WGGB-TV
WGGB-TV
Main page
2169433

WGGB-TV

logo
Community Hub0 subscribers
What are your thoughts?
Be the first to start a discussion here.
Be the first to start a discussion here.
WGGB-TV

WGGB-TV (channel 40) is a television station in Springfield, Massachusetts, United States, affiliated with ABC, Fox, and MyNetworkTV. It is owned by Gray Media alongside low-power CBS affiliate WSHM-LD (channel 33). The two stations share studios on Liberty Street in Springfield; WGGB-TV's transmitter is located on Mount Tom in Holyoke.

The station signed on April 14, 1953, as WHYN-TV, broadcasting an analog signal on UHF channel 55. It was the second television station to launch in the Springfield market, debuting one month after NBC affiliate WWLP (channel 61, now on channel 22). WHYN-TV was founded by Hampden-Hampshire Corporation, the owners of WHYN radio (560 AM and 93.1 FM); the stations were in turn jointly owned by the owners of the Holyoke Transcript-Telegram and the Northampton-based Daily Hampshire Gazette. In 1954, a 50% interest in Hampden-Hampshire Corporation was purchased by the employees beneficial funds of the Springfield Republican and Daily News and the Springfield Union for $250,000.

WHYN-TV originally operated as a primary CBS affiliate with a secondary affiliation with DuMont; it lost DuMont when that network folded in 1956. During the late-1950s, it was also briefly affiliated with the NTA Film Network. It moved to channel 40 on September 30, 1957, in order to give the station a closer dial position to other UHF stations in the region. However, on November 16, 1958, WTIC-TV (channel 3, now WFSB), a station in the nearby Hartford market that had previously been an independent station, switched to CBS, prompting WHYN to petition the Federal Communications Commission (FCC) unsuccessfully for a VHF channel; in 1959, channel 40 became an ABC affiliate. WTIC-TV then became the CBS affiliate of record in Springfield; over the years, channel 3 would block several attempts by channel 40 to switch from ABC back to CBS.

Guy Gannett Broadcasting Services (not to be confused with the Gannett Company) announced in October 1966 that it would purchase the WHYN stations for $3.8 million; the acquisition was completed in 1967. The WHYN radio stations were sold off in April 1980; Guy Gannett retained WHYN-TV, and on December 31, 1979, the station took its present WGGB-TV call letters.

Most of Guy Gannett's television stations, including WGGB, were acquired by the Sinclair Broadcast Group in September 1998. In late-July 2007, Sinclair sold WGGB to locally based Gormally Broadcasting for $21.2 million. The sale closed on November 2, resulting in WGGB being the only locally owned television station in the market. In addition to WGGB, Charter systems offer fellow ABC affiliate WCVB-TV from Boston on channel 23 (Comcast does not offer such access).

On June 18, 2014, the Meredith Corporation (owner of WFSB in Hartford) announced that it would acquire WGGB creating a duopoly with low-power CBS affiliate WSHM-LD. Although FCC broadcast ownership rules normally forbid same-market ownership of two of the four highest-rated television stations (based on monthly total-day ratings), which often constitute stations affiliated with the four major broadcast networks (the Springfield market has only three full-power television stations, too few to allow a duopoly in any normal circumstance), the deal is permissible under FCC rules which allow common ownership of full-power and low-power television stations (the respective class designations of WGGB and WSHM) in all markets. The sale was completed on October 31, 2014. This reunited WGGB with MyNetworkTV affiliate KSMO-TV in Kansas City, Missouri, which Meredith acquired from Sinclair in 2005.

On September 8, 2015, Media General announced that it would acquire Meredith for $2.4 billion, with the combined group to be renamed Meredith Media General once the sale was finalized. Because Media General already owns WWLP, and the Springfield-Holyoke market does not have enough full-power television stations to legally allow a duopoly in any event (WGGB and WWLP are the only full-power licenses assigned to the market), the companies would have been required to sell either WGGB or WWLP to comply with FCC ownership rules as well as recent changes to those rules regarding same-market television stations that restrict sharing agreements had the sale gone through. WSHM-LD was the only one of the three stations affected by the merger that could legally be acquired by Meredith Media General, as FCC rules permit common ownership of full-power and low-power stations regardless of the number of stations within a single market. However, on January 27, 2016, Nexstar Broadcasting Group announced that it had reached an agreement to acquire Media General, resulting in the termination of Meredith's acquisition by Media General.

On May 3, 2021, Gray Television announced its intent to purchase the Meredith Local Media division for $2.7 billion. The sale was completed on December 1.

See all
User Avatar
No comments yet.