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WDVE
WDVE (102.5 FM) is a classic rock music-formatted radio station in Pittsburgh, Pennsylvania, United States at 102.5 MHz. It is often referred to by Pittsburghers as simply "DVE". Its studios and offices are located on Abele Rd. in Bridgeville next to I-79, along with its sister stations. Its transmitter is located on Pittsburgh's North Side. Since 2006, the station has been the highest-rated radio station in the Pittsburgh market, surpassing longtime market leader KDKA. The station is currently owned by iHeartMedia, and (along with WBGG) serves as the flagship radio station of the Pittsburgh Steelers radio network.
WDVE is designated a superpower station by the Federal Communications Commission. The station's effective radiated power of 55,000 watts exceeds the maximum limit set by the FCC for a Class B FM radio station.
WDVE uses HD Radio and broadcasts a sports format on its HD2 subchannel branded as Steelers Nation Radio.
The radio station signed on the air on December 11, 1946 as KQV-FM and simulcasted then-sister station KQV. The new programming was a tape service of a freeform rock format entitled "Love", created by ABC official Allen Shaw designed specifically for airing on the 7 FM stations owned by ABC. Shaw changed the format from the automated "Love" format to live Freeform AOR in 1970. The station's current call letters were chosen in December 1970 at the height of the "hippie" era.
"WDVE" was derived from the word "Wonderful Dove", the bird of peace, though the station has never had an easy listening, Christian contemporary music, or soft rock format which would soon be more associated with future "Dove"-branded stations like Tampa's WDUV, or WDVV in Wilmington, North Carolina.
In the fall of 1971, Shaw, along with ABC Radio programming executive Bob Henaberry, replaced the freeform rock programming with the very first AOR format, playing only the best cuts from the best selling rock albums with minimal disc jockey talk. WDVE was the most successful FM radio station in Pittsburgh throughout the 1970s. In early print marketing, the phrase Rock 'N' Stereo! Pittsburgh's Pure Rock WDVE 102½ FM, The Radio Station, was set in white text against a black oval background surrounded by vivid rainbow like colors. Years later, the logo was rendered in white and yellow with red accents against a black background, generally using the slogan 102.5 WDVE Rocks.
Starting in the 1980s, the station started playing the Beat Farmers song Happy Boy every Friday around 3 p.m. at the start of the afternoon drive time shift to signal the end of the work week and the start of the weekend. On Fridays at noon, they air a recording of the band KISS saying; "Hey yinz guys! It's FRIDAY!!", immediately followed by "Rock and Roll All Nite".
Radio personality and WEBN alum Maxwell Slater "Max" Logan (Ben Bornstein), formerly heard on WMMS, WNCX in Cleveland and now on WLUP-FM in Chicago as host of The Maxwell Show, spent time at WDVE in the mid-1990s.
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WDVE
WDVE (102.5 FM) is a classic rock music-formatted radio station in Pittsburgh, Pennsylvania, United States at 102.5 MHz. It is often referred to by Pittsburghers as simply "DVE". Its studios and offices are located on Abele Rd. in Bridgeville next to I-79, along with its sister stations. Its transmitter is located on Pittsburgh's North Side. Since 2006, the station has been the highest-rated radio station in the Pittsburgh market, surpassing longtime market leader KDKA. The station is currently owned by iHeartMedia, and (along with WBGG) serves as the flagship radio station of the Pittsburgh Steelers radio network.
WDVE is designated a superpower station by the Federal Communications Commission. The station's effective radiated power of 55,000 watts exceeds the maximum limit set by the FCC for a Class B FM radio station.
WDVE uses HD Radio and broadcasts a sports format on its HD2 subchannel branded as Steelers Nation Radio.
The radio station signed on the air on December 11, 1946 as KQV-FM and simulcasted then-sister station KQV. The new programming was a tape service of a freeform rock format entitled "Love", created by ABC official Allen Shaw designed specifically for airing on the 7 FM stations owned by ABC. Shaw changed the format from the automated "Love" format to live Freeform AOR in 1970. The station's current call letters were chosen in December 1970 at the height of the "hippie" era.
"WDVE" was derived from the word "Wonderful Dove", the bird of peace, though the station has never had an easy listening, Christian contemporary music, or soft rock format which would soon be more associated with future "Dove"-branded stations like Tampa's WDUV, or WDVV in Wilmington, North Carolina.
In the fall of 1971, Shaw, along with ABC Radio programming executive Bob Henaberry, replaced the freeform rock programming with the very first AOR format, playing only the best cuts from the best selling rock albums with minimal disc jockey talk. WDVE was the most successful FM radio station in Pittsburgh throughout the 1970s. In early print marketing, the phrase Rock 'N' Stereo! Pittsburgh's Pure Rock WDVE 102½ FM, The Radio Station, was set in white text against a black oval background surrounded by vivid rainbow like colors. Years later, the logo was rendered in white and yellow with red accents against a black background, generally using the slogan 102.5 WDVE Rocks.
Starting in the 1980s, the station started playing the Beat Farmers song Happy Boy every Friday around 3 p.m. at the start of the afternoon drive time shift to signal the end of the work week and the start of the weekend. On Fridays at noon, they air a recording of the band KISS saying; "Hey yinz guys! It's FRIDAY!!", immediately followed by "Rock and Roll All Nite".
Radio personality and WEBN alum Maxwell Slater "Max" Logan (Ben Bornstein), formerly heard on WMMS, WNCX in Cleveland and now on WLUP-FM in Chicago as host of The Maxwell Show, spent time at WDVE in the mid-1990s.