WWZY
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WWZY

WWZY ("107.1 The Boss") is a classic hits-formatted radio station licensed to Long Branch, New Jersey, and serving Monmouth County, New Jersey. It is owned by Press Communications and is simulcast on co-owned 99.7 WBHX in Tuckerton, New Jersey. Its studios and offices are on West Bangs Avenue in Neptune City, New Jersey.

WWZY is a Class A station. It has an effective radiated power (ERP) of 5,000 watts. Its transmitter tower is on Broadway at Memorial Parkway in Long Branch.

WWZY first went on the air on June 1, 1960, as WRLB "Radio Long Branch". At the time, the station's owner was afforded the possibility of broadcasting with 50,000 watts, but he declined, thinking that FM radio had limited potential. Therefore, the station signed on with 3,000 watts from a tower located in Long Branch, New Jersey. The studios were located adjacent to the tower. WWZY still uses the tower site, although the studios are now in Neptune City. When the Long Branch 107.1 did not use 50,000 watts, the Federal Communications Commission subsequently assigned 107.1 to several more communities around New York City. One was Briarcliff Manor, New York (in Westchester County), another was Belvidere, New Jersey (near Stroudsburg, Pennsylvania), and a third was Hampton Bays, New York (on Eastern Long Island). Having four stations near each other, all broadcasting on 107.1 MHz, caused interference for some listeners.

Throughout the 1960s and 1970s, WRLB was a "full-service" station, broadcasting big-band music, high school sports and local news. An Italian program aired on Sunday. Competition was mainly from the Asbury Park Press' radio station, WJLK-AM -FM, which aired similar full-service programming.

In 1968, WRLB revamped its programming continuing with adult "middle of the road" music from 6 a.m. until midnight when it switched to rock/top40 music.

In 1981, WRLB was sold to Monmouth Broadcasting and became contemporary hit radio, WWUU (known on-air as "U 107"). The station was programmed as contemporary hit radio, but without a strong local presence due to automation. The station was sold again to Jonathan and Elizabeth Hoffman (under the similar name "Mammoth Broadcasting"), and in 1982 became WMJY (Y-107), featuring live local talent playing the hits. Liners for the rechristened station highlighted the station's local presence by touting "The New Live Y-107". Radio personality Sean "Hollywood" Hamilton spent a short time doing afternoon drive at Y-107 in early 1982 before moving on to Z-100 in New York City.

At first, Y-107 maintained U 107's CHR format. Within a few years, Y-107 was an album rock station, using the slogan "Rock Hits Home". It aired specialty programming on Sundays spotlighting new-age music, blues, psychedelic music, and The Beatles. The music gradually shifted to classic rock.

In late 1988, Mammoth sold WMJY to K&K Broadcasting. At the time of its purchase, K&K operated two radio stations in Erie, Pennsylvania. Word had gotten out that a format change was in the works. On January 19, 1989, mention had been made on the air of a rally to be held the following afternoon at the station's studios in downtown Long Branch to save Y-107's rock format. In the early morning hours of January 20, 1989, K&K sent a security guard to remove overnight announcer T.J. Brustowicz from the premises and padlock the doors. The entire staff was fired (many reading of their job loss in the paper that morning), though some announcers and support personnel were eventually hired back. K&K then temporarily instituted a satellite-driven hard rock format called "Z-Rock."

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