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BBC Prime

BBC Prime was the BBC's general entertainment TV channel in Europe, the Middle East, Africa, South Asia and Asia-Pacific from 30 January 1995 until 11 November 2009.

The network resulted from the division of BBC World Service Television (1991–1995) into two services: BBC Prime and BBC World (now BBC News).[citation needed] On 11 November 2009, BBC Prime was replaced by BBC Entertainment.

BBC Prime launched at 19:00 GMT on Thursday, 26 January 1995, when BBC World Service Television was split into two stations:

The change was part of a new BBC strategy for Europe, in which the former service was to be split and given over to European Channel Management, the joint venture created with Pearson.[citation needed] The goal was to reach 10 million households in Europe by year-end 1995; the existing service reached 2.3 million households. 75 per cent of the output was drawn from the BBC, while the remaining 25 per cent came from Thames.

BBC Prime broadcast the Princess of Wales's interview with Panorama on 24 November 1995, simulcasting with BBC One and BBC World.

In 1996, the channel was to be joined by two further services, BBC Learning and a nature channel. In November, the channel launched on the DF1 platform in Germany and Austria via a deal with Kirch Media. A deal was also signed with the French satellite platforms Canalsatellite Numérique and TPS.

On 4 March 1999, BBC Prime launched in sub-Saharan Africa on the DStv platform.

The channel was removed from HOT in Israel at the end of 2006, replaced by ethnic channels for the Ethiopian (IETV) and Georgian (GTV) diasporas.

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