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WSRV
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WSRV
WSRV (97.1 FM) – branded 97.1 The River – is a commercial radio station licensed to Gainesville, Georgia, and serving Metro Atlanta. It is owned by the Cox Media Group. WSRV broadcasts a classic rock radio format. The studios and offices are in the Cox Television and Radio Facility on West Peachtree Street near the Brookwood neighborhood of Atlanta.
WSRV has an effective radiated power (ERP) of 100,000 watts. The transmitter tower is off Eagle Ranch Road in Braselton, at the northeastern edge of Metro Atlanta. WSRV uses the HD Radio technology. Its HD2 digital subchannel carries an alternative rock format known as "The Other Side of The River." The HD3 subchannel simulcasts the talk format on WSB. The HD4 subchannel simulcasts the Latin Pop format on WCHK.
On November 1, 1965, the station signed on as WWQT. It was the FM counterpart to AM 1580 WLBA Gainesville (now WPGY Ellijay), and were owned by the Hall County Broadcasting Company. WWQT was powered at 100,000 watts but only using a 440-foot tower, so it wasn't heard over much of Metro Atlanta.
In 1972, it was bought by Radio Athens, Inc., and would adopt the WFOX call sign. WFOX initially aired a Top 40 format, still targeting the Gainesville area of Northeastern Georgia. In 1983, the station was acquired by Shamrock Broadcasting, which had plans to make it a large market station.
In 1985, Shamrock moved WFOX's tower closer to the more lucrative Atlanta media market, flipped to adult contemporary, and increased their new tower height to 1,550 feet. In 1989, Shamrock was acquired by Chancellor Media. From January 1989 to January 2003, the station aired an oldies format as "Fox 97."
In 2000, AMFM (the former Chancellor Media) was bought by Clear Channel Communications, which already owned several Atlanta stations. To meet federally mandated ownership limits, Cox Radio acquired the station.
On January 31, 2003, WFOX began stunting by simulcasting several of its sister stations from across the country, including WPYM in Miami, WAPE in Jacksonville, KCCN in Honolulu, KKBQ in Houston, KHPT in Houston, WBLI on Long Island, WHZT in Upstate South Carolina, KINE in Honolulu and WDYL in Richmond.
On February 3, 2003, WFOX switched to an uptempo Urban AC format as "97.1 Jamz." At first, the station ran with no DJs. Because co-owned WALR-FM ("Kiss 104.1") was so popular in the Atlanta market playing a more traditional Urban AC format, "Jamz" primarily aired '80s/'90s R&B, hip-hop and current songs, targeting primarily 25- to 39-year-olds. The station's main competitors were WVEE and WHTA, with whom it competed for the coveted 18 to 34 demographic, the same demo that rhythmic contemporary-formatted sister station WBTS targeted.
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WSRV
WSRV (97.1 FM) – branded 97.1 The River – is a commercial radio station licensed to Gainesville, Georgia, and serving Metro Atlanta. It is owned by the Cox Media Group. WSRV broadcasts a classic rock radio format. The studios and offices are in the Cox Television and Radio Facility on West Peachtree Street near the Brookwood neighborhood of Atlanta.
WSRV has an effective radiated power (ERP) of 100,000 watts. The transmitter tower is off Eagle Ranch Road in Braselton, at the northeastern edge of Metro Atlanta. WSRV uses the HD Radio technology. Its HD2 digital subchannel carries an alternative rock format known as "The Other Side of The River." The HD3 subchannel simulcasts the talk format on WSB. The HD4 subchannel simulcasts the Latin Pop format on WCHK.
On November 1, 1965, the station signed on as WWQT. It was the FM counterpart to AM 1580 WLBA Gainesville (now WPGY Ellijay), and were owned by the Hall County Broadcasting Company. WWQT was powered at 100,000 watts but only using a 440-foot tower, so it wasn't heard over much of Metro Atlanta.
In 1972, it was bought by Radio Athens, Inc., and would adopt the WFOX call sign. WFOX initially aired a Top 40 format, still targeting the Gainesville area of Northeastern Georgia. In 1983, the station was acquired by Shamrock Broadcasting, which had plans to make it a large market station.
In 1985, Shamrock moved WFOX's tower closer to the more lucrative Atlanta media market, flipped to adult contemporary, and increased their new tower height to 1,550 feet. In 1989, Shamrock was acquired by Chancellor Media. From January 1989 to January 2003, the station aired an oldies format as "Fox 97."
In 2000, AMFM (the former Chancellor Media) was bought by Clear Channel Communications, which already owned several Atlanta stations. To meet federally mandated ownership limits, Cox Radio acquired the station.
On January 31, 2003, WFOX began stunting by simulcasting several of its sister stations from across the country, including WPYM in Miami, WAPE in Jacksonville, KCCN in Honolulu, KKBQ in Houston, KHPT in Houston, WBLI on Long Island, WHZT in Upstate South Carolina, KINE in Honolulu and WDYL in Richmond.
On February 3, 2003, WFOX switched to an uptempo Urban AC format as "97.1 Jamz." At first, the station ran with no DJs. Because co-owned WALR-FM ("Kiss 104.1") was so popular in the Atlanta market playing a more traditional Urban AC format, "Jamz" primarily aired '80s/'90s R&B, hip-hop and current songs, targeting primarily 25- to 39-year-olds. The station's main competitors were WVEE and WHTA, with whom it competed for the coveted 18 to 34 demographic, the same demo that rhythmic contemporary-formatted sister station WBTS targeted.
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