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WLDB
WLDB (93.3 FM) is a non-commercial radio station in Milwaukee, Wisconsin. Currently owned by the Milwaukee Radio Alliance, it is operated by pending owner Educational Media Foundation and broadcasts the company's nation-wide Contemporary Christian music K-Love network.
WLDB has an effective radiated power (ERP) of 16,000 watts. The station's transmitter site is in Milwaukee's North Side off Humboldt Boulevard near Estabrook Park and the Milwaukee River.
WQFM signed on the air in 1958 under the ownership of Hugo Koeth Jr. The station had various programs and formats in its early years, including classical music, big band music, jazz and ethnic programming, After Koeth's death in 1972, the station was sold to Shamrock Broadcasting who first tried an automated Top 40 format.
Starting in 1973, WQFM was Milwaukee's dominant album oriented rock station. The station competed with the eclectic free-form WZMF until 1979, and WLPX until 1983.
"93QFM" was the top rock station in town for over a decade, but faced its stiffest competition in 1987, when WBCS ended its country music format and became active rock WLZR, "Lazer 103". Seeing WLZR take away some listeners, WQFM shifted to a more heavy metal/hard rock direction, similar to that of "Lazer".
In 1992, WQFM switched to a more "adult rock" format, then became heavier again. In addition, the station had a succession of morning shows over the years, including an ill-fated attempt at airing Wisconsin native Jonathon Brandmeier's show from WLUP in Chicago. That backfired when WLUP shuffled its on-air lineup, moving Brandmeier to afternoons and put Kevin Matthews in morning drive time. At one point, WQFM put together one short-lived morning show that consisted of people who had never done radio, which included Lori Minetti, the hostess of the Wisconsin Lottery's Money Game television show and later, the host of WITI's Builder's Showcase.
After years of falling ratings, on March 1, 1996, at 10:15 a.m., WQFM ended its rock format with "Long Live Rock" by The Who, and flipped to smooth jazz under new WJZI call letters. The first song under the new format was "I Wish" by Najee. The WQFM call letters were then transferred to a sister station in Scranton, Pennsylvania, WTZR, to prevent re-use by a Milwaukee competitor.
WJZI's smooth jazz format never dominated among Milwaukee radio listeners, but remained competitive in the middle portion of the Arbitron ratings. In the winter of 2005, the station tied for 9th place with WJMR among listeners 25 to 54, but rose to 7th place in the winter of 2006.
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WLDB
WLDB (93.3 FM) is a non-commercial radio station in Milwaukee, Wisconsin. Currently owned by the Milwaukee Radio Alliance, it is operated by pending owner Educational Media Foundation and broadcasts the company's nation-wide Contemporary Christian music K-Love network.
WLDB has an effective radiated power (ERP) of 16,000 watts. The station's transmitter site is in Milwaukee's North Side off Humboldt Boulevard near Estabrook Park and the Milwaukee River.
WQFM signed on the air in 1958 under the ownership of Hugo Koeth Jr. The station had various programs and formats in its early years, including classical music, big band music, jazz and ethnic programming, After Koeth's death in 1972, the station was sold to Shamrock Broadcasting who first tried an automated Top 40 format.
Starting in 1973, WQFM was Milwaukee's dominant album oriented rock station. The station competed with the eclectic free-form WZMF until 1979, and WLPX until 1983.
"93QFM" was the top rock station in town for over a decade, but faced its stiffest competition in 1987, when WBCS ended its country music format and became active rock WLZR, "Lazer 103". Seeing WLZR take away some listeners, WQFM shifted to a more heavy metal/hard rock direction, similar to that of "Lazer".
In 1992, WQFM switched to a more "adult rock" format, then became heavier again. In addition, the station had a succession of morning shows over the years, including an ill-fated attempt at airing Wisconsin native Jonathon Brandmeier's show from WLUP in Chicago. That backfired when WLUP shuffled its on-air lineup, moving Brandmeier to afternoons and put Kevin Matthews in morning drive time. At one point, WQFM put together one short-lived morning show that consisted of people who had never done radio, which included Lori Minetti, the hostess of the Wisconsin Lottery's Money Game television show and later, the host of WITI's Builder's Showcase.
After years of falling ratings, on March 1, 1996, at 10:15 a.m., WQFM ended its rock format with "Long Live Rock" by The Who, and flipped to smooth jazz under new WJZI call letters. The first song under the new format was "I Wish" by Najee. The WQFM call letters were then transferred to a sister station in Scranton, Pennsylvania, WTZR, to prevent re-use by a Milwaukee competitor.
WJZI's smooth jazz format never dominated among Milwaukee radio listeners, but remained competitive in the middle portion of the Arbitron ratings. In the winter of 2005, the station tied for 9th place with WJMR among listeners 25 to 54, but rose to 7th place in the winter of 2006.