Yes (company)
Yes (company)
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Yes (company)

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Yes (company)

yes (Hebrew: יס; stylized as yes.), formerly incorporated as D.B.S. Satellite Services (1998) Ltd (Hebrew: די.בי.אס. שרותי לווין (1998) בע״מ), is the sole direct broadcast satellite television provider in Israel. It broadcasts multichannel TV and VOD services via Israeli satellites Amos-3 and Amos-7. It also offers DVR capabilities, and 4K support. The largest shareholder of the provider is the Bezeq corporation, which holds up to 49% of its shares.

The early years of the company were unstable due to technical and financial difficulties. Even though the three main cable companies in Israel sought to compete with the satellite company by slashing prices, the subscriber base grew due to the new services that Yes offered, as well as the lack of cable coverage in many rural areas. In response, the cable companies merged into one company under the name HOT.

In 2017, yes served about 600,000 subscribers.

Yes provides television services to more than half a million customers using two Israeli satellites, AMOS-2 and AMOS-3. The company broadcasts more than 200 television stations from around the world, along with exclusive Israeli channels. Yes provides STING TV over its fiber network, as well as the OTT service Yes+. By 2025, near the end of the contract with Amos, 90% of its subscriber base had moved to it, while a limited satellite service continues operating on AMOS and on the newly-launched IAI Dror satellite.

In addition to its subscription television operations, Yes owns Yes Studios, and also supports the Israeli film industry.

Ahead of its launch, Pace supplied 75,000 set-top boxes for the provider in 1999. Bezeq injected US$12 million in April 2000. Poalim Communications owned 10% of the company. The cable companies made their first retaliation against Yes in late December 1999: once the three companies were combined to form a larger group, the new group planned to introduce telephone service at lower prices than those practiced by Bezeq, as well as free internet access to kindergartens and schools.

Yes began test broadcasting on 29 May 2000. The initial phase contained a 30-channel line-up, featuring Channel 1, Channel 2, Education 23, three in-house movie channels (Yes 1, Yes 2, Yes 3), Cartoon Network, Hallmark, TCM, CNN International, National Geographic Channel, Viva, VH1, BBC World, Sky News, BBC Prime, Eurosport, Channel 33, Fashion TV, MTV, foreign channels (one per language, in Arabic, Russian, French and German) and five radio stations. From July, the company would carry Channel 3, Channel 4, Channel 5 and Channel 6, the independent channels owned by the cable companies. In June, the company was in breach of regulations regarding subscriber numbers during its trial phase, having a base of 3,000 subscribers, three times the number permitted by law (1,000). Full broadcasting began in July 2000. At launch, the company priced its service at NIS 129 compared to NIS 159 for the cable companies. The company's launch (and long-used) slogan was "Larger than life cinematic experience" (חוויה קולנועית גדולה מהחיים), which was mainly used as a key to lure subscribers to its offer of movie and TV series channels.

On 17 August 2000, it launched Blue, its adult channel, following the launch of Playboy TV the previous week. The channel aired from 10pm to 4am (up to 5am on weekends), was encrypted and PIN-protected. As of January 2001, it delivered 82 television channels. 20% of subscribers had access to all channels available. 30% of the subscriber base subscribed to add-on channels, Yes's in-house Briza channel was the most-subscribed. By April, it had 130,000 subscribers and started offering decoders to new subscribers for free. Yes data on 21 April revealed that there were 2.2 decoders per subscriber. The goal was to reach 300,000 subscribers by the end of the year. On 29 October 2001, it started carrying NBA TV. May 2002 reports said that the average subscriber spent NIS 185 per month. The company announced in February 2003 that, in case of the escalation of the war in Iraq, all of its kids and youth channels would be available free to all subscribers for an undetermined period of time. On 23 February, it announced the creation of a new package priced at NIS 40. The cable companies did not announce a countermeasure. The campaign was announced in time for the Oscars, of which Yes had the exclusive rights. This had an accompanying advertising campaign costing US$1,5 million, while the cost of obtaining the Academy Awards that year was at US$120,000, twice the amount the cable companies bid for in 2002.

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