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Z Energy
Z Energy is a New Zealand fuel distributor with branded service stations. It has been a subsidiary of Australian petroleum company Ampol since May 2022. It owns some of the former assets of Shell New Zealand and Chevron New Zealand.
Shell left the New Zealand fuel distribution business in April 2010, selling its operations to Infratil and the New Zealand Superannuation Fund, with the operations being rebranded as Z Energy in 2011. Z Energy acquired Chevron's New Zealand subsidiary Caltex in June 2016.
Z Energy operates service stations under the Z Energy and Caltex New Zealand brands. There are 289 Z Energy branded sites around New Zealand, including 60 in Auckland as of April 2023. There are also 203 Caltex branded sites, including 39 in Auckland as of April 2023.
Shell withdrew from the fuel distribution market in New Zealand in 2010. Shell's New Zealand assets, including a 17.1% stake in Refining NZ, were acquired by Infratil and the New Zealand Superannuation Fund for $891 million. However the Taranaki based exploration and production division were not part of this sale portfolio.
Z Energy currently competes with BP, ExxonMobil subsidiary Mobil NZ and several smaller independent groups such as Gull New Zealand. Former competitors included Chevron's New Zealand subsidiary Caltex which Z Energy acquired in June 2016.
In 2010 the branding remained as Shell whereas the holding company was renamed from Shell NZ to Greenstone Energy. After surveying 17,000 customers the following year, the company changed its name to Z Energy Limited and branded the service stations as Z. The rebranding exercise is believed to cost around NZ$60m, compared to the NZ$10m/year cost of licensing the Shell brand. The company said it would focus on better forecourt service and better food.
Following the re-branding and after adding five new service stations, the market share for petrol held by Z Energy slipped from 31.6% in 2011 to 29.0% in 2013.
Following the change in ownership, the firm has employed more New Zealanders in positions that were previously outsourced overseas including: IT, finance and call centre services.
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Z Energy
Z Energy is a New Zealand fuel distributor with branded service stations. It has been a subsidiary of Australian petroleum company Ampol since May 2022. It owns some of the former assets of Shell New Zealand and Chevron New Zealand.
Shell left the New Zealand fuel distribution business in April 2010, selling its operations to Infratil and the New Zealand Superannuation Fund, with the operations being rebranded as Z Energy in 2011. Z Energy acquired Chevron's New Zealand subsidiary Caltex in June 2016.
Z Energy operates service stations under the Z Energy and Caltex New Zealand brands. There are 289 Z Energy branded sites around New Zealand, including 60 in Auckland as of April 2023. There are also 203 Caltex branded sites, including 39 in Auckland as of April 2023.
Shell withdrew from the fuel distribution market in New Zealand in 2010. Shell's New Zealand assets, including a 17.1% stake in Refining NZ, were acquired by Infratil and the New Zealand Superannuation Fund for $891 million. However the Taranaki based exploration and production division were not part of this sale portfolio.
Z Energy currently competes with BP, ExxonMobil subsidiary Mobil NZ and several smaller independent groups such as Gull New Zealand. Former competitors included Chevron's New Zealand subsidiary Caltex which Z Energy acquired in June 2016.
In 2010 the branding remained as Shell whereas the holding company was renamed from Shell NZ to Greenstone Energy. After surveying 17,000 customers the following year, the company changed its name to Z Energy Limited and branded the service stations as Z. The rebranding exercise is believed to cost around NZ$60m, compared to the NZ$10m/year cost of licensing the Shell brand. The company said it would focus on better forecourt service and better food.
Following the re-branding and after adding five new service stations, the market share for petrol held by Z Energy slipped from 31.6% in 2011 to 29.0% in 2013.
Following the change in ownership, the firm has employed more New Zealanders in positions that were previously outsourced overseas including: IT, finance and call centre services.