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Wannabe

"Wannabe" is a song written and produced by the British girl group the Spice Girls, Matt Rowe and Richard "Biff" Stannard. It was released as the first single from their debut studio album, Spice, in November 1996. The song was originally mixed by Dave Way, however they were not pleased with the result, and the recording was instead mixed by Mark "Spike" Stent. A dance-pop song, its lyrics address the value of female friendship over romantic relationships. It has since became a symbol of female empowerment and the most emblematic song of the group's girl power philosophy.

"Wannabe" was heavily promoted. Its music video, directed by Johan Camitz, became a success on the British cable network the Box, which sparked press interest in the group. Subsequently, the song had intensive radio airplay across England, while the Spice Girls performed it on television and began doing interviews and photo shoots for teen magazines. Responding to the wave of interest, Virgin released the song as the Spice Girls' debut single in Japan in June 1996 and in the UK the following month, well ahead of the planned release of the Spice album. It was released to radio in the United States in January 1997.

"Wannabe" earned mixed reviews from critics, but won for Best Selling British-Written Single at the 1997 Ivor Novello Awards and for British Single of the Year at the 1997 Brit Awards. It topped the UK Singles Chart for seven weeks and received a quadruple platinum certification by the British Phonographic Industry (BPI). By the end of 1996, "Wannabe" had topped the charts in 22 nations—including the Billboard Hot 100—and by the end of 1997, it topped the charts in 37. It became the best-selling single by a girl group, and, in a 2014 study, was found to be the most recognisable pop song of the last 60 years among young English speakers. An EP, Wannabe 25, was released in 2021 for the single's 25th anniversary.

In March 1994, father-and-son team Bob and Chris Herbert, together with financer Chic Murphy, working under the business name of Heart Management, placed an advertisement in The Stage, which asked the question: "Are you street smart, extrovert, ambitious, and able to sing and dance?" After receiving hundreds of replies, the management had narrowed their search to a group of five girls: Victoria Adams, Melanie Brown, Melanie Chisholm, Geri Halliwell, and Michelle Stephenson. The group moved to a house in Maidenhead and received the name "Touch". Stephenson was eventually fired because she lacked the drive of the other group members. She was replaced by Emma Bunton. In November, the group—now named "Spice"—persuaded their managers to set up a showcase in front of industry writers, producers, and A&R men at the Nomis Studios in Shepherd's Bush, London. Producer Richard Stannard, at the studio for a meeting with pop star Jason Donovan, attended the showcase after hearing Brown, as she went charging across the corridor. Stannard recalled:

More than anything, they just made me laugh. I couldn't believe I'd walked into this situation. You didn't care if they were in time with the dance steps or whether one was overweight or one wasn't as good as the others. It was something more. It just made you feel happy. Like great pop records.

Stannard stayed behind after the showcase to talk to the group. He then reported to his songwriter partner, Matt Rowe, that he had found "the pop group of their dreams". Chris Herbert booked the group's first professional songwriting session with the producers at the Strongroom in Curtain Road, East London, in January 1995. Rowe recalls feelings similar to Stannard's: "I love them. Immediately. ... They were like no one I'd met before, really." The session was productive; Stannard and Rowe discussed the songwriting process with the group and talked about what the group wanted to do on the record. In her autobiography, Brown recalls that the duo instinctively understood their point of view and knew how to incorporate "the spirit of five loud girls into great pop music".

The first song the Spice Girls wrote with Stannard and Rowe was called "Feed Your Love", a slow and soulful song that was recorded and mastered for the group's debut album; the song was not used because it was considered too sexually explicit for the target audience. The group next proposed to write a track with an uptempo dance-pop rhythm. Rowe set up a drum loop on his MPC3000 drum machine. Its fast rhythm reminded Stannard of the scene in Grease. Stannard commented that the only pre-planned concept for the song was that it should represent the essence of what they were. The group then added their own contributions to the song, Rowe recalls:

They made all these different bits up, not thinking in terms of verse, chorus, bridge or what was going to go where, just coming up with all these sections of chanting, rapping and singing, which we recorded all higgledy-piggledy. And then we just sewed it together. It was rather like the way we'd been working on the dance remixes we'd been doing before. Kind of a cut-and-paste method.

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