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WBTV
WBTV (channel 3) is a television station in Charlotte, North Carolina, United States, affiliated with CBS and owned by Gray Media. The station's studios are located off Morehead Street, just west of Uptown Charlotte, and its transmitter is located in north-central Gaston County. In addition, WBTV's studios continue to house the operations of its former sister radio stations currently owned by Urban One: WBT-AM/FM and WLNK, as well as WFNZ, which was previously owned by CBS Radio prior to its acquisition by Beasley Broadcast Group in 2014, followed by Entercom (now known as Audacy) in late 2017 and then Urban One in 2020 under a local marketing agreement.
The station first signed on the air on July 15, 1949. When it debuted, WBTV was the 13th television station in the United States and the first in the Carolinas; it is the oldest television station located between Richmond and Atlanta. Veteran Charlotte broadcaster Jim Patterson was the first person seen on the station, and remained employed there until his death in 1986. WBTV was originally owned by the Greensboro-based Jefferson Standard Life Insurance Company, then-owners of WBT (1110 AM), the city's oldest radio station and the first fully licensed station in the South. At the time, the Jefferson Standard Life Insurance Company also had a 16.5% interest in the Greensboro News Company, licensee of WFMY-TV, which signed on from Greensboro two months after WBTV. Jefferson Standard had purchased WBT from CBS in 1947. Shortly before the television station went on the air, its call letters were modified from WBT-TV to WBTV. Jefferson Standard merged with Pilot Life in 1968 (although it had owned controlling interest since 1945) and became Jefferson-Pilot Corporation. In 1970, the media interests were folded into a new subsidiary, Jefferson-Pilot Communications.
WBTV received one of the last construction permits issued before the Federal Communications Commission's (FCC) "freeze" on new television licenses, which lasted until the Commission released its Sixth Report and Order in 1952. As such, it was Charlotte's only VHF station for eight years, carrying affiliations with all four major networks of the time—CBS, NBC, ABC and DuMont. However, WBTV has always been a primary CBS affiliate, owing to WBT radio's long affiliation with the CBS Radio Network. It is the only commercial television station in the market that has never changed its primary affiliation.
Channel 3 had originally operated from a converted radio studio in the Wilder Building, alongside its sister radio station. In 1955, WBT and WBTV moved to a then state-of-the-art facility on a hill atop Morehead Street, where both stations are still based today. The studio address, One Julian Price Place, is named in honor of the executive who effectively founded Jefferson Standard/Jefferson-Pilot through an early-20th century merger.
WBTV's only competition in its early years came from a UHF station on channel 36, known as WAYS-TV and then WQMC-TV, which broadcast briefly from 1953 to 1955. It was nominally an NBC affiliate, sharing a secondary ABC affiliation with channel 3. However, channel 36's signal was severely weak, and NBC continued to allow WBTV to cherry-pick its stronger programming. Channel 36 went dark in March 1955, and DuMont shut down roughly a year later in August 1956. Channel 3 took on secondary affiliations with NBC and ABC until Charlotte's second VHF station, WSOC-TV (channel 9), took the NBC affiliation when it signed on in April 1957. Channel 36 returned to the air in November 1964 as WCCB (later moving to channel 18 in November 1966), carrying whatever CBS programs that WBTV turned down in order to carry ABC programs. ABC programming continued to be split among the three stations until 1967, when WCCB became a full-time ABC affiliate.
From 1958 to 1974, WBTV's studio facilities served as the home for Mid-Atlantic Championship Wrestling telecasts. Since its completion in 1984, WBTV's signal has been transmitted from a 2,000-foot (610 m)-high guy-wired aerial mast transmitter tower located in north-central Gaston County, North Carolina, which is also shared with former radio sister WLNK.
When WAGA-TV in Atlanta, which signed on the air four months before WBTV, switched to Fox in December 1994, WBTV became the longest-tenured CBS affiliate located south of Washington, D.C. from that point forward. WFMY-TV in Greensboro, the second-oldest station in the Carolinas, is the network's second-longest tenured affiliate south of the nation's capital; it signed on three months after WBTV. Two years later, after KPIX-TV in San Francisco became a CBS owned-and-operated station (due to owner Westinghouse Electric Corporation's merger with CBS), WBTV became the second longest-tenured affiliate that was not owned by the network, behind only Washington's WUSA.
Jefferson Standard/Jefferson-Pilot acquired several other radio and television stations across the country, with WBTV serving as the company's flagship station. The first was WBTW in Florence, South Carolina, which was built and signed on in 1954; indeed, the call letters were chosen specifically because "W" is the next letter in the alphabet after "V". The two stations were separately programmed, but shared a microwave system from 1959 onward. Jefferson-Pilot sold WBTW in 1968 because WBTW provided a fairly strong grade B signal to the eastern portion of the Charlotte market, and neither station would have been able to expand their signals as long as Jefferson-Pilot owned both of them.
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WBTV
WBTV (channel 3) is a television station in Charlotte, North Carolina, United States, affiliated with CBS and owned by Gray Media. The station's studios are located off Morehead Street, just west of Uptown Charlotte, and its transmitter is located in north-central Gaston County. In addition, WBTV's studios continue to house the operations of its former sister radio stations currently owned by Urban One: WBT-AM/FM and WLNK, as well as WFNZ, which was previously owned by CBS Radio prior to its acquisition by Beasley Broadcast Group in 2014, followed by Entercom (now known as Audacy) in late 2017 and then Urban One in 2020 under a local marketing agreement.
The station first signed on the air on July 15, 1949. When it debuted, WBTV was the 13th television station in the United States and the first in the Carolinas; it is the oldest television station located between Richmond and Atlanta. Veteran Charlotte broadcaster Jim Patterson was the first person seen on the station, and remained employed there until his death in 1986. WBTV was originally owned by the Greensboro-based Jefferson Standard Life Insurance Company, then-owners of WBT (1110 AM), the city's oldest radio station and the first fully licensed station in the South. At the time, the Jefferson Standard Life Insurance Company also had a 16.5% interest in the Greensboro News Company, licensee of WFMY-TV, which signed on from Greensboro two months after WBTV. Jefferson Standard had purchased WBT from CBS in 1947. Shortly before the television station went on the air, its call letters were modified from WBT-TV to WBTV. Jefferson Standard merged with Pilot Life in 1968 (although it had owned controlling interest since 1945) and became Jefferson-Pilot Corporation. In 1970, the media interests were folded into a new subsidiary, Jefferson-Pilot Communications.
WBTV received one of the last construction permits issued before the Federal Communications Commission's (FCC) "freeze" on new television licenses, which lasted until the Commission released its Sixth Report and Order in 1952. As such, it was Charlotte's only VHF station for eight years, carrying affiliations with all four major networks of the time—CBS, NBC, ABC and DuMont. However, WBTV has always been a primary CBS affiliate, owing to WBT radio's long affiliation with the CBS Radio Network. It is the only commercial television station in the market that has never changed its primary affiliation.
Channel 3 had originally operated from a converted radio studio in the Wilder Building, alongside its sister radio station. In 1955, WBT and WBTV moved to a then state-of-the-art facility on a hill atop Morehead Street, where both stations are still based today. The studio address, One Julian Price Place, is named in honor of the executive who effectively founded Jefferson Standard/Jefferson-Pilot through an early-20th century merger.
WBTV's only competition in its early years came from a UHF station on channel 36, known as WAYS-TV and then WQMC-TV, which broadcast briefly from 1953 to 1955. It was nominally an NBC affiliate, sharing a secondary ABC affiliation with channel 3. However, channel 36's signal was severely weak, and NBC continued to allow WBTV to cherry-pick its stronger programming. Channel 36 went dark in March 1955, and DuMont shut down roughly a year later in August 1956. Channel 3 took on secondary affiliations with NBC and ABC until Charlotte's second VHF station, WSOC-TV (channel 9), took the NBC affiliation when it signed on in April 1957. Channel 36 returned to the air in November 1964 as WCCB (later moving to channel 18 in November 1966), carrying whatever CBS programs that WBTV turned down in order to carry ABC programs. ABC programming continued to be split among the three stations until 1967, when WCCB became a full-time ABC affiliate.
From 1958 to 1974, WBTV's studio facilities served as the home for Mid-Atlantic Championship Wrestling telecasts. Since its completion in 1984, WBTV's signal has been transmitted from a 2,000-foot (610 m)-high guy-wired aerial mast transmitter tower located in north-central Gaston County, North Carolina, which is also shared with former radio sister WLNK.
When WAGA-TV in Atlanta, which signed on the air four months before WBTV, switched to Fox in December 1994, WBTV became the longest-tenured CBS affiliate located south of Washington, D.C. from that point forward. WFMY-TV in Greensboro, the second-oldest station in the Carolinas, is the network's second-longest tenured affiliate south of the nation's capital; it signed on three months after WBTV. Two years later, after KPIX-TV in San Francisco became a CBS owned-and-operated station (due to owner Westinghouse Electric Corporation's merger with CBS), WBTV became the second longest-tenured affiliate that was not owned by the network, behind only Washington's WUSA.
Jefferson Standard/Jefferson-Pilot acquired several other radio and television stations across the country, with WBTV serving as the company's flagship station. The first was WBTW in Florence, South Carolina, which was built and signed on in 1954; indeed, the call letters were chosen specifically because "W" is the next letter in the alphabet after "V". The two stations were separately programmed, but shared a microwave system from 1959 onward. Jefferson-Pilot sold WBTW in 1968 because WBTW provided a fairly strong grade B signal to the eastern portion of the Charlotte market, and neither station would have been able to expand their signals as long as Jefferson-Pilot owned both of them.
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