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WFLZ-FM
WFLZ-FM (93.3 MHz) is a commercial radio station in Tampa, Florida. It airs a contemporary hit radio (CHR/Top 40) format and is owned and operated by iHeartMedia. The station's studios and offices are located on Gandy Boulevard in South Tampa. Local DJs are heard on weekdays, with syndicated shows, including American Top 40 with Ryan Seacrest, the iHeartRadio Countdown, the Remix Top 30 with Hollywood Hamilton and On The Move with Enrique Santos, heard on weekends.
WFLZ has an effective radiated power (ERP) of 97,000 watts. The transmitter is off Rhodine Road in Riverview, Florida, amid other towers for Tampa-area TV and FM stations. WFLZ-FM broadcasts in the HD Radio format; the HD2 subchannel carries Pride Radio, an iHeart service for LGBTQ listeners, while the HD3 subchannel formerly carried Evolution, iHeartMedia's dance music/EDM service.
In 1948, the station signed on as WFLA-FM, one of Tampa Bay's and Florida's earliest FM stations. (An early FM station at 105.9 in Tampa that is today WMTX went on the air in 1947.) WFLA-FM mostly simulcast the programming from AM sister station WFLA. WFLA-AM-FM were affiliates of the NBC Red Network, carrying its dramas, comedies, news and sports. The stations were owned by the Tribune Company, which also owned the daily newspaper, The Tampa Tribune. In 1955, a TV station was added, WFLA-TV, which carried NBC television programming, since the radio stations were NBC affiliates.
In the 1960s, WFLA-FM ended the simulcast with the AM, switching to beautiful music. It played quarter-hour sweeps of instrumental cover versions of popular songs, Broadway and Hollywood show tunes. In 1966, the Tribune and its three stations were sold to Richmond Newspapers, which became Media General in 1969.
In 1981, it changed to a country music format, as WOJC, "Orange Country 93". However, it was unable to compete against country powerhouses at the time, WSUN and WQYK-FM.
On March 19, 1984, it changed again to adult contemporary music, bringing back the WFLA-FM call sign and using the name "93 FLA". While it was a little more successful, it still faced competition from WNLT and WIQI. It was then reformatted into WPDS ("Paradise 93") on September 26, 1985, playing soft adult contemporary music.
The FM station changed its call letters to WFLZ in October 1987. The next year in 1988, WFLA and WFLZ were both purchased by Jacor Broadcasting. And on July 25 of that same year, the station dropped adult contemporary and flipped to 1960s and 1970s oldies as "Z93". The oldies format lasted only a year. The Tampa Bay radio landscape change was influenced by a St. Petersburg Times "Favorite DJ" contest. A disc jockey on a small AM station, WHBO, won. Most radio insiders thought one of the DJs from the area's popular and dominant Top 40/CHR station WRBQ-FM, known as "Q105", would gather the most votes. The executives at Jacor saw that WRBQ, which, up to that point, had been the dominant FM Top 40 leader in Tampa for about 15 years, might be vulnerable from another full-power FM station playing contemporary hits.
During a week of stunting in September 1989, including an hour of an urban contemporary micro-format, Z93 DJs demanded that Q105 pay them up to $4 million if they wanted to remain the only Top 40 station in the Tampa Bay market. Q105 ignored the demands of Z93, as well as daily newspapers such as the Tampa Times and local Tampa television news coverage that the ransom request was receiving.
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WFLZ-FM
WFLZ-FM (93.3 MHz) is a commercial radio station in Tampa, Florida. It airs a contemporary hit radio (CHR/Top 40) format and is owned and operated by iHeartMedia. The station's studios and offices are located on Gandy Boulevard in South Tampa. Local DJs are heard on weekdays, with syndicated shows, including American Top 40 with Ryan Seacrest, the iHeartRadio Countdown, the Remix Top 30 with Hollywood Hamilton and On The Move with Enrique Santos, heard on weekends.
WFLZ has an effective radiated power (ERP) of 97,000 watts. The transmitter is off Rhodine Road in Riverview, Florida, amid other towers for Tampa-area TV and FM stations. WFLZ-FM broadcasts in the HD Radio format; the HD2 subchannel carries Pride Radio, an iHeart service for LGBTQ listeners, while the HD3 subchannel formerly carried Evolution, iHeartMedia's dance music/EDM service.
In 1948, the station signed on as WFLA-FM, one of Tampa Bay's and Florida's earliest FM stations. (An early FM station at 105.9 in Tampa that is today WMTX went on the air in 1947.) WFLA-FM mostly simulcast the programming from AM sister station WFLA. WFLA-AM-FM were affiliates of the NBC Red Network, carrying its dramas, comedies, news and sports. The stations were owned by the Tribune Company, which also owned the daily newspaper, The Tampa Tribune. In 1955, a TV station was added, WFLA-TV, which carried NBC television programming, since the radio stations were NBC affiliates.
In the 1960s, WFLA-FM ended the simulcast with the AM, switching to beautiful music. It played quarter-hour sweeps of instrumental cover versions of popular songs, Broadway and Hollywood show tunes. In 1966, the Tribune and its three stations were sold to Richmond Newspapers, which became Media General in 1969.
In 1981, it changed to a country music format, as WOJC, "Orange Country 93". However, it was unable to compete against country powerhouses at the time, WSUN and WQYK-FM.
On March 19, 1984, it changed again to adult contemporary music, bringing back the WFLA-FM call sign and using the name "93 FLA". While it was a little more successful, it still faced competition from WNLT and WIQI. It was then reformatted into WPDS ("Paradise 93") on September 26, 1985, playing soft adult contemporary music.
The FM station changed its call letters to WFLZ in October 1987. The next year in 1988, WFLA and WFLZ were both purchased by Jacor Broadcasting. And on July 25 of that same year, the station dropped adult contemporary and flipped to 1960s and 1970s oldies as "Z93". The oldies format lasted only a year. The Tampa Bay radio landscape change was influenced by a St. Petersburg Times "Favorite DJ" contest. A disc jockey on a small AM station, WHBO, won. Most radio insiders thought one of the DJs from the area's popular and dominant Top 40/CHR station WRBQ-FM, known as "Q105", would gather the most votes. The executives at Jacor saw that WRBQ, which, up to that point, had been the dominant FM Top 40 leader in Tampa for about 15 years, might be vulnerable from another full-power FM station playing contemporary hits.
During a week of stunting in September 1989, including an hour of an urban contemporary micro-format, Z93 DJs demanded that Q105 pay them up to $4 million if they wanted to remain the only Top 40 station in the Tampa Bay market. Q105 ignored the demands of Z93, as well as daily newspapers such as the Tampa Times and local Tampa television news coverage that the ransom request was receiving.