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WJMN-TV

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WJMN-TV

WJMN-TV (channel 3) is a television station licensed to Escanaba, Michigan, United States, serving the Central and Western Upper Peninsula of Michigan as a satellite of ABC affiliate WBUP (channel 10). The station is owned by Sullivan's Landing, LLC, which maintains joint sales and shared services agreements with Morgan Murphy Media, owner of WBUP and CW+ affiliate WBKP (channel 5). The three stations share studios off US 41/M-28 on Wright Street in Marquette Township, and its transmitter is located in unincorporated northern Delta County (south of the Alger County line).

WJMN was originally established in 1969 by Orion Broadcasting as a semi-satellite of WFRV-TV in Green Bay, Wisconsin, to expand its reach into Upper Michigan and far Northeastern Wisconsin. WJMN became more autonomous from WFRV in April 2014, when station owner Nexstar Media Group (who acquired WFRV and WJMN in 2011) launched Upper Peninsula-specific newscasts from a newly-built studio in Marquette.

On January 21, 2022, WJMN lost its CBS affiliation, with the network moving to WZMQ-DT2. Programming from MyNetworkTV and Nexstar-owned NewsNation, as well as a prime time newscast, were used to fill time where CBS programming formerly resided. After the sale of WJMN by Nexstar to Sullivan's Landing, it entered into agreements with Morgan Murphy Media to merge the operations of its ABC affiliate WBUP with WJMN in September 2024. Its existing MyNetworkTV programming moved to a digital subchannel, and WBUP's ABC and CW subchannels were mirrored on WJMN.

As early as 1960, WFRV-TV began to analyze ways to extend its reach in the Upper Peninsula. The station had applied for channel 8 at Iron Mountain, Michigan, which was abandoned after WFRV-TV was sold that year alongside an application for channel 9 in Wausau, Wisconsin. Seven years later, Orion Broadcasting renewed the push by filing for channel 3 at Escanaba on June 20, 1967. A push by Northern Michigan University to use channel 3 instead of 13 for educational television use in the Upper Peninsula delayed approval until April 1969. From a transmitter site and new 1,252-foot (382 m) tower near Trenary, WJMN-TV—so designated in honor of Jane Morton Norton, chairwoman of the board of Orion Broadcasting and a part of the Norton family that founded the company—began broadcasting October 7, bringing a full NBC lineup and WFRV-TV's signal to a further 50,000 households.

Orion Broadcasting reached a deal to merge with Cosmos Broadcasting, a subsidiary of the Liberty Corporation, in 1980. The merger would put the combined company over the limit for the number of VHF television stations it could own, prompting it to immediately announce that it would divest WFRV-WJMN. In January 1981, Cosmos found a buyer: Midwest Radio-Television, owners of WCCO radio and television in Minneapolis. The transaction closed in October.

WJMN's connection to WFRV meant that affiliation switches in Green Bay twice affected viewers in Marquette. In 1983, the two stations switched from NBC to ABC; this prompted the other established station in Marquette, WLUC-TV, to drop its ABC programming for NBC. The two stations then changed network affiliations one more time in 1992, after CBS purchased Midwest Radio-Television. This led to both stations joining CBS, but not at the same time. In Green Bay, WFRV became a CBS affiliate on March 15. However, the Marquette station brought its flip forward several weeks because WLUC-TV was upset at the short notice it received that CBS was disaffiliating. WJMN thus joined CBS on February 23, which required a special feed of WFRV with CBS programming to be sent from Green Bay for transmission.

On April 16, 2007, Liberty Media completed an exchange transaction with CBS Corporation pursuant to which Liberty exchanged 7.6 million shares of CBS Class B common stock valued at $239 million for a subsidiary of CBS that held WFRV and WJMN and approximately $170 million in cash. WFRV and WJMN became the only two over-the-air television stations to be owned by the company.

Nexstar Broadcasting Group announced it would acquire WFRV and WJMN from Liberty Media on April 7, 2011; the $20 million deal was both approved by the FCC and completed the week of July 1, 2011. Nexstar sought and received approval to continue operating WJMN-TV as a satellite station from Green Bay due to a weak regional economy.

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