WTRY-FM
WTRY-FM
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WTRY-FM

WTRY-FM (98.3 MHz, "98-3 TRY"), is a commercial radio station licensed to Rotterdam, New York. It airs a classic hits format (and Christmas music from early-November until December 30 or 31). WTRY-FM serves the New York State Capital District in the Albany-Schenectady-Troy radio market. The station is owned by iHeartMedia, and broadcasts at 6,000 watts ERP from a tower in between Altamont and Duanesburg off U.S. Route 20. Studios and offices are on Troy-Schenectady Road (Route 7) in Latham.

The classic hits format on WTRY-FM is a direct continuation of the oldies format which was previously heard on AM 980. The original WTRY was a highly popular Top 40 station in the Albany market through the 1960s and 1970s, moving over to oldies in the 1980s and 1990s, and today is sports radio 980 WOFX.

WTRY-FM broadcasts in the HD Radio format.

The first decade of 98.3 was quite unstable. A testament to this can be seen even before it went on the air. In its construction permit stage, 98.3 was to become WDNZ with an early dance/rhythmic contemporary format. However, permit owner Dennis Jackson (now a noted community broadcaster in smaller towns throughout the Northeast) was forced to sell the station before it hit the air.

Under new owners, another set of call letters (WERV) came and went before the frequency signed on as adult contemporary WNYQ on December 15, 1986. The call sign was changed to WNYJ in 1987. Being a new frequency, completely satellite-fed, and going up against a popular AC station 100.9 WKLI-FM, the format on 98.3 was changed in late 1988 to oldies as Cruisin' 98.3, still keeping the WNYJ call sign.

In mid 1989, WNYJ was sold and returned to adult contemporary music as WSHZ SHO-FM, adding a simulcast on 103.5 WACS-FM in Cobleskill (which became WSHQ). WSHZ/WSHQ's adult contemporary format was not successful, and in late September 1990, the format was flipped back to oldies, still as SHO-FM (though it was known as Super Hit Oldies SHO-FM in 1990). A few days later, 99.5 WGY-FM flipped to oldies as well, causing major problems for both WSHZ/WSHQ and AM 980 WTRY.

Looking for a boost, then-WTRY owner Liberty Broadcasting entered into a local marketing agreement with WSHZ in late 1991 and flipped 98.3 to a simulcast of 980, both stations playing oldies. This arrangement proved successful, outlasting WGY-FM (which switched to a hot adult contemporary format as WRVE in 1994). By the end of 1991 the simulcast ended with 98.3 moving to a 1970s music format, as WYSR Star 98.3. (After 98.3 dropped the Star branding in 1996, the name was reused by 101.3 WQAR from 1998 to 2013 under a different format.)

In August 1996, WYSR became an outright sister to WTRY when SFX Broadcasting (which bought Liberty earlier that year) bought WYSR from Jarad Broadcasting. Three months later, the simulcast was restored but with a couple wrinkles: 980 would be simulcasting 98.3 rather than vice versa, and 98.3 broadcast its own morning show while 980 aired the syndicated Imus in the Morning. After Clear Channel Communications (now iHeartMedia) purchased AMFM in 2000, the simulcast ended in September of that year, when 980 flipped to sports as WOFX.

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