WABQ
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WABQ

WABQ (1000 AM) is a daytime-only radio station licensed to Parma, Ohio, United States, currently airing an urban contemporary gospel format. Owned by DE Media, LLC, the station serves much of Greater Cleveland with a transmitter located in North Royalton, is relayed over low-power Cleveland translator W287DQ (105.3 FM), and simulcast on Painesville–licensed WCCD (1460 AM).

This station was founded in 1973 as WSUM, which initially carried a secular format of music and talk focused exclusively on Parma, with an airstaff including many familiar radio and television personalities. By 1975, the station pivoted to serving Cleveland's suburban areas, then switched to talk radio with local hosts. WSUM's ownership was financially overextended and burdened with the struggling Cleveland Crusaders hockey team, prompting a sale to Mortenson Broadcasting in 1976 and switch to religious programming. Renamed WCCD in 1987 after being sold to American Sunrise, then to Guardian Communications, it was purchased by Salem Communications in 1996. Under Salem, WCCD continued to carry religious fare but switched to conservative talk in 2003, which migrated to WHK (1420 AM) in July 2004 after Salem reacquired that station. Salem divested WCCD to the New Spirit Revival Center Ministries, Inc. and lead pastor Darrell C. Scott. WCCD was briefly taken silent in 2022, then was sold off to WABQ owner Dale Edwards; the two stations swapped callsigns in 2025.

The Northeast Communications Corp. filed for paperwork with the Federal Communications Commission (FCC) on August 6, 1969, to construct a radio station in Parma, Ohio, at 1000 AM. Such a station would be the first new AM station to sign on in Greater Cleveland since WDOK in 1950. A competing application for a station in Warren, Ohio, was filed prior to Northeast; as neither town had a station licensed to them, this necessitated the FCC to decide between granting a station to either Parma or Warren. The FCC designated both applications for hearing on January 6, 1971, and granted Northeast a permit by September 1, 1971. The permit was assigned the WSUM call sign on January 24, 1972.

Construction began on a combined studio/transmitter facility in North Royalton by October 1972. Unlike other AM stations in the area, WSUM's newscasts and programming were from the start focused directly on Parma. Station manager J. Albert Callahan previously worked at WKYC radio in both advertising and promotion, and said of the Parma focus, "... we have to offer a broad range of entertainment and information. Besides, why do what everybody else is doing? ... it isn’t the wattage that makes a radio station mean something, it’s what you put on it that counts".

WSUM took to the air on May 31, 1973, with an on-air staff comprised largely of veterans. Jim Doney, host of WJW-TV's Adventure Road, was hired as morning host and became general manager by October 1974. It was Doney's first radio job in over 22 years. Linn Sheldon, better known as "Barnaby" on WUAB, hosted a daily program titled Kaleidoscope. In addition to hourly UPI Audio bulletins and newscasts directly oriented towards Parma, WEWS-TV sportscaster Gib Shanley provided daily sports updates; Shanley left after one year. Another veteran announcer, Ronnie Barrett, joined WSUM by August for afternoon drive; in describing the station's different environment, Barrett said, "I worked at so many where you had to have an appointment to see the general manager... At WSUM, you have to have an appointment not to see him." By August 1974, Barrett replaced Doney for the early morning show, but Doney continued hosting the daily tradio program. Doney left WSUM by June 1975 after WJW-TV moved Adventure Road to mornings and ultimately cancelled it. Barrett left the following month to become evening host at WDOK-FM.

The station began playing reruns, then new installments, of Mutual's The Zero Hour in afternoon drive in January 1974. After Zero Hour ended production, reruns of various "Golden Age of Radio"-era programs including The Life of Riley, Dragnet, The Green Hornet and Gunsmoke aired in afternoons. WSUM was one of a few stations in the United States to air such scripted programming in afternoon drive. Sports coverage included softball games in Parma called on-site along with horse racing from Thistledown; WSUM additionally carried Notre Dame Fighting Irish football, with all night games aired the next day on tape. A Saturday morning program was hosted by high school students within the Parma City School District.

WSUM was granted one-hour pre-sunrise authorization in January 1974 when Ohio took part in year-round daylight saving time, enabling them to sign-on at 8 a.m. instead of 9 a.m., which would have prevented it from broadcasting in morning drive. The FCC considered granting such authorization to daytime-only stations across-the-board.

WSUM dropped their heavy orientation towards Parma by June 1975 in favor of serving Parma and adjacent suburbs. Cleveland Press radio critic Bill Barrett joked, "WSUM Radio, the white socks no longer all that stylish and the perogi [sic] grown soggy, is backing away from its Parma image... the pink flamingo thing worked for Ghoulardi, but not for anyone else." The station's format also changed to beautiful music but November 1975 announced another switch to talk radio led by former WERE host Merle Pollis, who joined WSUM as morning host, program director and assistant station manager; this followed WERE's flip from a controversial talk format to all-news earlier in the year. One of the hosts, Hal Centini, had notoriety as "The Vicious Piranha", a frequent caller to other talk shows. The tradio program was retained and the high school program was expanded to include students from other area districts.

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