WSWG (channel 44) is a television station in Valdosta, Georgia, United States, serving as the CBS affiliate for the Albany, Georgia, area. It is owned by Marquee Broadcasting alongside Cordele-licensed MyNetworkTV affiliate WSST-TV (channel 55); Marquee also operates Fox affiliate WFXL (channel 31) under joint sales and shared services agreements with Sinclair Broadcast Group. The three stations share offices on Slappey Boulevard in Albany; WSWG's transmitter is located in unincorporated Cook County, northeast of Adel. Although Valdosta is part of the Tallahassee, Florida, television market, which receives CBS programming from Thomasville, Georgia–licensed WCTV, WSWG is assigned by Nielsen to the Albany market.

Channel 44 in Valdosta went on the air in 1980 as ABC affiliate WVGA. It operated as a small station with limited local programming from December 1980 to February 1992. During this time, it was off the air in late 1988 and early 1989 after a small airplane crashed into its tower. WTXL-TV, the ABC affiliate in Tallahassee, ran the station for seven months but ultimately withdrew from its attempt to buy it, after which time it was off the air for three years.

Hutchens Communications rebuilt the station as WB affiliate WGVP in 1995, changing to UPN in 1997. Financial issues snarled Hutchens Communications ownership and led to several attempts to force a sale and the ultimate resignation of the company's namesake. After being steadied by changes in ownership and management, Gray Television acquired it in 2005, combined its operations with WCTV under the call sign WSWG, and then repurposed it the next year as a semi-satellite of WCTV for the Albany area. This continued until 2019, when Gray purchased Raycom Media and was forced to sell WSWG to remain under ownership limits in the market. It was then purchased by Marquee Broadcasting.

Peachtree Telecasting, a consortium of out-of-state investors, applied to the Federal Communications Commission (FCC) in 1978 to build a new TV station in Valdosta. The permit was issued in April 1979, and Peachtree began meeting with the major television networks, seeking an affiliation. The group won the ABC affiliation for the Valdosta area; the nearest ABC affiliate, WECA-TV (now WTXL-TV) in Tallahassee, Florida, did not adequately cover the city. Peachtree Telecasting investors also included Hi Ho Broadcasting, owner of ABC affiliate WDHN in Dothan, Alabama.

Construction stretched through most of 1980: the station set up studios on Norman Drive and erected a tower near Adel. The station began broadcasting on the evening of December 24. However, the station got off to a visibly bumpy start. It had presented a $16,000 check to the local chamber of commerce for office renovations in a goodwill gesture, but the check turned out to be bad; further, the studio-transmitter link was misaligned, leading to a degraded signal. Local programming slowly ramped up, first with commercial production and a local farm show before debuting evening newscasts. However, the station had a very difficult time obtaining national advertising, affecting its financial viability. WVGA had to compete with WALB in Albany and WCTV in Tallahassee, which drew higher ratings in the market.

Morris Network acquired WVGA and WDHN in 1986. Two years later, however, tragedy struck. On the morning of August 17, 1988, a dense fog spread over the region. Frank Blaydes, a doctor from Cairo, was piloting a Cessna 172 and had been diverted from Valdosta's airport to Adel. He never made it; after apparently mistaking the lights on the WVGA tower for the lights at the Adel airport, he crashed his plane into the tower. The impact killed Blaydes and collapsed WVGA's tower. Investigators determined that the pilot was not rated to land in such weather conditions and that no information was available to him about the weather at Adel.

The tower collapse knocked WVGA off the air until January 1989, costing it considerable advertising revenue. Blaydes's parents initially sued Peachtree Telecasting for wrongful death compensation, claiming the station had been negligent in maintaining the tower. That lawsuit was dropped and replaced with one against Morris, to which the company responded with a countersuit. The matter proceeded to a jury trial in Chatham County in July 1991.

In February 1992, Morris Network reached a deal to sell WVGA to WTXL-TV owner ET Broadcasting. ET immediately dropped what local programming remained on the station—which had not aired local news in more than a year—and turned it into a full-time satellite of WTXL-TV, also an ABC affiliate. The FCC granted permission for the two stations to be commonly owned in September, citing the fact that Morris had shopped the station to buyers since 1987 without success; company officials also noted that WVGA was sandwiched between two markets and national ratings services could not agree as to in which market the station belonged. However, the sale was never consummated due to what were described as technical differences. ET walked away from the deal on November 6, 1992. Without a programming source, WVGA left the air.