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WYOH
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WYOH

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WYOH

WYOH (1540 AM) – branded as Real Talk 1540 WYOH – is a commercial daytime-only radio station licensed to serve Niles, Ohio. Owned by Sagittarius Communications, LLC., the station covers the Youngstown metropolitan area. WYOH broadcasts a progressive talk format. The WYOH studios and transmitter are both located in Mineral Ridge; in addition to a standard analog transmission, WYOH is also available online.

The station went on the air as the original home of WNIO, which is where the call letters were derived from, the city of license of Niles, Ohio. The station was first owned by "The Niles Broadcasting Company", headed by Frank Bevilacqua, his son Robert Bevilacqua and Stephen Conti and operated out of studios at their transmitter site in Mineral Ridge, Ohio.

WNIO signed on as a Top 40 station, competing against the dominant Top 40 station in the market, WHOT (then at 1330 kHz; that frequency is now home to WGFT). During its Top 40 run, It featured personalities like Ron Leader, Steve Miller, Mike Richards, Vince Camp, Frankie "Mr. Lucky" Halfacre, and newsmen Ed Richards and Mark Dailey. By mid-1973, still under the Bevilacquas' ownership, the station had switched to a contemporary country format. "PS Broadcasting Corp", owned by James Psihoulis, acquired WNIO in late 1973. PS Broadcasting also owned WWIZ 103.9 MHz in nearby Mercer, which also featured the C&W format, and both stations often promoted each other.

WNIO would be the prominent country music voice in the Mahoning Valley region until the late 1980s, when FM stations like WQXK picked up the format. WNIO would be spun off to "WNIO Broadcasting Inc.", headed by Robert Doane and Dominic Baragona, in May 1980 (renamed "WN Broadcasting" in 1990), and launched an FM sister station, classic rock WNCD "CD106 The Wolf" (then located at the 106.1 MHz facility, also licensed to Niles) in 1988.

The station became WNRB on May 5, 1990, in a simulcast of Warren station WANR as "Network 15 - The Talk of the City". Both WANR and WNRB would carry a mixture of local talk programming and urban contemporary music. WANR would eventually be spun off to a separate ownership, thus ending the simulcast. On May 23, 1994, the station changed its call sign to WFNE, taking an all-comedy format (one of the few stations to do so in the entire country) as "Funny 1540". It also served as an affiliate for Dr. Demento's syndicated radio show. In the spring of 1995, the station reverted to its original WNIO callsign, and took an adult standards format featuring Vince Camp and onetime WHOT jocks Johnny Kay, Steve Miller and Dick Thompson.

WNIO and WNCD would eventually be purchased by Jacor Communications in July 1997, but a complex series of transactions over the course of two years soon began to take place. Bain Gocom, the Boston venture capital company that was a major investor in WKBN-TV's now-former parent company, purchased both WRTK 1390-AM and WBBG 93.3-FM in February 1998, then bought WTNX 95.9-FM and New Castle stations WICT 95.1-FM and WPAO 1470-AM by the end of that year. Gocom then leased out to Jacor operating control of their entire radio station group. Jacor would also buy WKBN 570-AM, WKBN 98.9-FM, and three additional stations in New Castle - WKST 1280-AM, WKST-FM 92.1-FM and WBZY 1200-AM, and took over operations of WBTJ 101.9-FM from owner Stop 26/Riverbend under an LMA. After Jacor completed its merger with Clear Channel Communications on April 29, 1999, ten radio stations in the Youngstown/New Castle region were now united under one roof.

Clear Channel decided to move WNIO's adult standards format to the Gocom-owned 1390 kHz facility, which would enable the station to operate around-the-clock as opposed to a daytime-only basis, a move that took place on November 11, 1999 (the adult standards format would last until December 27, 2010). While the 1540 kHz facility took the WRTK call letters, the "Real Talk" talk radio format previously heard on the 1390 kHz facility was discontinued. Instead, WRTK would operate first as a simulcast of WNCD, then of WBBG (which assumed the 106.1 MHz facility that was home to WNCD a year later), with the Mineral Ridge studios effectively abandoned.

WRTK and WPAO were purchased by Dale Edwards' D&E Broadcasting - owner of WABQ in Cleveland - in April 2001. Edwards relaunched the station with a R&B oldies format as "1540 The Hook", which was programmed by veteran Cleveland broadcaster Lynn Tolliver. While as "The Hook", the station also carried Doug Banks' syndicated morning show.

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