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Victorinox
Victorinox (/vɪkˈtɒriˌnɒks/) is a knife manufacturer and watchmaker based in the town of Ibach, in the Canton of Schwyz, Switzerland. It is known for its Swiss Army knives. Since its acquisition of rival Wenger in 2005, it has become the sole supplier of multi-purpose knives to the Swiss army. It is the world's biggest manufacturer of pocket knives; additionally, the company licenses its logo for watches, apparel, and travel gear.
The company was founded in 1884 as Messerfabrik Carl Elsener, the workshop of Karl Elsener in Ibach. In 1891, Elsener co-founded Schweizerischer Messerschmiedverband an association of Swiss knife manufacturers.
This began their relationship delivering knives to the Swiss army. In 1892, most of Elsener's knife craftsmen left knives manufacturing as it became apparent that Solingen manufacturers could deliver at a lower price. Elsener persisted in competing with Solingen, hence incurring severe financial losses.
Elsener's Schweizer Offiziers- und Sportmesser was patented in 1897, and was later marketed internationally as the Original Swiss Army Knife. This knife was not adopted by the Swiss Armed Forces as ordnance, but its commercial success allowed the company to recover financially.
Upon the death of his mother in 1909, Elsener named the brand "Victoria" in her honor. The same year, the Swiss coat of arms was introduced as the company logo.
In 1921, the company changed its trade name to the present "Victorinox", a portmanteau of "Victoria" and "inox", an abbreviation for acier inoxydable, French for stainless steel. Its legal name was officially changed in 1979.[citation needed]
From 1908 to 2005, the delivery of knives to the Swiss Armed Forces was shared with Wenger.
A compromise between the two companies stated that Victorinox would market their knives as the "Original Swiss Army Knives", while Wenger would market theirs as "Genuine Swiss Army Knives".
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Victorinox
Victorinox (/vɪkˈtɒriˌnɒks/) is a knife manufacturer and watchmaker based in the town of Ibach, in the Canton of Schwyz, Switzerland. It is known for its Swiss Army knives. Since its acquisition of rival Wenger in 2005, it has become the sole supplier of multi-purpose knives to the Swiss army. It is the world's biggest manufacturer of pocket knives; additionally, the company licenses its logo for watches, apparel, and travel gear.
The company was founded in 1884 as Messerfabrik Carl Elsener, the workshop of Karl Elsener in Ibach. In 1891, Elsener co-founded Schweizerischer Messerschmiedverband an association of Swiss knife manufacturers.
This began their relationship delivering knives to the Swiss army. In 1892, most of Elsener's knife craftsmen left knives manufacturing as it became apparent that Solingen manufacturers could deliver at a lower price. Elsener persisted in competing with Solingen, hence incurring severe financial losses.
Elsener's Schweizer Offiziers- und Sportmesser was patented in 1897, and was later marketed internationally as the Original Swiss Army Knife. This knife was not adopted by the Swiss Armed Forces as ordnance, but its commercial success allowed the company to recover financially.
Upon the death of his mother in 1909, Elsener named the brand "Victoria" in her honor. The same year, the Swiss coat of arms was introduced as the company logo.
In 1921, the company changed its trade name to the present "Victorinox", a portmanteau of "Victoria" and "inox", an abbreviation for acier inoxydable, French for stainless steel. Its legal name was officially changed in 1979.[citation needed]
From 1908 to 2005, the delivery of knives to the Swiss Armed Forces was shared with Wenger.
A compromise between the two companies stated that Victorinox would market their knives as the "Original Swiss Army Knives", while Wenger would market theirs as "Genuine Swiss Army Knives".