Hubbry Logo
search
logo
WEW
WEW
current hub

WEW

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
WEW

WEW (770 AM) is a commercial radio station in St. Louis, Missouri. Owned by Birach Broadcasting Corporation, its studios are on Hampton Avenue in St. Louis. First licensed in March 1922, WEW is one of the oldest radio stations in the United States.

The station's transmitter site is on Bunkam Road in Jerseyville, Illinois, near Interstate 64. WEW is licensed to broadcast during daytime hours only, with 1,000 watts using a non-directional antenna. At night, it must protect clear-channel station WABC in New York City, the dominant Class A station on 770 AM, from interference, so WEW stays off the air until sunrise.

The station features a brokered programming radio format. WEW's daily schedule consists entirely of programming provided by Overcomer Ministry featuring sermons from Brother Stair.

WEW was first licensed as a broadcasting station to St. Louis University (SLU) on March 23, 1922. However, previous radio experimentation at SLU dated back to 1912. In February 1915, SLU was issued a license to operate a "Technical and Training School" station with the call sign 9YR.

In May 1916, this station's license was changed to an "Experimental" authorization, with a new call sign of 9XY. These early operations transmitted seismological and weather information by Morse code. With the entrance of the United States into World War I in April 1917, all civilian stations were ordered to cease operations, and the university's radio station was shut down for the duration of the conflict. During the war, SLU trained over 300 radio operators for the United States Army.

With the end of the war, civilian radio operations were re-established. In August 1920, the university was again issued a "Technical and Training School" license, now with the call sign of 9YK. George E. Rueppel, S.J. was a Catholic lay brother in the Jesuit religious order. He was assistant director of the Meteorological Observatory at SLU and had the primary responsibility for the university's experimental station. He resumed his duties with the establishment of 9YK.

During the war, advances in vacuum tube design made audio transmissions practical, and 9YK was upgraded to take advantage of this new technology. In late March 1921, the United States Weather Bureau, in conjunction with the SLU Department of Science, received permission from federal authorities to air informational broadcasts. Twice each day, 9YK broadcast the official weather reports for Missouri and Illinois, in addition to giving the local river stages. This new service made its debut over 9YK at 10:05 a.m. on April 26, 1921. SLU president Reverend William Robison, S.J., made an introductory statement, then read a 500-word Weather Bureau bulletin. 9YK was the second radio station authorized by the Weather Bureau to make audio weather forecast broadcasts, and the first to include river reports. On August 22 livestock, grain and provision market reports were added to the broadcast schedule at 2 p.m. daily at 350 meters (857 kHz). Weather reports aired at 10 am.

Initially there were no specific standards for stations making broadcasts intended for the general public. Effective December 1, 1921, the Department of Commerce, which regulated radio at this time, adopted new guidelines that included a classification of "broadcasting stations". Two transmitting wavelengths were set aside for this service: 360 meters (833 kilohertz) for "entertainment" and 485 meters (619 kilohertz) for "market and weather reports". Stations providing programs intended for the general public were now required to obtain a "Limited Commercial License" that included a broadcast service assignment. SLU was issued its first broadcasting station authorization, for 485 meters, on March 23, 1922, with the randomly assigned call letters WEW. WEW was the second Saint Louis station to receive a broadcasting authorization, following the Post-Dispatch's KSD (now KTRS), which had been licensed earlier that month. However, WEW includes the prior 9YK operations as part of its broadcasting history, so it has traditionally celebrated April 26, 1921, as its founding date.

See all
User Avatar
No comments yet.