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New Universe
The New Universe is an imprint from Marvel Comics that was published in its original incarnation from 1986 to 1989. It was the first line produced by Marvel Comics utilizing a pre-conceived shared universe concept. It was created by Jim Shooter, Archie Goodwin, Eliot R. Brown, John Morelli, Mark Gruenwald, Tom DeFalco, and edited by Michael Higgins.
In 1986, in honor of Marvel Comics' 25th anniversary, Editor-in-Chief Jim Shooter launched the New Universe line of comics. This was to be a distinctly separate world, fully divorced from the mainstream continuity of the Marvel Universe, consisting of its own continuing characters and stories in a more realistic setting. There would be no hidden races, gods, mythological beings, magic, or supertechnology. Superhuman characters and powers would be limited and thus more subdued in their activities, and their actions would have more realistic consequences. This was in contrast to the traditional Marvel Universe, which always purported to take place in a mirror of the real world, yet public knowledge of superheroes, supervillains and their activities had little effect on normal day-to-day business.
Adding to the sense of realism, the New Universe titles were designed to operate in real-time: a month would lapse in the universe for each month that passed in reality. The limitation of fantasy elements, and the low-key nature of the characters' activities in the New Universe, gave the imprint verisimilitude, to seem like "the world outside your window", which was the imprint's catchphrase.
The New Universe initially launched with eight monthly titles:
To discuss how to capitalize on Marvel Comics's upcoming 25th anniversary, president Jim Galton held a meeting with Marvel's vice presidents, including Jim Shooter, who was also Marvel editor-in-chief. Shooter proposed an idea similar to the later Ultimate Marvel line: end the Marvel Universe, and relaunch all the titles in a remade universe which would use the same characters and story concepts as the original Marvel Universe, but updated to the present era. This idea was rejected because it was seen as meddling with a line that was very successful at the time, and so Shooter instead proposed creating a new universe entirely, one that would supplement the Marvel Universe rather than replace it. This new proposal was approved and given a $120,000 budget.
After a false start in which Tom DeFalco was placed in charge of the project and reportedly made little progress, Shooter conceived a line of comics that would be the next innovation for greater realism in superhero comics. The concept was fleshed out, and ideas for the individual series proposed, at a meeting with Shooter, DeFalco, Archie Goodwin, Eliot R. Brown, John Morelli, and Mark Gruenwald.
The premise behind the line of comics was that, prior to July 22, 1986, the New Universe was identical to the real world. The New Universe's first divergence from normal reality was the White Event, a strange astronomical phenomenon that occurred on that date, at 4:22 a.m., EDT, and lasted for mere moments. It bathed the Earth in a bright white light and caused genetic anomalies in two out of every one million humans, which led to their developing superhuman powers. Many looked completely normal, but for others the anomaly resulted in a physical manifestation that led to horrible disfiguration. Human beings who developed a reaction to the White Event were referred to as paranormals. According to Goodwin, it was intended from the beginning that all the major characters in the New Universe would be either paranormals or in some other way linked to the White Event. However, three of the eight launch titles, including two created by Goodwin himself, had no connection of any sort to the White Event: Mark Hazzard: Merc, Spitfire and the Troubleshooters, and Justice.
The New Universe was heavily marketed but faced substantial problems. Jim Shooter had planned to recruit top creators, but this became unfeasible when Marvel's parent company, Cadence Industries, threatened to sell off the company, creating immense pressure for Marvel to cut costs and increase revenues. As a result, the New Universe's budget was cut to nothing, and the titles in the line were staffed almost entirely by editors and creators who were new to the industry or otherwise could not get work elsewhere. Because of false starts, and delays in developing the New Universe concept, production of the first issues faced harsh deadline pressures as the 25th anniversary approached. Following the launch, certain books lacked focus as creative teams were swapped. Shooter was also involved with complex politics at Marvel Comics (which eventually led to his termination), and thus could not give the line as much attention as he would have liked. In addition, many readers felt that the line did not follow the advertised "world outside your window" concept; especially strong contradictions to the line's supposed realism were Justice (about an alien knight from a quasi-medieval civilization), Kickers Inc. (a team of five professional football players who work as heroes-for-hire as a sideline), and Codename: Spitfire (whose later issues involved technology that verged on the fantastical). In 2007, comics journalist Philippe Cordier went so far as to declare Jim Shooter's run on Star Brand to be "the New Universe's only good title".
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New Universe
The New Universe is an imprint from Marvel Comics that was published in its original incarnation from 1986 to 1989. It was the first line produced by Marvel Comics utilizing a pre-conceived shared universe concept. It was created by Jim Shooter, Archie Goodwin, Eliot R. Brown, John Morelli, Mark Gruenwald, Tom DeFalco, and edited by Michael Higgins.
In 1986, in honor of Marvel Comics' 25th anniversary, Editor-in-Chief Jim Shooter launched the New Universe line of comics. This was to be a distinctly separate world, fully divorced from the mainstream continuity of the Marvel Universe, consisting of its own continuing characters and stories in a more realistic setting. There would be no hidden races, gods, mythological beings, magic, or supertechnology. Superhuman characters and powers would be limited and thus more subdued in their activities, and their actions would have more realistic consequences. This was in contrast to the traditional Marvel Universe, which always purported to take place in a mirror of the real world, yet public knowledge of superheroes, supervillains and their activities had little effect on normal day-to-day business.
Adding to the sense of realism, the New Universe titles were designed to operate in real-time: a month would lapse in the universe for each month that passed in reality. The limitation of fantasy elements, and the low-key nature of the characters' activities in the New Universe, gave the imprint verisimilitude, to seem like "the world outside your window", which was the imprint's catchphrase.
The New Universe initially launched with eight monthly titles:
To discuss how to capitalize on Marvel Comics's upcoming 25th anniversary, president Jim Galton held a meeting with Marvel's vice presidents, including Jim Shooter, who was also Marvel editor-in-chief. Shooter proposed an idea similar to the later Ultimate Marvel line: end the Marvel Universe, and relaunch all the titles in a remade universe which would use the same characters and story concepts as the original Marvel Universe, but updated to the present era. This idea was rejected because it was seen as meddling with a line that was very successful at the time, and so Shooter instead proposed creating a new universe entirely, one that would supplement the Marvel Universe rather than replace it. This new proposal was approved and given a $120,000 budget.
After a false start in which Tom DeFalco was placed in charge of the project and reportedly made little progress, Shooter conceived a line of comics that would be the next innovation for greater realism in superhero comics. The concept was fleshed out, and ideas for the individual series proposed, at a meeting with Shooter, DeFalco, Archie Goodwin, Eliot R. Brown, John Morelli, and Mark Gruenwald.
The premise behind the line of comics was that, prior to July 22, 1986, the New Universe was identical to the real world. The New Universe's first divergence from normal reality was the White Event, a strange astronomical phenomenon that occurred on that date, at 4:22 a.m., EDT, and lasted for mere moments. It bathed the Earth in a bright white light and caused genetic anomalies in two out of every one million humans, which led to their developing superhuman powers. Many looked completely normal, but for others the anomaly resulted in a physical manifestation that led to horrible disfiguration. Human beings who developed a reaction to the White Event were referred to as paranormals. According to Goodwin, it was intended from the beginning that all the major characters in the New Universe would be either paranormals or in some other way linked to the White Event. However, three of the eight launch titles, including two created by Goodwin himself, had no connection of any sort to the White Event: Mark Hazzard: Merc, Spitfire and the Troubleshooters, and Justice.
The New Universe was heavily marketed but faced substantial problems. Jim Shooter had planned to recruit top creators, but this became unfeasible when Marvel's parent company, Cadence Industries, threatened to sell off the company, creating immense pressure for Marvel to cut costs and increase revenues. As a result, the New Universe's budget was cut to nothing, and the titles in the line were staffed almost entirely by editors and creators who were new to the industry or otherwise could not get work elsewhere. Because of false starts, and delays in developing the New Universe concept, production of the first issues faced harsh deadline pressures as the 25th anniversary approached. Following the launch, certain books lacked focus as creative teams were swapped. Shooter was also involved with complex politics at Marvel Comics (which eventually led to his termination), and thus could not give the line as much attention as he would have liked. In addition, many readers felt that the line did not follow the advertised "world outside your window" concept; especially strong contradictions to the line's supposed realism were Justice (about an alien knight from a quasi-medieval civilization), Kickers Inc. (a team of five professional football players who work as heroes-for-hire as a sideline), and Codename: Spitfire (whose later issues involved technology that verged on the fantastical). In 2007, comics journalist Philippe Cordier went so far as to declare Jim Shooter's run on Star Brand to be "the New Universe's only good title".