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WLLZ (FM)
WLLZ (106.7 MHz, Detroit's Wheels) is a commercial FM radio station licensed to Detroit, Michigan. It is owned by iHeartMedia and it broadcasts a classic rock radio format, focusing mostly on active rock titles from the 1980s and 1990s. Its studios are in the Detroit suburb of Farmington Hills on Halsted Road.
WLLZ has an effective radiated power (ERP) of 61,000 watts. It is one of several Detroit FM stations that are grandfathered at a higher power than the maximum 50,000 watts that would be permitted today. The transmitter is atop the Cadillac Tower on Cadillac Square at Bates Avenue in Downtown Detroit.
The station began operations on October 16, 1960, as WDTM, airing classical music and jazz. It was owned by Taliesin Stations and was an affiliate of the WQXR Network, based at the leading New York City classical station.
In 1966, Gordon McLendon purchased the station, changed the call sign to WWWW ("W4"), and installed a beautiful music format.[citation needed] The station was located at 2930 E. Jefferson Avenue in Detroit, in a building now housing the marijuana law firm Cannabis Counsel, P.L.C.
By 1970, McLendon changed W4's format from easy listening to "Solid Gold" (oldies-oriented Top 40) as "W4 Stereo". The disc jockey staff included Don Schuster and Detroit radio legend Tom Clay. During its Solid Gold period, W4 was one of the first stations to pick up Detroit radio veteran Casey Kasem's newly syndicated countdown show, American Top 40.
In 1971, "W4" became an album oriented rock station. In 1974, it briefly styled itself "W4 Quad" during its brief use of quadrophonic transmission. In the late 1970s, album-rock W4 was one of the top-rated radio stations in Detroit.
Shamrock Broadcasting purchased W4 in July 1979. The station is most remembered today as one of the early radio jobs for Howard Stern, who was brought in from Hartford, Connecticut, to host mornings, beginning April 21, 1980. However, W4 was one of four Detroit stations with an AOR format, and faced with increasing competition and rapidly falling ratings, management decided to make a change.
With no advance notice, Shamrock changed the station's format to country music on January 18, 1981. At first, the DJs, including Stern, were kept on to play country hits. The station reportedly planned to brand Howard Stern as "Hopalong Howie", which he declined after two weeks, moving to WWDC-FM in Washington, D.C. In the film Private Parts, Stern announces his departure in the middle of a song, claiming he didn't understand country music.
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WLLZ (FM)
WLLZ (106.7 MHz, Detroit's Wheels) is a commercial FM radio station licensed to Detroit, Michigan. It is owned by iHeartMedia and it broadcasts a classic rock radio format, focusing mostly on active rock titles from the 1980s and 1990s. Its studios are in the Detroit suburb of Farmington Hills on Halsted Road.
WLLZ has an effective radiated power (ERP) of 61,000 watts. It is one of several Detroit FM stations that are grandfathered at a higher power than the maximum 50,000 watts that would be permitted today. The transmitter is atop the Cadillac Tower on Cadillac Square at Bates Avenue in Downtown Detroit.
The station began operations on October 16, 1960, as WDTM, airing classical music and jazz. It was owned by Taliesin Stations and was an affiliate of the WQXR Network, based at the leading New York City classical station.
In 1966, Gordon McLendon purchased the station, changed the call sign to WWWW ("W4"), and installed a beautiful music format.[citation needed] The station was located at 2930 E. Jefferson Avenue in Detroit, in a building now housing the marijuana law firm Cannabis Counsel, P.L.C.
By 1970, McLendon changed W4's format from easy listening to "Solid Gold" (oldies-oriented Top 40) as "W4 Stereo". The disc jockey staff included Don Schuster and Detroit radio legend Tom Clay. During its Solid Gold period, W4 was one of the first stations to pick up Detroit radio veteran Casey Kasem's newly syndicated countdown show, American Top 40.
In 1971, "W4" became an album oriented rock station. In 1974, it briefly styled itself "W4 Quad" during its brief use of quadrophonic transmission. In the late 1970s, album-rock W4 was one of the top-rated radio stations in Detroit.
Shamrock Broadcasting purchased W4 in July 1979. The station is most remembered today as one of the early radio jobs for Howard Stern, who was brought in from Hartford, Connecticut, to host mornings, beginning April 21, 1980. However, W4 was one of four Detroit stations with an AOR format, and faced with increasing competition and rapidly falling ratings, management decided to make a change.
With no advance notice, Shamrock changed the station's format to country music on January 18, 1981. At first, the DJs, including Stern, were kept on to play country hits. The station reportedly planned to brand Howard Stern as "Hopalong Howie", which he declined after two weeks, moving to WWDC-FM in Washington, D.C. In the film Private Parts, Stern announces his departure in the middle of a song, claiming he didn't understand country music.