Viva Films, Inc. (also known as Viva Films, stylized as VIVA Films) is a Philippine film production and distribution company owned by Viva Communications. It was founded in 1981 by Vic del Rosario Jr. and his sister Tess Cruz. Viva Films is one of the largest film studios in the Philippines, along with Star Cinema, Regal Entertainment and GMA Pictures.

Veering away from the Sharon Cuneta-Gabby Concepcion tandem, Viva became home to quality dramatic films. The "glossy" production of films such as Sinasamba Kita, Palimos ng Pag-ibig, Saan Darating ang Umaga?, Kung Mahawi Man ang Ulap, and Paano Ba ang Mangarap? won critical and commercial acclaim. Viva Films also made a documentary film on the Puerto Rican boyband Menudo on their visit to the Philippines in 1985.

Viva launched then-supporting actor Phillip Salvador as an action star in the film Boy Negro. It was also instrumental in introducing to the public Robin Padilla (Bad Boy and Anak ni Baby Ama), and Raymart Santiago (Noel Juico: Batang Kriminal) as new action stars. Veteran action stars Eddie Garcia, Rudy Fernandez, Bong Revilla Jr., and Fernando Poe Jr., also made films for Viva.

Viva became later known as home to quality youth-oriented films, starting with the 1984 breakthrough flick, Bagets. The film was top billed by William Martinez and launched the careers of then unknowns J.C. Bonnin, Herbert Bautista, Raymond Lauchengco, and Aga Muhlach. With its box-office success, the company produced a sequel Bagets 2 with Ramon Christopher, Jon Hernandez, and Francis Magalona joining the original cast, the success of the two Bagets film made it the flagship film of Viva Films and it set the trend for youth-oriented films in the 1980s which other film companies copied, but they never matched nor equaled the success brought about by the two Bagets films.

Viva also made "glossy" comedy films like Working Girls (2010) and Sa Totoo Lang which featured serious actors and actresses as main characters instead of comedians. The company also gambled on new comedians as the '80s decade was about to end. Comedy flicks such as Puto, Jack en Jill, Humanap Ka ng Panget, and I Love You 3x a Day launched the respective careers of Herbert Bautista, Andrew E. and Jimmy Santos.

In 1989, Viva introduced its second batch of young stars via the youth-oriented comedy Estudyante Blues. It introduced to the public young stars and That's Entertainment mainstays such as Vina Morales, Gelli de Belen, Keempee de Leon, Raymart Santiago and Dingdong Avanzado. The film was also a resounding success, despite the fact that Estudyante Blues became an earlier hit via the Philippine music airwaves as a single sung by Freddie Aguilar.

In the 1990s, Viva launched the careers of Dennis Padilla and Janno Gibbs as solo comedians while reviving the film careers of veteran comedians Redford White (Neber 2 Geder), Chiquito (Pinagbiyak Na Bunga) and Joey de Leon (Hibangers).

Viva later on entered into television production by partnering with GMA Pictures. Their first venture together was the sitcom Ober Da Bakod in 1992 with then rising young talents Donita Rose, Gelli de Belen, and Janno Gibbs and Anjo Yllana as main stars, followed by the soap opera Villa Quintana in 1994 with Donna Cruz and Keempee de Leon as lead stars. However, it was the 1995 youth-oriented series T.G.I.S. that gave Viva its biggest success as a television producer. Headlined by Angelu de Leon, it gave birth to the careers of Bobby Andrews, Michael Flores, Onemig Bondoc, Red Sternberg, Raven Villanueva and Ciara Sotto. The success of the TV series was later translated to the big screen, when the T.G.I.S. group became box-office stars via the films Takot Ka Ba sa Dilim? and TGIS the Movie. A new batch of teens were introduced a few months later, and was led by Dingdong Dantes, Anne Curtis, Sunshine Dizon (previously credited as "Sunshine"), Kim Delos Santos, Antoinette Taus, Polo Ravales, Dino Guevarra and Chubi del Rosario.