WMMX
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WMMX

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WMMX

WMMX (107.7 FM "Mix 107.7") is a commercial radio station broadcasting a hot adult contemporary format. It is licensed to Dayton, Ohio, and is owned by iHeartMedia with the license held by as iHM Licenses, LLC. Weeknights, it carries the nationally syndicated show On with Mario Lopez. Its studios and offices are on South Main Street in Dayton.

WMMX has an effective radiated power (ERP) of 28,000 watts. The transmitter is on Sandridge Drive, near Interstate 75 in Dayton. WMMX broadcasts using HD Radio technology. The HD-2 digital subchannel formerly carried Classic American Top 40 with Casey Kasem.

The station signed on the air in September 1964; 61 years ago (1964-09). Its original call sign was WDAO. Its sister station was Big Band WAVI, a daytime-only station at 1210. WDAO was the first FM station in the US to broadcast exclusively to an African American audience. In the 1970s, the AM station was an early adopter of a talk radio format, while WDAO-FM remained an R&B station, calling itself "Ohio's Stereo Soul Giant."

On March 3, 1985, WDAO-FM's urban contemporary format moved to 1210 AM, while 107.7 FM switched to adult contemporary music. It was known as "Star 107.7" WWSN under owner Stoner Broadcasting. This format lasted six years.

In 1991, the station switched to hot adult contemporary under Vice President/General Manager Deborah Parenti. She oversaw the April 1993 switch of call letters to WMMX. That call sign stood for the new moniker, "Mix 107.7."

In 1993, Bob Sweeney became WMMX's new morning show host, replacing morning team "The Tall Guys". His co-host was Kristi Leigh until 2005, when he moved to "Smooth Jazz 106.5 WDSJ" as morning show host. Sweeney was replaced on Mix 107.7 by PD Jeff Stevens.

Stoner Broadcasting sold WMMX to American Radio Systems in 1995, with Jacor purchasing the station in 1998. Jacor later merged with Clear Channel Communications. In 2014, Clear Channel switched its name to the current iHeartMedia, Inc.

In the late 1990s, the station focused on 1980s hits along with current and recent Hot AC titles. On weekends, the station switched to all 1980s songs. This was known as "The Time Warp Weekend". Upon his move from co-owned Alternative Rock "WXEG 103.9 The X" in the Summer of 1998, PD Jeff Stevens replaced midday host Kate Burdett, who moved on to other stations in the Dayton cluster.

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