, allowing for the mutualization of certain production efforts and advertising sales. The business plan was viewed as ambitious, since local programming in France has historically been dominated by France 3 (previously France Régions 3), a heavily subsidized public network.
On 4 July 2018 the new network was officially launched, boasting a reach of 32 million potential viewers across 22 affiliates.