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WWLK-FM
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WWLK-FM

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WWLK-FM

WWLK-FM (101.5 MHz) is a commercial radio station licensed to Meredith, New Hampshire, and serving the Lakes Region. The station broadcasts a soft adult contemporary radio format and is owned by Dirk Nadon, through licensee Lakes Media, LLC. The studios and offices are on Church Street in Concord, New Hampshire.

WWLK-FM has an effective radiated power (ERP) of 6,000 watts. The transmitter is on Pickerel Pond Road at Parade Road in Laconia, New Hampshire.

The station signed on the air on November 16, 1988. It was owned by Latchkey Broadcasting and aired an adult album-oriented rock format under the call sign WMRQ. The station was founded by Dirk Nadon and his stepfather Bill Forbes.

In a 2018 interview with The Laconia Daily Sun, Nadon recalled that, "At the time, it was the only rock station north of Manchester," with that city's WGIR-FM being the nearest rock station and most Lakes Region stations programming adult contemporary formats.

In May 1990, WMRQ flipped to an adult contemporary format as "Sunny 101.5". It changed its call sign to WWSS on May 1.

The death of Bill Forbes and the economic impact of a banking crisis eventually forced Nadon to sell the station. In 1992, under a local marketing agreement (LMA), WWSS came under common management with WLNH AM-FM in Laconia. In 1994, Latchkey sold the station to WLNH's owner, Sconnix Broadcasting, for $80,000. Ahead of the sale, WWSS temporarily went silent in January 1994. WWSS had been slated to be acquired by Gary W. Hammond in a $185,000 deal a year earlier; Hammond ultimately purchased WLNH (AM) from Sconnix.

On February 28, 1994, the station changed its call sign to WBHG. It relaunched as classic rock station "Big 101.5".

Sconnix sold its Lakes Region stations — WBHG, WLNH-FM, and WEMJ (1490 AM) — to Nassau Broadcasting Partners for $5 million in 2004. The three stations were the last to be held by Sconnix. On February 4, 2005, Nassau relaunched the station as WWHQ. It called itself "101.5 The Hawk." Under the new identity, the station was operated jointly with WOTX-FM (102.3) in Concord, which soon became WWHK. In March 2008, WWHQ shifted from classic rock to a more mainstream rock format. WWHQ's simulcast with WWHK ended on August 22, 2008, after Nassau Broadcasting Partners was forced by the Federal Communications Commission (FCC) to end its joint sales agreement with WWHK owner Capitol Broadcasting.

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