Viva Communications

Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps) is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario Jr. and his sister Tess Cruz.

Viva Communications was founded on November 11, 1981, by Vic del Rosario Jr. and his sister Tess Cruz, originally incorporated as Viva Films, a film production studio located in New Manila, Quezon City. In 1988, the company established Viva Television, which was followed by Viva Records in 1986.

In 1997, VCI established its own talent agency, Viva Artists Agency (VAA).

In 1999, following the effects of the 1997 Asian financial crisis, the company acquired Vintage Television (VTV). In February 2000, Vintage Television was renamed as Viva TV, a primetime sports and entertainment programming block on the Intercontinental Broadcasting Corporation (IBC), which ran until March 1, 2003.

In 2013, Viva Communications acquired PSICOM Publishing Inc. from the Gabriel family, later renamed as Viva PSICOM Publishing Corporation.

In 2016, VCI established its food and beverage division, Viva International Food and Restaurants, with a grand opening at Botejyu restaurant in the Philippines. Its first store was at the SM Mall of Asia in Pasay.

In 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studio Lionsgate.

On January 29, 2021, VCI launched its own video on demand streaming platform, Vivamax.