WWWQ

WWWQ (99.7 FM) is a commercial radio station licensed to Atlanta, Georgia, United States, carrying a contemporary hit radio format known as "Q99.7". Owned by locally-based Cumulus Media, WWWQ serves the Atlanta metropolitan area as the regional affiliate for The Daly Download with Carson Daly and is the flagship station of The Elliott Show; until October 2024 it was also the flagship station of The Bert Show. WWWQ's studios are located in the Atlanta suburb of Sandy Springs, while the station transmitter resides in Atlanta's Druid Hills neighborhood. In addition to a standard analog transmission, WWWQ broadcasts over three HD Radio channels with the second and third subchannels simulcast over low-power FM translators and is available online.

The station first signed on the air as WLTA on November 5, 1963. It was owned by Atlanta FM Broadcasters and had an easy listening format, playing 15 minute sweeps of instrumental cover versions of popular songs, along with Hollywood and Broadway showtunes. In 1974, the station was acquired by the Susquehanna Broadcasting Company.

Oddly, one of its most popular music blocks in the late 1970s was Golden Sundays, created and hosted by Jim Rich. It was a rock & roll oldies specialty show, heard from 8 to 10 p.m., originating live from a restaurant in Sandy Springs. To appeal to younger listeners, WLTA began playing several soft vocals each hour. Around 1980, the playlist was approximately 50% vocals and 50% instrumentals; over time, the station gradually eliminated the instrumentals, switching to Soft Adult Contemporary. During the 1979-80 NHL season, WLTA served as the flagship station of the Atlanta Flames hockey team in their final season before being sold and moved to Calgary.

In 1983, after WSB-FM also changed to Soft AC, WLTA increased its tempo and opened up its announcers' personalities, and would change call letters to WRMM and rebrand as "Warm 100." By 1985, with digital-tuning radios taking over from analog dials, the station began calling itself "Warm 99," since modern radios would show the dial position as 99.7 MHz. That did not sit well with WSB-FM's parent company, Cox Radio, who would sue, claiming "copyright infringement." In a landmark case, Cox v. Susquehanna Broadcasting, the judge was handed a digital radio and asked to tune to 100.0 MHz. There was no signal, because it was between channels. To find the nearest station, he pressed the "scan" button, and it stopped on WKHX-FM at 101.5 MHz. Next, he entered 99.0 MHz, which again is between channels and so contained no signal. Scanning from there, the radio hit 99.7.

In his precedent-setting decision, the federal district judge stated that on a radio dial "a radio station's frequency is its address" and one cannot copyright an address. He ruled in favor of Warm 99. A short time later, WSB-FM became known as "B98.5." WRMM would adjust its call letters slightly around this time, switching to WARM-FM.

At 3 p.m. on March 5, 1986, WARM-FM went head-to-head with dominant local Top 40 station WZGC, and flipped to the format as "Power 99.7." The new format launched with "The Power of Love" by Huey Lewis & the News. Z-93 eventually lost its lead, and shifted to a more rhythmic contemporary format as "Hot New Z-93" before flipping to classic rock in January 1989. WARM-FM changed its call letters to WAPW on February 10, 1988, and would rebrand as the more familiar "Power 99."

By the early 1990s, "Power 99" was considered to be one of the dominant Top 40 stations in the Southeast. However, declining ratings, as well as the success of Nirvana at the end of 1991 and the subsequent rise of "alternative" music, gave station management pause. In early September 1992, Susquehanna brought in Will Pendarvis to host an all-alternative program on weeknights called "Power 99 On the Edge". After receiving a solid amount of positive feedback, the station decided to make the full switch.

On October 26, 1992, at noon, "99X" made its debut, with "Video Killed The Radio Star" by The Buggles being the first song played. A month later, on November 27, 1992, the WAPW call letters were replaced with WNNX.