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YOOX Net-a-Porter Group AI simulator
(@YOOX Net-a-Porter Group_simulator)
Hub AI
YOOX Net-a-Porter Group AI simulator
(@YOOX Net-a-Porter Group_simulator)
YOOX Net-a-Porter Group
YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP).
Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter was founded by Natalie Massenet in London in 2000. Beginning in 2003, Richemont invested in NAP. In 2015, Yoox purchased NAP shares from Richemont and merged with Net-a-Porter to establish the Yoox Net-a-Porter Group.
In May 2018, Richemont acquired the YNAP Group by purchasing 95% of the company's available shares. The combined company has become a global e-commerce player that serves more than 180 countries. YNAP posted a €1.46 billion loss in 2023, and in October 2024 Richemont agreed to sell Yoox Net-A-Porter to Mytheresa.
In April 2025, Mytheresa closed its acquisition of YOOX Net-a-Porter from Richemont. Following the acquisition, the newly formed group LuxExperience B.V. is the sole shareholder of Net-a-Porter, Mr. Porter, Yoox and the Outnet next to Mytheresa.
Net-a-Porter founder Natalie Massenet is an American-born former fashion journalist with Women's Wear Daily and Tatler. She developed the concept of a magazine in website format where users could 'click' to buy while trying to source product online for a fashion shoot. Having raised the £1.2m (approx $2m) start-up costs with the assistance of her then-husband and co-founder Mark Quinn-Newall, they launched the company from Massanet's flat in Chelsea, London.
In the early days, the operation was so low-key that the company's black delivery boxes were stacked up in the bathtub. Initially, designers and investors were reluctant to support Net-a-Porter because it lacked a physical retail outlet. Massenet recalled the credibility gap in a 2013 interview in The Observer: "They'd listen and they'd nod and then afterwards they'd say, 'Just tell me one more thing: where is your store?'" However, in 2001, Roland Mouret was persuaded to sell his collection via the website. By 2004, the same year in which it won best fashion shop at the British Fashion Awards, the company was profitable.
In 2010, Massenet sold a majority stake in Net-a-Porter to Swiss luxury goods holding company Richemont for an estimated £50m. She remains an investor and executive chairwoman. At the time it was bought by Richemont in 2010, Net-a-Porter was valued at $533 million. The Outnet, a site focusing on previous seasons' designs at discount prices, was launched in 2009; in 2011, a menswear site, Mr Porter, was established under the stewardship of Toby Bateman who then said: "The original concept around the Mr Porter customer was that he was the man in the Net-A-Porter girl's life." Bateman left Mr Porter in 2019 and was replaced by Fiona Firth as managing director.
In 2013 beauty was launched under the leadership of David Olsen. In August 2014, The Outnet launched a partnership with Victoria Beckham to sell items of her clothing to raise funds for the nonprofit organization mothers2mothers to educate women about HIV/AIDS in Africa.
YOOX Net-a-Porter Group
YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP).
Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter was founded by Natalie Massenet in London in 2000. Beginning in 2003, Richemont invested in NAP. In 2015, Yoox purchased NAP shares from Richemont and merged with Net-a-Porter to establish the Yoox Net-a-Porter Group.
In May 2018, Richemont acquired the YNAP Group by purchasing 95% of the company's available shares. The combined company has become a global e-commerce player that serves more than 180 countries. YNAP posted a €1.46 billion loss in 2023, and in October 2024 Richemont agreed to sell Yoox Net-A-Porter to Mytheresa.
In April 2025, Mytheresa closed its acquisition of YOOX Net-a-Porter from Richemont. Following the acquisition, the newly formed group LuxExperience B.V. is the sole shareholder of Net-a-Porter, Mr. Porter, Yoox and the Outnet next to Mytheresa.
Net-a-Porter founder Natalie Massenet is an American-born former fashion journalist with Women's Wear Daily and Tatler. She developed the concept of a magazine in website format where users could 'click' to buy while trying to source product online for a fashion shoot. Having raised the £1.2m (approx $2m) start-up costs with the assistance of her then-husband and co-founder Mark Quinn-Newall, they launched the company from Massanet's flat in Chelsea, London.
In the early days, the operation was so low-key that the company's black delivery boxes were stacked up in the bathtub. Initially, designers and investors were reluctant to support Net-a-Porter because it lacked a physical retail outlet. Massenet recalled the credibility gap in a 2013 interview in The Observer: "They'd listen and they'd nod and then afterwards they'd say, 'Just tell me one more thing: where is your store?'" However, in 2001, Roland Mouret was persuaded to sell his collection via the website. By 2004, the same year in which it won best fashion shop at the British Fashion Awards, the company was profitable.
In 2010, Massenet sold a majority stake in Net-a-Porter to Swiss luxury goods holding company Richemont for an estimated £50m. She remains an investor and executive chairwoman. At the time it was bought by Richemont in 2010, Net-a-Porter was valued at $533 million. The Outnet, a site focusing on previous seasons' designs at discount prices, was launched in 2009; in 2011, a menswear site, Mr Porter, was established under the stewardship of Toby Bateman who then said: "The original concept around the Mr Porter customer was that he was the man in the Net-A-Porter girl's life." Bateman left Mr Porter in 2019 and was replaced by Fiona Firth as managing director.
In 2013 beauty was launched under the leadership of David Olsen. In August 2014, The Outnet launched a partnership with Victoria Beckham to sell items of her clothing to raise funds for the nonprofit organization mothers2mothers to educate women about HIV/AIDS in Africa.