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WSAI

WSAI (1360 AM) is a radio station in Cincinnati, Ohio. Owned and operated by iHeartMedia, its studios, as well as those of iHeartMedia's other Cincinnati stations, are in the Towers of Kenwood building next to I-71 in the Kenwood section of Sycamore Township, and its transmitter site is in Mount Healthy.

WSAI is known as "Fox Sports 1360", and airs the entire Fox Sports Radio schedule, including The Dan Patrick Show, Rich Eisen, and Colin Cowherd. It is the Cincinnati affiliate for University of Louisville Cardinals football and basketball (if Kentucky is on ESPN 1530), NFL on Westwood One, NCAA college basketball on Westwood One, NCAA college football on Westwood One, and Columbus Blue Jackets hockey. WSAI also airs FC Cincinnati games if ESPN 1530 is airing NFL on Westwood One games at the same time.

WSAI was first authorized, by telegram, on March 19, 1923, and was initially operated by the United States Playing Card Company. The station originally broadcast from company facilities on Beech Street in Norwood, Ohio. The WSAI call letters were randomly assigned from a sequential roster of available call signs.

Its first authorization was for operation on the shared "entertainment" wavelength of 360 meters (833 kHz). The single entertainment wavelength meant that stations within a given region had to make timesharing agreements to assign operating timeslots. In May 1923 the Department of Commerce set aside a band of "Class B" frequencies reserved for stations that had quality equipment and programming, and the Cincinnati region was assigned exclusive use of 970 kHz. WSAI began operating on this new frequency, sharing time with another Cincinnati station, WLW. In May 1924 a third Class B station was established in Cincinnati, WFBW (now WKRC), which the next month became WMH. WLW was unhappy with having to split time with two other stations, so in June 1924 government regulators moved WLW to 710 kHz, sharing time with WBAV (now WTVN) in Columbus.

At the Third National Radio Conference, held in October 1924, the Radio Corporation of America's (RCA) vice president and general manager, David Sarnoff, announced that his company planned to embark on the construction of a 50,000 watt station for New York City. At this time 1,000 watts was the maximum permitted, so this brought up fears by smaller stations that a group of powerful stations would monopolize the airwaves. In late 1924 Western Electric began selling radio transmitters capable of operating at 5,000 watts, but the Commerce Department, wary of the high-powered sets overwhelming local receivers, did not immediately allow stations to use the full power. Instead stations could start operating with up to 1,500 watts, then, only if approved by the region's Radio Supervisor, increase powers in successive 500 watt steps, while ensuring that it was not causing excessive interference.

In early 1925, WSAI and WMH moved to 920 kHz. The Commerce Department's cautious approach toward power increases was based on the assumption that station transmitters were located in heavily populated areas. However, in May 1925 it recognized that WSAI's Mason, Ohio and WLW's Harrison transmitter sites were both far enough from population centers that they could immediately begin operating as the first two stations in the nation transmitting with the full 5,000 watts. A Cincinnati Post writer investigated the effect of WSAI and WLW's May 11 introduction of the use of 5,000 watts, and found that despite claims that their "superpower broadcasting" would eliminate static within 500 miles, it was only "a start in the right direction". Listeners reported that the stations now sounded about twice as strong, and also noted that KDKA in Pittsburgh's 10,000 watts was even better.

In mid-1927, WSAI was assigned to 830 kHz. In May 1928 the Crosley Broadcasting Corporation began leasing WSAI, and also began to consolidate WSAI's operations with WLW. This included WLW moving its transmitter site from Harrison to sharing WSAI's facility at Mason. Crosley moved the WSAI transmitter to a hilltop site overlooking downtown Cincinnati on Chickasaw Street, which later became the transmitter site of WLWT television.

On November 11, 1928, under the provisions of the Federal Radio Commission's General Order 40, WSAI was assigned to 800 kHz. However, now classified as a "limited time" station, WSAI could only operate until sunset at the location of the frequency's primary stations, most notably WBAP in Fort Worth, Texas. To gain fulltime operation, in early 1929 WSAI moved to 1330 kHz, with a power reduction from 5,000 to 500 watts. WSAI was run as a locally oriented station, while the higher powered sister station WLW — with programs from NBC Radio and the Mutual Broadcasting System — aimed for the whole region.

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