WTAG
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WTAG

WTAG (580 AM) is a radio station in Worcester, Massachusetts. It is owned by iHeartMedia and airs a news/talk format. WTAG's studios are in Paxton and it broadcasts from a transmitter in Holden, Massachusetts. The transmitter operates at 5,000 watts day and night. WTAG programming is simulcast on FM translator W235AV at 94.9 MHz, licensed to Tatnuck.

WTAG's weekday program schedule includes two local shows: Jim Polito and Jordan Levy. Polito's program is regionally syndicated to WHYN in Springfield, WHJJ in Providence, Rhode Island, WXKS in Boston, and WXTK on Cape Cod. WTAG also airs nationally syndicated talk shows from Premiere Networks, iHeartMedia's programming subsidiary: The Clay Travis and Buck Sexton Show, Sean Hannity, America Now with Buck Sexton and Coast to Coast AM with George Noory; Glenn Beck Radio Program from TheBlaze Network is also aired. Weekends feature shows on money, law, house repair, gardening and restaurants, as well as repeats from some weekday shows. WTAG is a Fox News Radio affiliate.

WTAG's history began on May 1, 1924, when the C. T. Sherer Co., a Worcester department store, received the license for WDBH. WDBH began operation May 24, 1924, with a power of 100 watts on a frequency of 268 meters (1120 kHz). The call letters was assigned by the Commerce Department as the next available block of sequential letters. The station used a play on words and represented that they stood for "We Do Business Honestly".

The call letters were changed to WCTS in March 1925. Its power went up to 500 watts in April 1925. WCTS joined the WEAF network run by AT&T about the same time.

The station was purchased by Theodore Ellis, then the owner of the Worcester Telegram & Gazette, on September 23, 1925. The call letters were changed to WTAG in October 1925 and have not changed since. Ellis sold the newspapers and radio station in December 1925 to Harry Stoddard and George F. Booth (1960 recipient of the Yankee Quill Award). Their families would own the station until 1987.

A studio was constructed on the fourth floor of the newspaper building at 18 Franklin Street. Broadcasting began there in May 1926. The transmitter was still at Sherer's department store on Front Street. The transmitter was a Western Electric IB and the antenna an inverted L.

In July 1926 the wavelength was changed to 545.1 meters (550 kHz). It remained there until June 15, 1927, when the wavelength was changed to 516.9 meters (580 kHz). It has remained on 580 kHz ever since.

WTAG was a charter member of the NBC Radio Network. It carried their first broadcast November 15, 1926.

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