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WHBC (AM)

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WHBC (AM)

WHBC (1480 kHz) is an AM radio station in Canton, Ohio, owned by Connoisseur Media. It has a mixed talk and sports radio format, supplemented with sports play-by-play. Its studios and offices are in the historic WHBC Building at 550 Market Avenue South in downtown Canton, the station's location for over 60 years. WHBC is a Primary Entry Point for the Emergency Alert System.

WHBC is one of about a total of 40 AM radio stations in the U.S. with separate transmitter sites for daytime and nighttime broadcasting. It always uses directional antennas. The station's daytime transmitter is northeast of Canton, off Diamond Street near Middlebranch Road. It is powered at 15,000 watts, using a four-tower array. Its nighttime transmitter is southwest of Canton, off Gooding Street near the intersection of Sherman Church Avenue and Fohl Street. It is powered at 5,000 watts, using a five-tower array.

Weekdays feature local programming in morning drive time with longtime WHBC personality Pam Cook. In afternoons, WHBC features longtime NE Ohio sportscaster Kenny Roda with the Kenny and JT sports talk show. Nationally syndicated shows include The Ramsey Show with Dave Ramsey and Markley, Van Camp and Robbins in middays (via Compass Media Networks), Rich Valdes overnight (via Westwood One), as well as Infinity Sports Network programming airing weekday evenings and most of the day on weekends. Brokered programming on money and life was heard on Saturday mornings, as well as religious programming on Sunday mornings. WHBC is an affiliate of Fox News Radio.

The station carries Cleveland Cavaliers basketball, Cleveland Browns football and Cleveland Guardians baseball, as well as the Ohio State Sports Network. Local high school football is also heard during the fall season.

WHBC is the oldest radio station in Canton. It got its first license on February 13, 1925. The original owner was Father Edward P. Graham of the St. John Catholic Church at 627 McKinley Avenue, N.W. WHBC began broadcasting on March 9, 1925. It operated on 1180 kHz with 100 watts. The call letters were randomly assigned from a sequential roster of available call signs. By the middle of 1927, the station had moved to 1270 kHz.

Following the establishment of the Federal Radio Commission (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927. In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard. On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WHBC, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it." However, the station successfully convinced the commission that it should remain licensed.

On November 11, 1928, the FRC implemented a major reallocation of station transmitting frequencies, as part of a reorganization resulting from its implementation of General Order 40. WHBC was assigned to 1200 kHz.

In 1936 the station was sold to secular interests, when it was purchased by Brush-Moore Newspapers, then owners of Canton's daily newspaper, The Repository. The station was sold in 1939 to a business group consisting of the Vodrey family of East Liverpool and the Boyd family of Portsmouth. The families organized ownership of the station under the name of the Ohio Broadcasting Company. They obtained approval to increase power to 250 watts daytime, while maintaining 100 watts at night. The station was not a part of any network until 1940 or 1941 when it became a Mutual Broadcasting System network affiliate. It became an ABC affiliate later in the 1940s.

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