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WMGK

WMGK (102.9 FM, "102.9 MGK") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Beasley Broadcast Group and broadcasts a classic rock radio format. The station's studios are in Bala Cynwyd and broadcast tower used by the station is located in the Roxborough section of Philadelphia. The station features Philadelphia radio personalities Paul Kelly (AMD), Kristin Herrmann (Middays), Tony Harris (PMD) and Big Jim O'Brien (Evenings). Tony also serves as Operations Director and Music Director. Weekends and Fill-ins are rounded out with Angel Donato, Cyndy Drue, Danny Ocean, T. Morgan, Jen Scordo and Sean Burke.

On November 26, 1940, the Federal Communications Commission granted WCAU Broadcasting Company a construction permit for a new FM station on 46.7 MHz on the original 42–50 MHz FM broadcast band with the W67PH call sign. The construction permit was modified on January 28, 1941, when the FCC reallocated the station to 46.9 MHz with a corresponding call sign change to W69PH.

On November 24, 1941, the FCC granted the station authority to begin broadcasting and granted its first license on November 18, 1942.

On November 1, 1943, the station was assigned the WCAU-FM call sign. After the FCC created the current FM broadcast band on June 27, 1945, the commission granted WCAU Broadcasting the authority to begin operating the station on 102.7 MHz on December 17, 1945.

The FCC granted a voluntarily reassignment of the station's license to Philadelphia Record Company on October 17, 1946. On June 27, 1947, the FCC reallocated the station to 102.9 MHz, followed by another voluntary reassignment of the station's license on November 28, 1947, to William Penn Broadcasting Company. This reassignment was effective on December 18, 1947, at which time the station's call sign was changed to WPEN-FM. The new owners filed an application for a construction permit to move the station to 102.9 MHz on July 12, 1948. A new license for operation on the new frequency was granted by the FCC on August 17, 1950.

WPEN-FM was one of the first two FM stations to be licensed for SCA (subcarrier) service. The station filed an application for the SCA on October 12, 1955, with the FCC granting the authorization on July 1, 1956. Subcarriers could be used to send special programming to subscribers, such as background music for stores and restaurants.

From its founding until the 1960s, WPEN-FM mostly simulcast 950 WPEN. In 1966, when the FCC no longer allowed most FM stations to simulcast their AM counterparts full-time, WPEN-FM carried a middle-of-the-road format, similar to the AM station, but with fewer interruptions and with mostly pre-recorded DJ comments. Some hours were still simulcast.

On October 16, 1974, the station's license was voluntarily transferred by the FCC to Greater Philadelphia Radio, Inc., a subsidiary of Greater Media, with an effective date of January 6, 1975. On September 2, 1975, the station's call sign was changed to WMGK. The station adopted a soft rock format and changed its slogan to "Magic Music" with the Magic 103 branding. The first song aired under the new call sign was "Could It Be Magic" by Barry Manilow. The music on Magic 103 was mostly album cuts from singer-songwriters of the 1960s and early 1970s, presented in four-song blocks with minimal talk. The station did not play artists primarily found on the Top 40, such as The Carpenters or Anne Murray. The playlist was made up of softer songs heard on album rock stations, from artists such as Elton John, Carole King, Billy Joel, and Carly Simon. The format was quite successful, with Greater Media putting "Magic Music" on its other FM stations, along with call letters referring to "Magic", WMJC in Detroit, WMJX in Boston and WMGQ in New Brunswick, New Jersey.

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