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WCTV

WCTV (channel 6) is a television station licensed to Thomasville, Georgia, United States, serving the Tallahassee, Florida, market as an affiliate of CBS and MyNetworkTV. It is owned by Gray Media alongside Live Oak, Florida–licensed WFXU (channel 57). The two stations share studios on Halstead Boulevard in Tallahassee (along I-10); WCTV's transmitter is located in unincorporated Thomas County, Georgia, southeast of Metcalf, along the Florida state line.

WCTV was Tallahassee and southwest Georgia's first television station. On October 13, 1954, the Tallahassee Democrat first reported on plans for the new station. On August 29, 1955, the station began airing a test pattern. It signed on for the first time on September 15, 1955, from studios on North Monroe Street in Tallahassee. WCTV was originally owned by John H. Phipps.

Although it has always considered itself a Tallahassee station, it was licensed to Thomasville because the Federal Communications Commission (FCC) had allocated only one VHF channel to Tallahassee, channel 11. Florida State University had managed to have the FCC reserve channel 11 for noncommercial use so it could put WFSU-TV on the air. UHF was not considered viable at the time. Until the 1964 FCC requirement that all new sets have all-channel capability, UHF stations were unviewable without a converter, and even with one, the picture quality was marginal at best. Additionally, the FCC had just collapsed a large portion of southwest Georgia into the Tallahassee market, and UHF stations have never carried well across large areas.

Hoyt Wimpy, owner and founder of WPAX radio in Thomasville, persuaded the FCC to grant the Phipps family a license for channel 6 in Thomasville, the nearest city to Tallahassee that had a VHF allocation available. This could provide city-grade coverage of Tallahassee and north central Florida as well as southwestern Georgia. By this time, the FCC had changed its regulations to allow a station to operate its main studio outside its city of license. As a result, WCTV has been a Tallahassee station from the very beginning. However, it has always identified as serving "Thomasville–Tallahassee," and has operated a live studio, news bureau and advertising sales office in Thomasville for many years.

The station originally carried programming from all three networks, but was a primarily an NBC affiliate. This resulted in duplication with WALB-TV in nearby Albany, Georgia, which was also a primary NBC affiliate; any time either station wanted to carry a CBS program, both stations had to agree to it. As a result, WCTV was forced to air some CBS programs on as much as a two-week delay, while some shows, including popular ones like I Love Lucy, were not seen at all. To resolve this issue, WCTV switched its primary affiliation to CBS on September 20, 1959; however, it continued to carry a secondary ABC affiliation while airing some NBC shows on a per-program basis. It was still the only commercial VHF station in the market (the only other VHF stations were PBS members WFSU-TV on channel 11, and Georgia Public Broadcasting's WXGA-TV on channel 8). It was the only commercial station in the area until WECA-TV (now WTXL-TV) began operations in 1976 and took the ABC affiliation.

The Phipps family sold channel 6 to Gray Communications, now Gray Television, in 1996. Gray's purchase of WCTV forced the company to sell WALB, its flagship station in Albany, because WALB's signal has city-grade quality in most of the Georgia side of the market (including Thomasville and Valdosta). WALB had doubled as the default NBC affiliate for Tallahassee for many years until WTWC signed on in April 1983.

In 2004, Gray purchased WSWG in Valdosta, a UPN affiliate for the Albany market. The station joined CBS in 2005 as a semi-satellite of WCTV (see below). The acquisition created a strong combined signal with just under 50% overlap. WCTV had been the default CBS affiliate for Albany for many years.

In March 2006, WCTV moved from its longtime studios on County Road 12 in northern Leon County (approximately midway between Tallahassee and Thomasville) to new facilities on Halstead Boulevard in Tallahassee. The location formerly housed the now-defunct Florida's News Channel, a cable-only operation. On February 17, 2009, WCTV shut off its analog signal on channel 6, and became digital-exclusive on UHF channel 46.

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