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WGKB
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WGKB
WGKB (1510 kHz) is a commercial AM radio station licensed to Waukesha, Wisconsin, and serving the Greater Milwaukee media market. It is owned by Good Karma Brands, broadcasting a talk radio format aimed at Milwaukee's African American community. Along with sister stations WTMJ and WKTI, WGKB has its studios in the downtown 3rd Street Market Hall. WGKB features local hosts with live programs on weekdays from 7 a.m. to 6 p.m. The schedule is repeated at night and on weekends.
WGKB is a daytimer station. It is powered at 250 watts, using a non-directional antenna. AM 1510 is a clear channel frequency reserved for WLAC in Nashville, so WGKB must go off the air at night to avoid interference. The transmitter is on Coral Drive near Les Paul Highway (U.S. Route 18) in Waukesha. Programming is heard around the clock on 250-watt FM translator W269DL at 101.7 MHz, which transmits from the WITI TV Tower in Shorewood.
The station signed on the air on March 27, 1947. Its original call sign was WAUX, owned by the Waukesha Broadcasting Company. Its studios were at 319 West Main Street and its General Manager was Carl Taylor. Through the years, 1510 AM has had a series of formats, including variations of adult contemporary, country music and talk.
In 1962, it added a sister station, WAUX-FM at 106.1 MHz. The two stations largely simulcast their programming in the early years. In 1965, they made a slight change in their call letters, becoming WAUK-AM-FM. In the 1970s, WAUK-FM began airing beautiful music and today it is country music outlet WMIL-FM, owned by iHeartMedia.
WAUK switched to sports radio programming in October 1994 and was the home of ESPN Radio in Milwaukee. Because 1510 is a daytimer station, it could not air sporting events at night. As a result, the station leased time from WMCS (1290 AM) to carry the full ESPN Radio schedule between 6 p.m. and 6 a.m. for several years. That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Christian radio outlet WRRD, owned by Salem Media.
For a while, 1510 WRRD became the replacement station for the religious programming formerly heard on 540 AM. That later ended and WRRD became a second-tier sports outlet for WAUK. Sporting events and ESPN programming that could not air on WAUK due to schedule conflicts were heard on WRRD.
On May 2, 2008, WRRD switched from English-language sports radio to be a network affiliate of ESPN Deportes Radio, a Spanish-language sports talk and play-by-play network.
On January 31, 2017, a group known as "The Devil's Advocates Radio" announced plans to purchase WRRD and to change the format to progressive talk, branded as "News Talk 1510" and as "WRRD Resistance Radio". The format change was implemented February 1 of that year.
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WGKB
WGKB (1510 kHz) is a commercial AM radio station licensed to Waukesha, Wisconsin, and serving the Greater Milwaukee media market. It is owned by Good Karma Brands, broadcasting a talk radio format aimed at Milwaukee's African American community. Along with sister stations WTMJ and WKTI, WGKB has its studios in the downtown 3rd Street Market Hall. WGKB features local hosts with live programs on weekdays from 7 a.m. to 6 p.m. The schedule is repeated at night and on weekends.
WGKB is a daytimer station. It is powered at 250 watts, using a non-directional antenna. AM 1510 is a clear channel frequency reserved for WLAC in Nashville, so WGKB must go off the air at night to avoid interference. The transmitter is on Coral Drive near Les Paul Highway (U.S. Route 18) in Waukesha. Programming is heard around the clock on 250-watt FM translator W269DL at 101.7 MHz, which transmits from the WITI TV Tower in Shorewood.
The station signed on the air on March 27, 1947. Its original call sign was WAUX, owned by the Waukesha Broadcasting Company. Its studios were at 319 West Main Street and its General Manager was Carl Taylor. Through the years, 1510 AM has had a series of formats, including variations of adult contemporary, country music and talk.
In 1962, it added a sister station, WAUX-FM at 106.1 MHz. The two stations largely simulcast their programming in the early years. In 1965, they made a slight change in their call letters, becoming WAUK-AM-FM. In the 1970s, WAUK-FM began airing beautiful music and today it is country music outlet WMIL-FM, owned by iHeartMedia.
WAUK switched to sports radio programming in October 1994 and was the home of ESPN Radio in Milwaukee. Because 1510 is a daytimer station, it could not air sporting events at night. As a result, the station leased time from WMCS (1290 AM) to carry the full ESPN Radio schedule between 6 p.m. and 6 a.m. for several years. That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Christian radio outlet WRRD, owned by Salem Media.
For a while, 1510 WRRD became the replacement station for the religious programming formerly heard on 540 AM. That later ended and WRRD became a second-tier sports outlet for WAUK. Sporting events and ESPN programming that could not air on WAUK due to schedule conflicts were heard on WRRD.
On May 2, 2008, WRRD switched from English-language sports radio to be a network affiliate of ESPN Deportes Radio, a Spanish-language sports talk and play-by-play network.
On January 31, 2017, a group known as "The Devil's Advocates Radio" announced plans to purchase WRRD and to change the format to progressive talk, branded as "News Talk 1510" and as "WRRD Resistance Radio". The format change was implemented February 1 of that year.