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Hits Radio East Yorkshire & North Lincolnshire
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Hits Radio East Yorkshire & North Lincolnshire
Hits Radio East Yorkshire & North Lincolnshire, formerly Viking FM, is an Independent Local Radio station based in Leeds, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to the East Riding of Yorkshire and Northern Lincolnshire. It replaced Viking FM in 2024, 40 years to the day after the station originally launched as Viking Radio.
The station is transmitted from the High Hunsley transmitter on the Yorkshire Wolds, near North Cave, sharing the 200 ft tower with Capital Yorkshire and BBC Radio Humberside, as well as on the Bauer Humberside DAB multiplex from three transmitters, located at nearby Cave Wold, Buckton Barn near Bridlington and Grimsby town centre.
It is also streamed over the Internet via Rayo, making it accessible to listeners from across the United Kingdom. Worldwide webcasting is no longer possible, for licensing reasons.
During the application process for its licence, the station's working title was Humber Bridge Radio, but launched as Viking Radio at 6.55am on 17 April 1984 and broadcast on 102.7 FM and 1161 kHz AM (258m Medium Wave). The first on-air presenter was David Fewster and the first song played was Celebration by Kool & the Gang. In spring 1986, the frequency was changed to 96.9 FM, with BBC Radio Humberside, which had occupied this frequency, moving to 95.9 FM.
Viking was the first commercial radio station in the UK to introduce split programming, doing so in the mid-1980s to broadcast rugby league commentary on Sunday afternoons without interrupting The Network Chart Show. The rugby was aired on MW with The Network Chart broadcast on FM. On 31 October 1988, Viking Radio split frequencies on a permanent basis and was transformed into Viking FM on 96.9 FM and Viking Gold on 1161 medium wave. The AM station later became Classic Gold, Classic Gold Radio, Great Yorkshire Gold, Great Yorkshire Radio, Magic 1161 and Viking 2 and finally Greatest Hits Radio East Yorkshire and Northern Lincolnshire until the transmitter was switched off on 26 April 2021.
In October 1990, the Yorkshire Radio Network, which owned Viking as well as Radio Hallam, Pennine Radio (now known as Pulse 1) and Classic Gold, was bought by The Metro Radio Group.
In 1996, the station was bought by EMAP and as a result of a group takeover in 2008, Viking is now owned by Bauer Media Group.
In August 2019, Bauer announced Viking FM would end broadcasting from its Hull studios and co-locate with sister station Hallam FM in Sheffield from Wednesday 2 October 2019, but that it would maintain a local presence in the form of local news, advertising and charity staff. In 2020, Viking FM moved again, this time co-locating with Pulse 1 in Leeds. Pulse itself had also moved to Leeds, in its case from Bradford.[citation needed]
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Hits Radio East Yorkshire & North Lincolnshire
Hits Radio East Yorkshire & North Lincolnshire, formerly Viking FM, is an Independent Local Radio station based in Leeds, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to the East Riding of Yorkshire and Northern Lincolnshire. It replaced Viking FM in 2024, 40 years to the day after the station originally launched as Viking Radio.
The station is transmitted from the High Hunsley transmitter on the Yorkshire Wolds, near North Cave, sharing the 200 ft tower with Capital Yorkshire and BBC Radio Humberside, as well as on the Bauer Humberside DAB multiplex from three transmitters, located at nearby Cave Wold, Buckton Barn near Bridlington and Grimsby town centre.
It is also streamed over the Internet via Rayo, making it accessible to listeners from across the United Kingdom. Worldwide webcasting is no longer possible, for licensing reasons.
During the application process for its licence, the station's working title was Humber Bridge Radio, but launched as Viking Radio at 6.55am on 17 April 1984 and broadcast on 102.7 FM and 1161 kHz AM (258m Medium Wave). The first on-air presenter was David Fewster and the first song played was Celebration by Kool & the Gang. In spring 1986, the frequency was changed to 96.9 FM, with BBC Radio Humberside, which had occupied this frequency, moving to 95.9 FM.
Viking was the first commercial radio station in the UK to introduce split programming, doing so in the mid-1980s to broadcast rugby league commentary on Sunday afternoons without interrupting The Network Chart Show. The rugby was aired on MW with The Network Chart broadcast on FM. On 31 October 1988, Viking Radio split frequencies on a permanent basis and was transformed into Viking FM on 96.9 FM and Viking Gold on 1161 medium wave. The AM station later became Classic Gold, Classic Gold Radio, Great Yorkshire Gold, Great Yorkshire Radio, Magic 1161 and Viking 2 and finally Greatest Hits Radio East Yorkshire and Northern Lincolnshire until the transmitter was switched off on 26 April 2021.
In October 1990, the Yorkshire Radio Network, which owned Viking as well as Radio Hallam, Pennine Radio (now known as Pulse 1) and Classic Gold, was bought by The Metro Radio Group.
In 1996, the station was bought by EMAP and as a result of a group takeover in 2008, Viking is now owned by Bauer Media Group.
In August 2019, Bauer announced Viking FM would end broadcasting from its Hull studios and co-locate with sister station Hallam FM in Sheffield from Wednesday 2 October 2019, but that it would maintain a local presence in the form of local news, advertising and charity staff. In 2020, Viking FM moved again, this time co-locating with Pulse 1 in Leeds. Pulse itself had also moved to Leeds, in its case from Bradford.[citation needed]
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