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Vogue Australia

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Vogue Australia

Vogue Australia is the Australian edition of Vogue magazine. Prior to becoming a stand-alone edition, the Australian edition operated as a supplement to British Vogue from 1952. The magazine is published by News Corp under a licence from Condé Nast.

In 1952, Rosemary Cooper editor of the British Vogue Export Book visited Australia and so impressed by the fashions suggested the launch of a supplement for the country, that then launched the same year. Cooper edited the supplement and later the other commonwealth supplements of Vogue for New Zealand and South Africa.

Vogue Australia launched with a Spring/Summer issue in 1959 featuring the Tania Mallet photographed by Norman Parkinson. The magazine was published by Condé Nast, this was until 1972 when it became licensed under Bernard Leser Publications. Condé Nast started publishing the magazine again in 1989.

In 1971 Eve Harman (sister of Ilsa and John Konrads) was appointed editor-in-chief, she had been working at the magazine since 1961.

By 1980 Vogue Australia had a similar circulation to Vogue Paris and Vogue Italia which both operated in larger markets than the Australian edition. Vogue Australia also had the highest sales compared to population of any Vogue worldwide.

Marion Hume was the magazine's editor for only an 18 month period, during this time the magazines circulation dropped and Hume was sacked and replaced.

In 1998 Juliet Ashworth was appointed editor-in-chief replacing Hume, previously editor-in-chief of Woman's Day her appointment was seen as Vogue Australia going downmarket in order to increase its declining circulation.

Ashworth's first cover featured Patrick Rafter and Lara Feltham.

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