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WDLS
WDLS (900 AM) is an adult contemporary radio station in the resort community of Wisconsin Dells, Wisconsin simulcasting sister station WBOO 102.9 FM Reedsburg. WDLS is also relayed on an FM translator broadcasting on 98.5. In February 2024 WDLS and it's FM translator left the air due to a transmitter failure, the stations owner Mangum Communications also at that time took down the stations website and any mention of it on their companies website leaving the future of the station uncertain.
As of April 2024 WDLS returned to the air with a simulcast of WBOO identifying on air jointly as "B102.9 & 98.5".
The station was founded in 1969 by Obed S. Borgen and originally went on the air as WWDA on 990 kHz (the call sign stood for "Wonderful Wisconsin Dells Area"). An FM sister station, at 107.1 FM, was added four years later, with John Taylor as the general manager. Taylor Electric Company acquired WWDA and the FM station, WQRH) and relaunched the station as WNNO-AM-FM, call letters the AM station would use from the 1970s (during which time it was a Mutual Broadcasting System affiliate) into the 1990s.
The station was sold to Voss Radio, Inc. in 1978, and it continued to simulcast Top 40 music. WNNO-AM-FM split its simulcast and programmed Country Hits in 1982, and broadcast Chicago Cubs baseball from 1983-1985. It was during this time period that the frequency moved from the original AM 990 to the current AM 900 dial position.
Voss sold the station in 1985 to Armada Broadcasting. At this time, WNNO AM returned to simulcasting Top 40 hits with WNNO-FM. One of the principal owners of Armada Broadcasting is the nephew of radio legend Gary Owens, and Gary's liners for WNNO could be heard on the station during this time period.
During the early-mid 90s its format alternated between sports and a simulcast of sister Top-40 station WNNO-FM (106.9), or was otherwise off the air, usually after sunset. WNNO and WNNO-FM had studios together on Superior Street in Wisconsin Dells and would usually be on the air from 6 a.m. to midnight.
In the late 1990s WNNO-AM-FM were purchased by Magnum Radio Group; the studios were moved to Church Street, Wisconsin Dells. By that time, WNNO-AM had become WDLS, and simulcast WIBU-AM (1240) Poynette, which aired Jones Radio Networks' Classic Hit Country format at the time. WNNO-FM became Jones Hot AC under the name "Mix 106".
By 2000, WIBU and WDLS had become adult standards simulcasting Jones' Music of Your Life format. WIBU was later sold off and WDLS became WIBU while continuing to air the adult standards format.
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WDLS
WDLS (900 AM) is an adult contemporary radio station in the resort community of Wisconsin Dells, Wisconsin simulcasting sister station WBOO 102.9 FM Reedsburg. WDLS is also relayed on an FM translator broadcasting on 98.5. In February 2024 WDLS and it's FM translator left the air due to a transmitter failure, the stations owner Mangum Communications also at that time took down the stations website and any mention of it on their companies website leaving the future of the station uncertain.
As of April 2024 WDLS returned to the air with a simulcast of WBOO identifying on air jointly as "B102.9 & 98.5".
The station was founded in 1969 by Obed S. Borgen and originally went on the air as WWDA on 990 kHz (the call sign stood for "Wonderful Wisconsin Dells Area"). An FM sister station, at 107.1 FM, was added four years later, with John Taylor as the general manager. Taylor Electric Company acquired WWDA and the FM station, WQRH) and relaunched the station as WNNO-AM-FM, call letters the AM station would use from the 1970s (during which time it was a Mutual Broadcasting System affiliate) into the 1990s.
The station was sold to Voss Radio, Inc. in 1978, and it continued to simulcast Top 40 music. WNNO-AM-FM split its simulcast and programmed Country Hits in 1982, and broadcast Chicago Cubs baseball from 1983-1985. It was during this time period that the frequency moved from the original AM 990 to the current AM 900 dial position.
Voss sold the station in 1985 to Armada Broadcasting. At this time, WNNO AM returned to simulcasting Top 40 hits with WNNO-FM. One of the principal owners of Armada Broadcasting is the nephew of radio legend Gary Owens, and Gary's liners for WNNO could be heard on the station during this time period.
During the early-mid 90s its format alternated between sports and a simulcast of sister Top-40 station WNNO-FM (106.9), or was otherwise off the air, usually after sunset. WNNO and WNNO-FM had studios together on Superior Street in Wisconsin Dells and would usually be on the air from 6 a.m. to midnight.
In the late 1990s WNNO-AM-FM were purchased by Magnum Radio Group; the studios were moved to Church Street, Wisconsin Dells. By that time, WNNO-AM had become WDLS, and simulcast WIBU-AM (1240) Poynette, which aired Jones Radio Networks' Classic Hit Country format at the time. WNNO-FM became Jones Hot AC under the name "Mix 106".
By 2000, WIBU and WDLS had become adult standards simulcasting Jones' Music of Your Life format. WIBU was later sold off and WDLS became WIBU while continuing to air the adult standards format.