WECK (1230 kHz) is a commercial AM radio station licensed to Cheektowaga, New York and serving the Buffalo–Niagara Falls Metropolitan Area. The station airs a locally produced and locally hosted oldies music format. The studios, offices and transmitter are located on Genesee Street in suburban Cheektowaga. WECK's programming is simulcast on three FM translator stations on 100.1, 100.5, and 102.9 MHz. The station is owned by Radio One Buffalo, LLC, headed by William Ostrander, also known as Buddy Shula.

In August 1956, the station first signed on as WNIA. The call letters referred to nearby Niagara Falls. The station was founded by Gordon P. Brown, who also owned WSAY (now WXXI) in Rochester, New York.  At both Brown's stations, in Buffalo and Rochester, the on-air personalities were assigned stage names.  Those names stayed the same, although the talent, typically less experienced broadcasters, came and went.  Names like Mike Melody, Tom Thomas and Jerry Jack were used for years on the stations, with different people assuming those names; one of the Mike Melodies, Roger Christian, went on to fame as a songwriter after leaving Buffalo. (The later Roger Christian who achieved more lasting fame in Buffalo radio and currently works at WECK is a different person who uses the Roger Christian name as an alias.)

In 1979, the programming shifted to a Top 40/oldies hybrid format. Original air personalities included Chuck McCoy, Jeff Reinhardt (Program Director), Mark Phillips, J.R. Russ, Barbra Lynne and part-time announcers Art Zelasko, Mike Brown, Ricky Banks, David J. Miller, Jon Park, Dr. Jim Rose and newscaster Pam Kloc. As a way to connect the station locally, the station aligned with a popular local sandwich consisting of roast beef on a Kimmelweck roll or "Beef on Weck," the station switched its call letters to "WECK," branding itself as "The Roll That Rocks."

After Brown's death, WNIA was sold to Quid Me Broadcasting, a group headed by local broadcast sales executive Chet Musialowski. Musialowski served as General Manager between (1980–1988).

In 1981, as listening to contemporary music on AM radio declined, WECK began airing Adult Standards using the syndicated "Music of Your Life" format, created by record executive and jingle writer Al Ham.  Ham had created the format in 1978 and it came to air on 200 stations across the United States.

The station was given a regular adult standards formula to implement.  Ham's strategy worked well. More stations joined the network during the 1980s.  Another strategy developed by Ham in the early 1980s for his national format was having recorded messages by the very stars being played, such as, "This is Perry Como, and I'd like to thank you for making us all a part of the Music of Your Life."

In the meantime, J.R. Russ was put in charge of the local implementation of Ham's format and the station maintained a live on-air staff including Jim Nowicki in mornings (and earlier, Guy Michaels), Joe Kozma, Aaron Christopher (Russ' air name), Tim White, Dave Prescott (radio name of the late Joseph Skurzewski), Lynn Dixon, Ray Rogers, News Director Bruce Allen, Dave Teresa and Sports Director Walt Hankin.

After some initial success, Russ soon determined that Ham's small music library repeated songs too often and enlisted the staff to wade through piles of record albums collected by previous owner Gordon Brown, literally knee-deep, in the station's Cheektowaga basement to expand the playlist to over 2,000 songs with a "power rotation" of the biggest and most familiar hits. The station continued licensing the "Music of Your Life" name but, programmed the format in-house and songs were considered for air if they met 2 of 3 criteria: Familiar song, Familiar Artist and Fits the "texture or sound" of the station as Jazz selections might fit a Jazz station's sound.