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WMYX-FM

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WMYX-FM

WMYX-FM (99.1 MHz) is a commercial radio station in Milwaukee, Wisconsin, US. Calling itself "99-1 The Mix", it was the first station in the U.S. to use the "Mix" moniker. WMYX-FM has been airing roughly the same hot adult contemporary radio format since late 1981. The station is owned by Audacy, Inc., along with sister stations WXSS-FM and WSSP. WMYX's studios and transmitter (sharing one of WSSP's towers) are co-located in Hales Corners. The playlist consists of current hits and recent hits from the 2000s and 2010s. WMYX is responsible for the activation of the Milwaukee metropolitan area Emergency Alert System.

WMYX-FM broadcasts in the HD Radio format, with its HD-2 sub-channel carrying a soft oldies format known as "MeTV FM". The HD-3 sub-channel airs a regional Mexican format branded as "Caliente 97.9", which is relayed on translator 97.9 W250BN.

On November 1, 1962, the station signed on as WEMP-FM, owned by the Milwaukee Broadcasting Company. At first, the station simulcast co-owned AM sister station WEMP, but by the late 1960s, WEMP-FM was airing its own programming for about half of its broadcast day. In 1970, the station flipped to its own full-time format: "WNUW Stereo FM", first with Drake's Chenault's automated Hitparade and then to their Solid Gold oldies format. Then it tried an Adult Top 40 format, followed by album-oriented rock known as "X-Rock 99".

Later, it switched to easy listening music. On October 31, 1978, the station flipped to "Disco 99" and played all-disco music. WNUW was the first disco station in Milwaukee, pre-dating WLUM's launch into the format four months later in February 1979. WNUW's run as a disco outlet lasted less than 10 months. Afterward, it became known as "Music FM 99" again, this time with a disco-leaning Top 40 hits format.

In 1981, the station switched to AC with the call sign WMYX using the moniker "99 WMYX The Mix". During the 1980s and the 1990s, WMYX's playlist featured a mixture of Hot AC, Soft AC and dance/pop songs.

During the 1996 and 1997 NFL seasons when the Green Bay Packers went to the Super Bowl, the station gained fame when morning hosts Dan Weber and Jane Matenaer recorded parody songs with Packer and football themes. The most famous was the "Packarena" (parody of Los Del Rio's "Macarena"). The song was played heavily on the station during the 1996 season. For the 1997 season, Dan & Jane recorded a parody of "Wannabe" by the Spice Girls under the name "Packer Wannabe". Cassette tapes were sold of the songs at various southeast Wisconsin locations with proceeds going to the Child Abuse Prevention Fund.

When sister station WAMG switched to Top 40 and became WXSS in June 1998, WMYX evolved into a standard Hot AC format with a more focused playlist. In September 2004, longtime morning co-host Dan Weber was replaced with WXSS morning hosts Michael Knight and Rahny Taylor in an airstaff shakeup. Jane Matenaer remained on board with Knight and Taylor. At the same time, longtime afternoon host Mark Richards was replaced by crosstown WKTI-FM evening host Kidd O'Shea. Taylor returned to WXSS soon after. Knight was let go due to differences with management, and Kidd O'Shea was promoted from Afternoon drive time to Mornings.

The "Jane & Kidd In The Morning Show" won the 2006 AIR Award for favorite Milwaukee morning radio show. On May 15, 2009, longtime co-host Jane Matenaer was released from WMYX. Soon after, Elizabeth Kay, who had sometimes filled in for Matenaer when she was gone, joined Kidd O'Shea for the morning show. The show was known as "Kidd and Elizabeth in the Morning". Later, Tony "Radar" Hess was hired to replace Kidd O'Shea, with the show renamed "Elizabeth and Radar".

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