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Ampol Limited is an Australian petroleum company headquartered in Sydney, New South Wales. Ampol is the largest transport energy distributor and retailer in Australia, with more than 1,800 Ampol-branded service stations across the country as of June 2025. Ampol also operates in New Zealand through its subsidiary Z Energy.

Key Information

Ampol was first incorporated in 1936 and would later be owned by Pioneer International (now Hanson Australia). The Caltex brand in Australia separately began in 1941 to market petrol in its chain of service stations and was owned by Caltex Australia Limited. In 1995, the Ampol and Caltex operations merged to form Australian Petroleum, equally owned by Pioneer and Caltex Australia. Pioneer sold its shareholding between 1997 and 1998, and Caltex Australia gained full ownership of Australian Petroleum. Caltex Australia then gradually replaced the Ampol brand with Caltex over the next decade.

From 2001 until 2015, Caltex Australia was owned equally by American petroleum company Chevron Corporation and the Australian public until Chevron sold its shareholding to the public. In December 2019 Chevron, owner of the Caltex trademark, gave notice to Caltex Australia to terminate the licence agreement for use of the Caltex brand in Australia. In May 2020, the company officially changed its name and began to rebrand as Ampol, along with a new logo that was rolled out across Australia between 2020 and 2022.

History

[edit]
Former Ampol logo

Early history

[edit]

Today's Ampol Limited traces its history back to two independent businesses that merged in 1995, Caltex Oil (Australia) Pty Ltd (a subsidiary of Caltex Australia Limited, owned by the global Caltex Petroleum Corporation) and a previous incarnation of Ampol Limited (owned by Hanson Australia).[4] It became the largest downstream petroleum company in Australia.[4] At the time of merger, Caltex Petroleum Corporation was owned equally by American petroleum companies Chevron Corporation and Texaco.[4]

Caltex (1918–1995)

[edit]
See also: Caltex § Australia

Texas Company (later Texaco) products were first sold in Australia in 1900. Texas Company (Australasia) Limited was incorporated in New South Wales in 1918, with operations across Australia and New Zealand.[5][6][7][8] In June 1936, the Caltex joint venture was formed in the United States between Standard Oil Company of California (later Chevron) and The Texas Company. Texas Company (Australasia) Limited eventually changed its name to Caltex Limited five years later on 2 January 1941.[9][10]

The legal entity Caltex Australia Limited originated from California Asphalt Products Pty Ltd which was incorporated in May 1935. The company became public in December 1958 and briefly became California Asphalt Products Ltd, before changing its name to Caltex Securities (Australia) Ltd in February 1959 and finally to Caltex Australia Limited in March 1981.[11]

Caltex Australia opened the Kurnell Refinery in 1956. In March 1981, Caltex Australia acquired Golden Fleece for A$75 million.[12] In July the same year, Caltex Australia floated 25% of its shares to the Australian public, the first multinational oil company to do so in Australia.[13] Part of the proceeds of the offering would be used to pay the acquisition of Golden Fleece.[14]

Until the merger with Ampol, Caltex Australia operated though its subsidiary Caltex Oil (Australia) Pty Ltd.[15] In 1976, through the subsidiary, Caltex Australia sued a surveying company and a dredge operator for compensation, due to the damage to a pipeline caused by their dredge in 1971. The pipeline connected Kurnell Refinery to an Australian Oil Refining Pty Ltd (AOR) refinery under Botany Bay. Caltex argued it had to arrange alternative means of transport of petroleum products.[16] After losing a ruling in the NSW Supreme Court, an appeal was successful in the High Court of Australia. Caltex Australia was compensated even though it did not own the pipeline (AOR did), and while the general rule was that pure economic loss was not recoverable, it was subject to an exception in circumstances where the defendant could reasonably foresee that the particular plaintiff, as opposed to a general class of persons, would suffer loss as a result of their negligence .[17]

Ampol (1936–1995)

[edit]
Albert Namatjira at an Ampol service station in Alice Springs in the 1940s.

The Australian Motorists Petrol Company, simply known as AMPOL, was incorporated by William Walkley in 1936 in New South Wales.[18] This was in response to Australians' concerns about perceived inequitable petrol pricing, and allegations of transfer pricing by foreign oil companies to limit their tax liabilities in Australia.[7][8][19]

Walkley, along with William O'Callaghan and George Hutchison, approached the NRMA and offered to help it form a company to market petrol. Whilst deciding not to officially sponsor an oil company, members of the NRMA's board sought investors. In early 1936, an advertisement was printed in the NRMA's periodical publicising the float of Ampol. The first delivery of oil was received at White Bay in December 1937 and, by 1939, Walkley had joined the board of Ampol as managing director.[20]

During World War II, Walkley served on the Oil Advisory Committee and the board of Pool Petroleum Pty Ltd, both of which supervised the distribution of petrol. This brought him into contact with Sir George Wales, who owned Alba Petroleum, which had a small market in South Australia and Tasmania. In 1945, Ampol purchased Alba Petroleum in an amicable takeover.[20]

The company listed on the Australian Securities Exchange in 1948, and in 1949, it changed its name to Ampol Petroleum Ltd.[5][21][22] The name change was largely to distinguish the company from minerals explorer Ampolex.[7][8]: 48 

The first Ampol-owned service station opened in Military Road, Mosman, Sydney in 1952 with the help of Caltex.[23][7][8]: 48–9 [19] Within the following six years, 600 new Ampol service stations were opened. During 1959, Ampol expanded by opening a grease plant at Balmain, Sydney and commenced manufacturing tyres and tubes in Somerton, an outer suburb of Melbourne.[7][8]: 48–9 [19]

In 1965, Ampol's Lytton Oil Refinery in Brisbane came on stream.[5] Pioneer International purchased a 20% stake in Ampol in 1979.[24] From 1980 until 1984, Ampol owned a 66% shareholding in Brisbane television station TVQ.[25][26]

In 1982, Ampol purchased the marketing and refining assets of Total Australia and changed its name to Ampol Limited.[27] In 1988, Ampol was fully taken over by Pioneer International and delisted from the ASX the following year.[5][28] The following year, Ampol purchased Solo, the largest independent retailer and distributor in Australia at that time.[29][30][31]

Caltex Australia (1995–2020)

[edit]

Merger between Caltex and Ampol

[edit]
A former Caltex service station in Rockhampton, Queensland

Prior to 1995, Caltex and Ampol were rivals in the petroleum industry in Australia. However, the two companies were still relatively small compared to other petroleum companies.[32]

Despite being rivals, the two companies had partnered up previously. In 1952, Caltex and Ampol established the West Australian Petroleum Pty Ltd (WAPET) as a joint venture for oil and gas exploration in Western Australia.[33] In 1964, Caltex, Ampol and Golden Fleece partnered up to build Australian Lubricating Oil Refinery at Kurnell (not to be confused with the Caltex's nearby Kurnell Refinery).[13] The refinery was Australia's first lube oil plant.

In May 1995, Caltex and Ampol merged their petroleum, refining and marketing assets (i.e. Caltex Oil (Australia) Pty Ltd and Ampol Limited) to form Australian Petroleum Pty Ltd (APPL), owned equally by Pioneer International and Caltex Australia.[34] At the time, the merged company held a 28% market share in the petroleum industry. Under the merger plan, Pioneer would operate the new company while Caltex would be an investor.[35][36] The Caltex brand was also planned to be retired and replaced by Ampol, but this never eventuated.[37]

In 1997, Pioneer planned to leave the petroleum industry.[38] First, in October 1997, Pioneer announced it would sell its 50% shareholding of APPL to Caltex Australia, finalised on 31 December 1997. This resulted in Caltex Australia gaining full ownership of the company and the name change of APPL to Caltex Australia Petroleum Pty Ltd (CAPPL) on 1 January 1998.[5][23][39][40] In exchange, Pioneer received 90 million Caltex Australia shares (33.33% stake).[38] After the sale, Caltex Australia was 50% owned by Caltex Petroleum Corporation (the global Caltex company) and 16.66% by the public.

Then, in April 1998, Pioneer sold the 90 million Caltex Australia shares through public offering.[41][42][43] This meant that 50% of Caltex Australia was then owned by the public (ASX shareholders). The remainder 50% continued to be owned by Caltex Petroleum Corporation. The latter would later become fully owned by Chevron Corporation in 2001. The 50% Chevron shareholding and 50% ASX shareholding of Caltex Australia then remained in this composition until 2015.

As a result of the merger, the WAPET oil and gas exploration joint venture was replaced by Chevron Australia Pty Ltd in February 2000.[44] The owners of the Kurnell lube oil refinery, Golden Fleece, Ampol and Caltex, were under the same ownership, and the refinery was later called Caltex Lubricating Oil Refinery.[13]

Later history (1998–2020)

[edit]

In February 1999, Caltex opened an "IGA Everyday" supermarket at its service station in Bondi, to compete with Woolworths and Coles.[45] Also in the same month, the new Caltex branding, introduced globally in 1996, was introduced to Australia.[46] The existing network of convenience stores was also renamed "Star Mart". The Ampol brand was replaced but would remain in use at some service stations, primarily in country areas where customer loyalty and strong brand-recognition were factors.[47]

On 27 May 2009, Caltex Australia announced a proposal to acquire 302 Mobil and Mobil Quix service stations in Sydney, Melbourne, Brisbane and Adelaide, subject to approval of the Australian Competition & Consumer Commission (ACCC).[48] The ACCC subsequently opposed the takeover on the grounds that the acquisition could result in diminished competition. Caltex subsequently abandoned the acquisition, with Mobil entering into an agreement to sell the same sites to 7-Eleven Australia.[49]

In late 2009 and early 2010, Caltex Australia announced the closure of the Caltex Lubricating Oil Refinery at Kurnell by 2011. At the time of closure, it was Australia's last remaining lube refinery.[50] Caltex Australia claimed the refinery was "not viable" because it manufactured "outmoded lubricant products" and faced "declining feedstock sources".[51][52]

In 2012, Caltex Australia wanted to establish an overseas trading arm to enable the importation of petrol into Australia. As Chevron Corporation already operate the Caltex brand overseas in areas like Singapore, Caltex Australia opted to name their Singaporean business after their former Australian business, Ampol.[53]

Until 2014, Caltex operated two petroleum refineries in Australia: one at Kurnell in Sydney, and one at Lytton in Brisbane, each inherited from Caltex and Ampol respectively. The Kurnell Refinery ceased operations in 2014, and part of the existing infrastructure such as wharfs and tanks would be converted to a fuel importation and blending terminal.[54] The conversion was completed in May 2019.[55]

Between 2016 and 2017, Caltex acquired 46 Milemaker sites in Victoria, including 30 in Metropolitan Melbourne. Milemaker was a Caltex independent franchisee but set its own retail prices.[56]

Chevron sale

[edit]

In March 2015, Chevron sold its 50% stake in Caltex Australia (the deal valuing the company at $9.24 billion).[57][58] However, Caltex Australia was allowed to continue to use the Caltex brand under a trademark licence.

In November 2019, Alimentation Couche-Tard (ATD) proposed an offer to acquire Caltex Australia.[59] Initially declined by the Caltex Australia board,[60] ATD proposed an improved offer in February 2020, and the board agreed to further engage with ATD.[61] Separately in the same month, the EG Group also proposed an offer to acquire Caltex Australia, which was declined by the Caltex Australia board.[62][63] In April 2020, ATD decided not to proceed with its acquisition proposal due to the high level of economic uncertainty caused by the COVID-19 pandemic, but will seek to re-engage once there is sufficient clarity to the global economic outlook.[64]

Recent history

[edit]

Rebrand to Ampol

[edit]
An Ampol service station in Concord, Sydney, the first of two sites that were rebranded
A Caltex service station in Rosebery, Sydney being rebranded in February 2021

After the sale of Chevron's 50% share, Caltex Australia continued to use the Caltex brand under a trademark licence agreement. Under the terms of the agreement, the minimum period of notice required when terminating without cause was six months. In December 2019, Caltex Australia announced that Chevron had given notice to terminate the trademark licence agreement for the use of the Caltex brand in Australia, effective from 30 June 2020.[65][66] The licence agreement termination followed Chevron announcing it would re-enter the Australian market and acquire Puma Energy's Australian operations and intending to rebrand them under the Caltex brand.[67][68]

Caltex Australia proposed to rebrand itself back as Ampol, which was approved by more than 99% of shareholders during the annual general meeting on 14 May 2020.[69][70] Caltex Australia cited continued high recognition and regard for the Ampol brand, and the move was expected to save the company $20 million per year in licensing fees to Chevron.[71]

Ampol would have to cease using the licensed Caltex trademarks thirty months ("work-out period") after the termination of the trademark licence agreement (30 June 2020).[72][73] The first part of the work-out period was an 18-month "exclusivity period" where Ampol had exclusive rights to use the Caltex brand until 31 December 2021. The remaining twelve months until 31 December 2022 were the "non-exclusivity period", where both Chevron and Ampol could use the Caltex brand at the same time. After this date, Ampol would no longer be authorised to use the Caltex brand. This meant the rebranding to Ampol had to be completed by 31 December 2022.[74]

Ampol planned to rebrand its sites in Sydney and Melbourne in August 2020, followed by Brisbane and Adelaide in October 2020, Perth in November 2020 and nationally in 2021.[75] The Granville and Concord sites along Parramatta Road in Sydney were the first two sites to be rebranded to Ampol on 21 August 2020.[76] The Star Mart store branding was also rebranded as Foodary.

In late 2020, EG Australia, the owner of former Woolworths service stations co-branded with Caltex, sued Ampol regarding the latter's rebranding, accusing them of "misleading or deceptive conduct". When EG acquired the stores from Woolworths in April 2019, it also inherited the agreement which allowed the use of the Caltex brand. EG accused Ampol of making "false representations" about the status of the latter's branding agreement with Chevron in that the then-Caltex Australia could use the Caltex brand for a long time. EG also accused Ampol for failing to disclose that the latter was already locked in discussions with Chevron about the future of the trademark licence agreement.[77] The legal dispute was mutually resolved in April 2022 with all legal proceedings dropped. The resolution allowed Ampol to continue to be the exclusive supplier to all EG stores under the agreement, and paved the way for the rebranding from Caltex to Ampol in EG stores by the end of the year.[78]

In 2021, Chevron also sued Ampol for breaching the Caltex trade mark licensing agreement, regarding the continued use of the red canopy fascia in its rebranded service stations, continuing to promote and accept the Caltex StarCard loyalty card at Ampol service stations, and continuing to use Caltex and StarCard trade marks in conjunction with Ampol trade marks. Chevron argued that these infringed on Chevron's registered trademarks, and that these were misleading and deceptive conduct, and hence contravening the Australian Consumer Law. The Federal Court of Australia ruled that the use of the red canopy fascia was not misleading or deceptive as "no reasonable consumer was likely to think that there is any relevant association between the two entities or that the Caltex and Ampol brands are from the same stable". The court also ruled that the accepting the use of StarCard also was not misleading or deceptive as it was "obvious to a reasonable consumer" that "branded methods of payment may be accepted by businesses that are unrelated to the owner of the payment method brand". However, the court ruled that advertising and offering to accept a StarCard was in breach of the trade mark licensing agreement, in that the use of licensed marks in conjunction with its own trade mark should only be "for the sole purpose of educating customers that it is transitioning away" from the licensed marks. Therefore, the advertising with words such as "StarCard accepted here" or "StarCard will be accepted at Ampol branded sites" was for commercial use and not "for the sole purpose of educating customers". Even so, this conduct was not misleading or deceptive. Consequently, Ampol was ordered to cease using those statements at Ampol stations or in advertising with effect from 2 August 2021.[72][73]

Ampol (after 2020)

[edit]

Ampol partnered with Evie to provide 350 kW electric car chargers at Ampol service stations.[79] In 2022, Ampol also launched its electric vehicle charging brand AmpCharge, with plans to roll out nationwide.[80] The first Ampcharge site opened in Alexandria (Sydney) later that year.[81]

On 17 May 2022, Ampol began to be listed on the New Zealand's Exchange (NZX), using the same trading symbol ALD as its Australian listing.[11] Ampol would retain its primary listing on the ASX.

In August 2025, it was announced that Ampol has agreed to acquire the EG Ampol chain of petrol stations and associated convenience stores.[82] Ampol has also proposed to divest approximately 20 of its sites as part of the acquisition. If approved by the ACCC, the acquisition is expected to be finalised in mid-2026.[83]

Store formats

[edit]

Ampol-branded sites can have any of the following types of convenience store formats.

Current store formats

[edit]

Foodary

[edit]
Foodary store in Concord, New South Wales

The typical store format in Ampol service stations. They are usually large sites that contain a bakery, coffee, hot food, convenience items and an ATM. Selected larger sites also offer barista made coffee and fresh healthy food. Other retailers such as Boost Juice and Guzman y Gomez are co-located on selected Foodary sites.[84] The first Foodary store, initially known as "The Foodary" opened in Concord, Sydney in February 2017 as a pilot store to offer a "unique, convenient experience" on food and convenience when refuelling.[85][86] There were previously also a few stand-alone Foodary stores not connected to fuel stations, including one at Bondi Junction station in Sydney.[87]

Co-Branded

[edit]

Ampol supplies the fuel for an external provider who operates their own store format. An example of this is EG Group via their acquisition of the former Caltex Woolworths joint-venture. These sites often display the Ampol branding (and previously Caltex branding) on both the pylon signs and canopy with the convenience store using its own branding.

EG Ampol

[edit]
An EG Ampol service station in Sunshine, Melbourne
Main article: EG Australia

In 2003, Caltex Australia entered into a joint venture agreement with large supermarket retailer Woolworths.[88] Shortly after in 2004, a similar fuel discount offer was launched by rival Coles Group. Woolworths' existing Plus Petrol service stations received Caltex branding and, similarly, Caltex service stations received Woolworths branding—the joint venture outlets became Caltex Woolworths. However, this was the case only with certain Caltex service stations close to Woolworths Supermarkets and many remain unassociated with the fuel discount offer until November 2018, when 125 Caltex-operated sites also began to accept the fuel discount offer.[89]

In April 2019, Woolworths sold all its 540 fuel stores to EG Group.[90] They were rebranded to EG Ampol. As part of the sale, Woolworths fuel discount offers and collection of Woolworths Rewards points would be continued by EG Group for 15 years.[91]

Following the rebranding, all 540 EG Ampol sites, alongside 210 participating Ampol Foodary sites, continues to accept the four cents per litre discount petrol offer from Woolworths.[92] Since 2022, EG Ampol was also partnering with fast food companies to deliver stores in some of their newer sites.[93]

Defunct store formats

[edit]

Ampol Woolworths MetroGo

[edit]
An Ampol service station with a Woolworths MetroGo store in Chatswood, Sydney

Ampol Woolworths MetroGo was a mini Woolworths convenience store offering a smaller range of items such as fresh food found at the major Woolworths Supermarkets, along with offering coffee. Some sites also contained a co-located Boost Juice outlet.[94][95] Ampol Woolworths MetroGo was owned and operated by Ampol and was not part of EG Australia.[96] Prior to March 2022, they were previously known simply as Ampol Woolworths Metro stores.[97] On 21 August 2023, Ampol announced in their 2023 Half Year Results presentation that all 50 Ampol Woolworths MetroGo stores would be rebranded to Ampol Foodary.[98][99] The rebranding had since been completed.

Caltex Star Mart

[edit]

Prior to the rebranding to Ampol, service stations could also have Caltex's Star Mart and Star Shop convenience store formats, which were converted to Woolworths MetroGo or Foodary during the Ampol rebranding.

Caltex Star Shop

[edit]

Caltex Star Shop was a smaller version of Caltex Star Mart with just convenience items and packaged foods and limited operating hours. The Woolworths MetroGo part would later be rebranded to Ampol Foodary in 2023.

Operations

[edit]

Management

[edit]

Julian Segal was the CEO of Caltex Australia for almost 11 years from July 2009 until 2 March 2020.[100][101] CFO Matthew Halliday was appointed as interim CEO until he was appointed permanent CEO of Ampol on 29 June 2020.[102][103]

Oil refineries

[edit]

After the closure of Kurnell Refinery for conversion in 2014, the only Ampol oil refinery remaining in Australia is the Lytton Oil Refinery.

Fuel brand

[edit]

The Vortex fuel brand was launched internationally across Caltex in 1999, and to Caltex Australia in August 2000.[104][105][106] After Techron was launched across Caltex in 2006, Caltex Australia continued to sell Vortex fuels instead of Techron.[107]

As part of the rebranding to Ampol, the Vortex fuel brand was replaced by Amplify.[108]

Service stations

[edit]

As of June 2025, there are more than 1,800 Ampol-branded service stations across Australia, including those operated by EG Australia.[1]

Additionally, since late 2023, Ampol have been converting some sites to a new self-serve fuel service known as U-Go. The brand has been introduced on sites across Australia and New Zealand. Within Australia, the conversions have been happening in New South Wales, Queensland, Victoria, South Australia and Western Australia.[109]

Current subsidiaries

[edit]

Ampol Singapore

[edit]

In 2012, Caltex Australia wanted to establish an overseas trading arm to enable the importation of petrol into Australia. This was largely due to the decision to close Kurnell Refinery.[110] As Chevron Corporation already operate the Caltex brand overseas in areas like Singapore, Caltex Australia opted to name their Singaporean business after their former Australian business, Ampol.[53] It commenced trading in October 2013, and the Kurnell Refinery closed in 2014.[5]

Seaoil

[edit]
Main article: Seaoil

In December 2017, Caltex Australia entered a strategic partnership with Seaoil, the leading independent fuel company in the Philippines. As part of the partnership, Caltex Australia would supply oil to Seaoil via Ampol Singapore, while Caltex Australia would take up a 20% equity interest in Seaoil.[111] The acquisition of the 20% equity interest was completed in March 2018.[112]

Z Energy

[edit]

In August 2021, Ampol launched a takeover bid for New Zealand fuel distributor Z Energy for NZ$2 billion.[113] In May 2022, the takeover was completed.[114] Z Energy operates more than 300 service stations under the Z Energy and Caltex brands, the latter of which is under a 5-year licensing agreement with Chevron renewed in March 2022.[115]

Former subsidiaries

[edit]

Gull New Zealand

[edit]

In July 2017, Caltex Australia acquired Gull New Zealand for NZ$340 million (approximately A$325 million).[116][117] In the year 2018, Gull contributed to Caltex Australia's 39% increase in international fuel sales volumes to 3.5 billion litres.[118]

After Ampol had announced its takeover bid of Z Energy, in March 2022, Ampol agreed to an outright sale to Australian investment firm Allegro Funds for $572 million,[119] in order to get Commerce Commission approval to buy Z Energy.[120] The sale was conditional on the Z Energy purchase being approved, and proceeds from the sale would be used to fund the Z Energy purchase.[121] Ampol agreed to continue supply Gull with petrol for five years following the sale.[122] Allegro Funds expressed an interest in expanding Gull.[123]

Other investments

[edit]

In 2016, Caltex Australia invested A$2.5 million in startup Car Next Door, a peer-to-peer car sharing platform.[124] Ampol sold its 17.2% interest for A$16.7 million on 24 December 2021.[125]

Sponsorship

[edit]

Professional tennis

[edit]
Ken Rosewall (left) and Lew Hoad

In the late 1950s, Ampol sponsored professional tennis events. The Ampol Tournament of Champions was held at White City Stadium in Sydney in 1957 (won by Pancho Segura), at Kooyong Stadium in Melbourne in 1958 (won by Lew Hoad), and at White City Stadium in Sydney in 1959 (won by Pancho Gonzales).

In 1959/1960, the Ampol Open Trophy and bonus prize was presented to the winner of a 15-tournament world series of tennis tournaments which included all 12 of Jack Kramer's professional players.[126] The Ampol Open Trophy was presented at Kooyong Stadium on 2 January 1960 to Hoad, acclaimed "the world's top professional tennis player" for accumulating the most points in the 15 tournaments (which included the Forest Hills stadium in New York City, Roland Garros stadium in Paris, Wembley Arena in London, White City stadium in Sydney, Kooyong Stadium in Melbourne, the Los Angeles Tennis Club, and the Toronto Lawn Tennis Club).

Professional golf

[edit]
Player with his wife (holding object) and her mother, who were his dedicated supporters at golf tournaments, 1961

Ampol sponsored a professional golf tournament, the Ampol Tournament, between 1947 and 1959 which was the richest golf event outside the U.S. Winners included Gary Player, a three-time winner in 1956, 1957, and 1959, and Peter Thomson in 1954.

Rugby league

[edit]

During the 1980s and early 1990s, Caltex was the naming rights sponsor of Endeavour Field, the home ground of the Cronulla-Sutherland Sharks, which is on the road to its Kurnell Refinery. In 2020, Ampol was announced as the sponsor of the State of Origin series until 2023.[127] The naming rights was continued for the 2024 series.[128]

Motor racing

[edit]
The Caltex-sponsored Ford Falcon BA of Russell Ingall in 2006.
The Ampol-sponsored Holden Commodore ZB of Shane van Gisbergen in 2021.

In 1957 Ampol sponsored David Mackay (Australian Land Speed Record, 143.19 m.p.h.) and Mary Seed (Class E World Land Speed Record and Australian Women's Land Speed Record, 112.95 m.p.h.) at the Carrathool Speed Trials.[129] From 1987 until 1993, Caltex was the title sponsor of Colin Bond Racing. From 2000 until 2007, it was title sponsor of Stone Brothers Racing with Russell Ingall winning the 2005 championship. In 2016 and 2017, Caltex was title sponsor of the Triple Eight Race Engineering car of Craig Lowndes, having previously been an associate sponsor of the team.[130]

Under its new brand, in August 2020, Ampol continued its sponsorship relationship with the Red Bull Holden Racing for the Triple Eight Race Engineering, with the team updating its car livery and race suits to Ampol and its fuel brands.[131] In 2021, Ampol replaced Holden as the team's Major Sponsor for Triple Eight alongside Red Bull, and the team was renamed Red Bull Ampol Racing.[132]

Soccer

[edit]

In March 2016, Caltex began a four-year contract as sponsor of the Australia national soccer team.[133]

Australian rules football

[edit]

In December 2023, it was announced that Ampol would be a platinum partner of the Carlton Football Club from the 2024 AFL season until at least 2026.[134] The Ampol brand would be featured on the top back of Carlton's guernsey.

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Ampol

View on Grokipedia
from Grokipedia
Ampol Limited (ASX: ALD) is an independent Australian transport energy company and the nation's leading provider of fuels and services, with operations spanning retail, commercial, and sectors. The company's origins trace back to , when R.W. Cameron & Co began operating as the Australian agent for The Texas Company (later ), leading to the incorporation of The Texas Company Limited in 1918. In 1936, the Australian Motorists Petrol Company was founded, marking the direct establishment of what would become Ampol, with its first oil delivery occurring at White Bay that year. The company listed on the Australian Securities Exchange in 1948 and was renamed Ampol Petroleum Ltd in 1949, expanding through milestones such as discovering oil in Gulf in 1953 and opening the Lytton Refinery in in 1965—the country's first wholly Australian-owned oil processing facility. Ampol's modern structure emerged from a 1995 merger with , forming Australian Petroleum Pty Ltd (operating as Australia), which it retained until Chevron sold its 50% stake in 2015, restoring full Australian ownership. In May 2020, the company rebranded to Ampol Limited, reviving its historic name and emphasizing national independence. As of December 2024, Ampol operates approximately 1,800 branded service stations across , including around 690 company-owned retail sites that serve about 3 million customers weekly, alongside a vast network of 14 terminals, six major pipelines, 50 wet depots in , and the Lytton . In August 2025, Ampol announced the acquisition of EG Australia's ~500 service stations for A$719 million, subject to regulatory approval expected in mid-2026. It supplies fuel to over 110,000 business and SME customers across and as of December 2024, while employing 9,127 people. Internationally, Ampol has expanded through trading and shipping operations in , (), the , and , where it acquired Z Energy in May 2022 to strengthen its regional presence. The company is also advancing initiatives, including the launch of (EV) charging networks and home solutions, having invested over $100 million by 2025 for low-carbon innovations and a target of net zero emissions by 2040.

History

Origins of predecessor companies (1900–1995)

The origins of Ampol trace back to two key predecessor entities in the Australian petroleum sector: the Texas Company's operations in Australia and the Australian Motorists Petrol Company (later Ampol). In 1900, R.W. Cameron & Co. was established as the Australian operator for The Texas Company, an American oil firm that would later become , marking the entry of foreign petroleum interests into the local market. This arrangement facilitated the import and distribution of Texas Company's products, such as kerosene and lubricants, across and . By 1918, these activities led to the formal incorporation of Texas Company (Australasia) Limited in , solidifying its presence as a major importer and marketer of refined products in the region. In response to the dominance of multinational oil companies and rising fuel prices during the , the Australian Motorists Petrol Company Limited (Ampol) was founded on 23 March 1936 by Sir William Gaston Walkley, along with associates William Arthur O'Callaghan and George Hutchison, as Australia's first fully public and domestically owned oil company. Backed by public shareholding and support from organizations like the , Ampol aimed to secure affordable fuel supplies through local control and direct importation from overseas refineries. The company listed on the Australian Securities Exchange (ASX) in 1948 and was renamed Ampol Petroleum Ltd. in 1949, reflecting its growing ambitions in refining and marketing. Following , Ampol pursued aggressive expansion to build a national footprint, opening its first company-owned service station on Military Road in Mosman, New South Wales, in 1952, which shifted from reliance on independent dealers to direct retail control. This period of exponential growth included the landmark discovery of oil in Exmouth Gulf, , in 1953, through a with West Australian Petroleum (WAPET), establishing Ampol as a participant in domestic exploration. In July 1965, Ampol commissioned the Lytton Refinery in , —Australia's first wholly Australian-owned oil processing facility—with an initial capacity of 70,000 barrels per day, enabling greater self-sufficiency in fuel production. Ampol's strategic acquisitions further bolstered its position in the 1980s. In 1981, it purchased the brand, expanding its retail network and market share in eastern . This was followed by the 1983 acquisition of Total Australia and its refineries, enhancing Ampol's integration. In 1988, construction firm Pioneer International took full ownership of Ampol via a , providing capital for further development. The following year, in , Ampol acquired Solo Oil Limited, then the largest independent fuel marketer in , which added hundreds of service stations and strengthened its competitive edge against multinational rivals. By the early 1990s, these milestones had transformed Ampol into one of 's leading independent refiners and marketers, with the Lytton Refinery processing over 100,000 barrels daily and a network spanning thousands of outlets nationwide. This robust foundation positioned Ampol for its pivotal 1995 asset merger with , creating a unified entity under joint ownership.

Formation of Caltex Australia (1995–2019)

In May 1995, Oil (Australia) Pty Ltd merged its and assets with those of Ampol Limited to form Australian Pty Ltd, creating Australia's largest integrated refiner and marketer of products. This combined the established operations of both companies, initially structured as a 50/50 ownership split between (through its affiliate) and Australian shareholders associated with Ampol's parent entity, Pioneer International. The new entity operated under multiple brands, including Ampol, , and , to leverage the pre-merger legacies of widespread service station networks and capabilities. In 1997, Australian Petroleum Pty Ltd was renamed Caltex Petroleum Australia Ltd, reflecting the growing influence of the brand under Chevron's global strategy. Ownership remained balanced at 50/50 between Chevron and Australian investors through the 2000s, enabling joint investments in infrastructure. A significant shift occurred in March 2015 when Chevron sold its entire 50% stake for approximately A$4.76 billion to a of Australian superannuation funds and institutional investors, resulting in majority Australian ownership for the first time since the merger. This transaction marked a pivotal transition in the , reducing foreign control while maintaining operational continuity under Chevron's supply agreements. During this period, Australia expanded its retail network by increasing direct ownership of service stations and enhancing franchise partnerships, growing to over 1,500 outlets nationwide by the late to capture a larger share of the competitive downstream market. Refining operations centered on the Lytton Refinery in , , which processed around 109,000 barrels per day and underwent regular maintenance to ensure reliable supply, including upgrades to meet evolving standards while serving as the company's primary domestic production hub after the 2015 conversion of the Kurnell facility to an import terminal. The company also introduced branding across its service stations, standardizing signage and offerings to build consumer recognition. Caltex Australia faced operational challenges from intense market among major oil marketers like , Shell, and independents, as well as regulatory pressures on pricing introduced in the late 1990s and 2000s, such as the Australian and Commission's oversight of wholesale-retail margins to prevent price gouging. These factors contributed to squeezed margins, with operating expenses per liter declining from 6.0 cents in 1995 to 4.5 cents by 2000 amid fluctuating crude oil prices and franchisee disputes over support systems. To diversify revenue, Caltex launched Star Mart convenience stores at many sites starting in the early 2000s, offering snacks, beverages, and automotive products; by 2010, these underwent a branding refresh to emphasize and programs, with over 500 outlets by 2015.

Privatization and rebranding (2020)

In 2020, achieved full operational and branding independence from Chevron through the revival of the Ampol name, following the termination of its trademark license in December 2019. This step built on the company's prior shift to 100% Australian ownership in March 2015, when Chevron sold its 50% stake to a group of Australian institutional investors, including as a major participant, for A$4.76 billion. Shareholders approved the corporate to Ampol Limited at the annual general meeting on May 14, 2020, with over 99% support, marking a pivotal moment in reclaiming the company's pre-1995 heritage. The legal entity change was effective immediately, and the shares were relisted on the under the ticker code ALD. The was formally unveiled on August 21, 2020, featuring a modernized that echoed Ampol's classic blue and yellow colors while incorporating contemporary design elements. This initiative highlighted the company's Australian roots, drawing on the legacy of the 1989 advertising campaign "As Australian as Ampol" to position the brand as a national icon competing against international oil majors. The strategic shift post-rebrand focused on leveraging this heritage to strengthen customer loyalty and differentiate in the fuel retail market, with initial marketing efforts emphasizing local pride and reliability. The rollout was phased over three years to minimize disruption, beginning with pilot re-signage in and in late 2020 and extending nationwide. By the end of 2022, all approximately 1,900 service stations had transitioned, completing the discontinuation of the brand and its associated StarCard loyalty program, which was replaced by AmpolCard. Immediate operational impacts included the installation of new , pumps, and forecourt elements across , costing an estimated A$165 million but saving A$18–20 million annually in prior licensing fees to Chevron.

Expansion and recent developments (2021–present)

In May 2021, Ampol launched its Future Energy and Decarbonisation Strategy, outlining a pathway to net zero operational emissions (Scope 1 and 2) across its Australian operations by 2040 and emphasizing diversification into low-carbon solutions. The strategy included the rollout of the AmpCharge electric vehicle (EV) charging network, starting with pilot sites in mid-2022 and targeting 500 bays across Australia by 2027 to support the transition to e-mobility. Ampol expanded its international footprint in 2022 through the acquisition of Z Energy in , completed on May 10 for NZ$3.78 per share, which added over 200 service stations and secured approximately 40% in the country's fuels sector. To facilitate regulatory approval and streamline its portfolio, Ampol divested its New Zealand assets to Allegro Funds in July 2022 for net proceeds of NZ$509 million. The company maintained its 20% equity stake in Seaoil , leveraging it for ongoing fuel supply to international markets without significant structural changes post-2021. In May 2025, Ampol simplified its Energy Solutions business by divesting retail electricity operations in and to , redirecting focus toward EV charging infrastructure and renewable fuels under the AmpCharge brand. That same month, the company launched a national portfolio of 13 petrol stations across five states for sale, valued at approximately A$20 million, as part of ongoing asset optimization. In August 2025, Ampol announced the A$1.1 billion acquisition of EG Australia's 500 company-owned fuel and convenience sites, funded by A$850 million in cash and A$250 million in shares, expected to close in mid-2026 and enhance retail synergies. Financial performance in the first half of 2025 reflected challenges from reduced sales volumes and weak margins, resulting in a statutory net loss of A$25.3 million and a 12% decline in EBITDA to A$649 million, though acquisitions provided resilience. Operationally, the Lytton saw margins improve by 22% sequentially to US$10.64 per barrel in the third quarter of 2025, driven by stronger product cracks.

Corporate affairs

Ownership and governance

Following its privatization in 2020, which enabled full Australian ownership, Ampol Limited is controlled by a diverse of Australian superannuation funds, institutional investors, and retail shareholders, with no single majority owner holding more than 50% of shares. As of September 2025, individual investors own approximately 50% of the company, while institutions hold the remaining 50%, including significant stakes by entities such as Fund Advisors (3.12%) and (2.02%). Ampol is listed on the Australian Securities Exchange (ASX) under the ALD. As of November 2025, the company's stands at approximately AUD 7.21 billion, reflecting its position as a key player in Australia's transport fuel sector. Shareholder composition remains broadly distributed, with institutional investors including Australian superannuation funds like those managed by providing stable long-term support, alongside global funds. Key regulatory filings, such as substantial holding notices and ASX announcements, ensure transparency in ownership changes, with no entity exceeding substantial influence thresholds in late 2025. The board of directors comprises 10 members, with nine independent non-executive directors and one executive, emphasizing independent oversight. Chairman Steven Gregg, an independent non-executive director since 2015, leads the board, supported by Managing Director and CEO Matthew Halliday. Other independent non-executive directors include Simon Allen, Melinda Conrad, Elizabeth Donaghey, Michael Ihlein, Helen Nash (appointed March 2025), Stephen Pearce (appointed March 2025), Gary Smith, and Guy Templeton (appointed January 2025). The board operates through specialized committees, including the Audit Committee (chaired by Michael Ihlein), People and Culture Committee (chaired by Melinda Conrad), Safety and Sustainability Committee, and Nomination Committee (chaired by Steven Gregg), which oversee financial reporting, human resources, environmental risks, and director appointments, respectively. Ampol's governance practices are aligned with the ASX Corporate Governance Principles and Recommendations (4th edition), promoting board independence, ethical conduct, and accountability to stakeholders. The company emphasizes sustainability reporting through its 2023–2025 Sustainability Strategy, which includes commitments to national packaging targets and low-carbon fuel initiatives, alongside ethical standards outlined in the Supplier Code of Conduct. In terms of regulatory compliance, Ampol adheres to Australian energy sector requirements, including approvals from the Australian Energy Regulator (AER) for authorization surrenders effective April 2026 and Australian Competition and Consumer Commission (ACCC) reviews for acquisitions like the EG Australia deal in 2025. Annual reports and ASX releases serve as primary filings to demonstrate ongoing compliance with environmental, safety, and financial regulations.

Management and leadership

Matthew Halliday has served as Managing Director and of Ampol since June 2020, having joined the company in April 2019 as . During his tenure, Halliday has overseen the rebranding from to Ampol, the strategic review and transition of the Lytton refinery towards low-emissions fuels, including exploration of sustainable production, amid market shifts, and strategic expansions into lower-emissions fuels. Ampol's C-suite executive team supports Halliday in key operational areas. Greg Barnes, appointed Group in July 2021, brings over 25 years of finance experience from roles at , , and CSR, focusing on financial strategy and . Brent Merrick, Executive General Manager of Commercial Fuels and Energy since joining in 2000, manages fuel trading, , and initiatives with a background in from the . Kate Thomson, Executive General Manager of Retail since April 2022, leads the service station network and convenience operations, drawing on 25 years in retail from positions at ANZ and . Michele Bardy, appointed Executive General Manager of Infrastructure in July 2024, oversees refining assets, logistics, and supply infrastructure, with prior experience as Vice President of Energy Solutions at Santos and various engineering roles at . Additional key executives include Brad Blyth, appointed Executive General Manager of Technology, Digital and Data in January 2025, with experience in IT leadership at , Target, and CommBank; Meaghan Davis, Executive General Manager of People and Culture since November 2021, with background at Woolworths and ; Lindis Jones, Executive General Manager of Z Energy since March 2023, overseeing the New Zealand operations post-acquisition; and Faith Taylor, Executive General Manager, Group General Counsel, Regulation and Company Secretary since December 2022, with prior legal roles at . In 2025, Ampol's leadership, under Halliday, advanced major strategic decisions to bolster its market position. The company entered an agreement in August 2025 to acquire for A$1.1 billion, expanding its retail footprint to approximately 500 company-owned sites and enhancing fuel and convenience offerings, with completion targeted for mid-2026 pending regulatory approvals. In May 2025, executives simplified the energy solutions portfolio by divesting electricity retail businesses in and for A$65 million in pre-tax proceeds, redirecting focus to EV charging infrastructure—aiming for 500 bays by 2027—and renewable fuels like biofuels. Ampol's organizational structure under executive management is divided into core operational segments to drive efficiency and innovation. The division, led by Bardy, handles , bulk supply, and , including the transitioned Lytton facility for alternative fuels. The Retail division, under Thomson, manages the Ampol and Ampol Foodary branded service stations, emphasizing and non-fuel revenue. The Commercial Fuels and Energy division, headed by Merrick, oversees trading, shipping, and emerging energy solutions such as EV and renewables, aligning with broader goals. These divisions integrate with support functions like and people, reporting directly to the CEO to facilitate coordinated strategy execution.

Operations

Refining and fuel supply

Ampol's refining operations are centered on the Lytton Refinery in , , which serves as the company's primary refining asset in . The facility has a processing capacity of 109,000 barrels of crude oil per day and produces a range of transport fuels, including , diesel, and . In the third quarter of 2025, the refinery's margins improved by 22.2% quarter-on-quarter to $10.64 per barrel, driven by enhanced operational performance and favorable Singapore refining cracks. Ampol's import and trading activities are managed through dedicated international operations to secure feedstock and optimize supply. The Ampol subsidiary handles sourcing and trading of crude oil, feedstocks, refined products, and intermediates across the region, ensuring reliable imports for the . Complementing this, Ampol established a trading office in , , in January 2020 to access global markets in the and support broader crude procurement strategies. The company's fuel encompasses a comprehensive network for distribution across and . This includes ownership and operation of road tankers for inland transport, multiple storage terminals and depots strategically located from Port Hedland to Newcastle, and shipping capabilities integrated into its trading arm for seaborne delivery of imports and exports. Crude oil for the Lytton Refinery is primarily sourced through international imports coordinated by the Singapore trading desk, with feedstocks drawn from global suppliers to meet processing needs. While domestic Australian crude contributes minimally due to declining local production, the refinery processes a mix of imported crudes optimized for its cracking units to yield high-quality fuels. This supply approach integrates upstream sourcing with logistics to support downstream delivery efficiency.

Products and branding

Ampol offers a range of core products including unleaded petrol, premium unleaded petrol, diesel, , and lubricants, all marketed under the Ampol brand. The unleaded petrol meets standard specifications with a Research Number (RON) of 91, while premium variants such as Ampol Amplify Premium Unleaded 95 and Ampol SPULP 98 provide higher octane ratings of 95 and 98 RON respectively, incorporating advanced additives for and performance enhancement. Diesel options include standard diesel and Ampol Amplify Premium Diesel, formulated to maintain cleanliness and support modern demands. encompasses conventional alongside sustainable aviation (SAF), with Ampol facilitating the largest commercial SAF import to in 2025. Lubricants are primarily -branded, featuring heavy-duty options like Super oils tailored for various driving conditions and severe environments. In specialized offerings, Ampol advances next-generation fuels through its Future Energy strategy, including renewable diesel and SAF produced via Hydrotreated Esters and Fatty Acids (HEFA) technology at facilities like the planned Renewable Fuels project. The company is exploring refuelling infrastructure, supported by partnerships such as with Hyundai for integrated and EV solutions, and has secured funding to develop capabilities alongside EV charging. Ampol's AmpCharge network provides (EV) fast-charging up to 150 kW, with 144 bays operational as of early 2025 and plans to add 200 more fast-charging bays by the end of 2025 as part of a broader expansion targeting over 300 sites, including Australian-made home chargers launched in 2024. These initiatives align with Ampol's net zero operational emissions ambition by 2040. Following its in 2019, Ampol revived its historic branding in , transitioning from the name over three years and completing the rebrand by 2022 to emphasize its Australian heritage as an iconic national fuel provider. The updated Ampol logo, unveiled in , draws on the original design while modernizing it for contemporary appeal, with marketing campaigns highlighting local identity and reliability. This shift discontinued branding across the network, fostering a unified Ampol presence focused on and sustainability. Ampol's products adhere to the Australian Fuel Quality Standards Act 2000, undergoing rigorous testing up to 47 times along the supply chain to ensure compliance and exceed pollutant limits. Environmentally, fuels like petrol and diesel hold Active certification for carbon-neutral options, supporting reduced lifecycle emissions. Innovations in low-emission fuels, such as SAF and renewable diesel, aim to lower by up to 80% compared to fossil equivalents, with production backed by the .

Service station network

Ampol maintains a substantial service station network across and , serving as the primary interface for its retail fuel operations. As of September 2025, the company operates approximately 1,757 Ampol-branded sites in , encompassing both company-owned and franchised locations. In , through its Z Energy, Ampol oversees over 180 retail service stations. The Australian network achieves comprehensive geographic coverage across all states and territories, with the highest concentrations in (518 sites, or 29% of the total), Queensland (371 sites, 21%), and Victoria (361 sites, 21%). This distribution emphasizes strategic placements in urban areas for everyday consumer access and along major highways to support long-distance travel and commercial fleets. Operationally, many Ampol sites provide 24/7 fueling to accommodate varying customer schedules, particularly at high-traffic locations. Payment systems have evolved post the 2021 transition from the StarCard to the AmpolCard, enabling contactless transactions, up to 44 days of credit terms, and integration with loyalty programs for seamless business and consumer use. These stations also incorporate convenience retail alongside fueling services, enhancing overall without requiring separate visits. For expansion, Ampol initiated a 2025 national portfolio comprising 13 development sites across Queensland, South Australia, Victoria, Western Australia, and New South Wales to support future network growth. Furthermore, the August 2025 agreement to acquire EG Australia's approximately 500 company-owned sites—pending regulatory approval from the ACCC as of November 2025 and expected completion by mid-2026—will integrate additional urban and regional locations, boosting the total company-owned footprint in Australia from approximately 690 sites.

Subsidiaries and acquisitions

Current subsidiaries

Ampol's current subsidiaries play a key role in its international operations, supporting fuel trading, retail expansion, and regional diversification across the . These entities enhance Ampol's supply chain resilience and market presence beyond , aligning with its broader strategy of growth through strategic investments. Ampol Singapore Pte Ltd, established in 2013, serves as the cornerstone of Ampol's international trading and shipping activities. Based in , it manages fuel procurement, trading, and logistics to ensure a reliable supply of products to Ampol's downstream operations in the Asia-Pacific region. This subsidiary facilitates competitive pricing and secure supply chains by leveraging Singapore's position as a global trading hub, handling imports and exports that support Ampol's refining and retail needs. In , Energy, fully acquired by Ampol in May 2022 for approximately NZ$2 billion, operates a network of approximately 311 service stations (186 under the brand and 125 under the brand), holding about 40% of the country's fuel retail . This subsidiary integrates seamlessly with Ampol's fuel supply operations, providing end-to-end distribution from import terminals to retail outlets, and includes commercial fuel supply to industries such as and trucking. Energy's assets, including refineries and terminals, bolster Ampol's capabilities, contributing to diversified revenue streams in a stable market. Ampol holds a 20% equity stake in Seaoil Philippines Inc., acquired in March 2018 for about US$115 million, which supports regional diversification into Southeast Asia's growing fuel market. Seaoil, a leading independent fuel in the , operates approximately 700 retail outlets and focuses on high-quality fuels and lubricants to retail and commercial customers. Through this , Ampol supplies fuel via its trading arm, enabling Seaoil's expansion and providing Ampol with exposure to high-growth emerging markets without full operational control. In August 2025, Ampol entered into an agreement to acquire EG Australia's network of approximately 500 company-owned service stations for A$1.1 billion, subject to regulatory approvals and expected to complete by mid-2026. This integration will add EG Group's convenience-focused sites across eastern , including food and non-fuel offerings, to Ampol's existing portfolio, creating one of the largest integrated fuel and convenience networks in the country. The deal, funded through a combination of cash, debt, and Ampol shares, strengthens Ampol's competitive position in the evolving retail sector amid rising demand for EV charging and alternative fuels.

Former subsidiaries

Ampol acquired Gull New Zealand, a fuel retail and distribution business operating approximately 115 service stations with an 8% market share in the country, in 2017 for A$325 million. The acquisition expanded Ampol's presence in the New Zealand petroleum market, complementing its core Australian operations. However, in March 2022, Ampol agreed to sell Gull to Australian private equity firm Allegro Funds for an enterprise value of NZ$572 million, including NZ$509 million in cash consideration and the assumption of net debt. The divestment was driven by strategic rationalization to address regulatory concerns and reduce overlapping assets ahead of Ampol's acquisition of Z Energy later that year, allowing the company to streamline its portfolio and focus on integrated operations in New Zealand. The sale was completed in July 2022, with Ampol entering a five-year fuel supply agreement to support Gull's ongoing operations. In May 2025, Ampol agreed to divest its retail electricity businesses in both and as part of a broader simplification of its energy solutions portfolio. In , subsidiaries Z Energy and Flick Electric, which provided services to residential and business customers, were sold to , enabling a strategic shift toward public EV charging, business, and home EV solutions. The Australian retail operations, operated through Ampol Energy Pty Ltd (excluding its EV charging business), were sold to . The transactions received regulatory approval in October 2025 and are expected to be effective in April 2026. This move was intended to enhance group earnings before interest, tax, depreciation, and amortization by approximately A$30 million annually by the end of 2025, while refocusing resources on electric vehicle infrastructure and amid the . Historically, following the 1995 merger of Ampol's operations with to form Australian Petroleum Pty Ltd—a 50/50 between parent company Pioneer International and —Pioneer divested its entire stake in the entity between 1997 and 1998 for between A$715 million and A$775 million. This sale allowed to gain full ownership, marking Pioneer's exit from the sector and leading to the gradual phase-out of the Ampol brand until its revival in 2020. The reflected a strategic refocus for Pioneer on its core building materials business, while consolidating control under for streamlined operations.

Retail formats

Current formats

Ampol's current retail formats emphasize integrated fuel and convenience offerings tailored to modern consumer needs, with a focus on and across its network of over 1,800 service stations in . These formats include proprietary convenience stores, co-branded partnerships, hybrid models from recent expansions, and emerging (EV) charging integrations, all designed to provide seamless experiences for motorists and shoppers. Foodary convenience stores represent Ampol's proprietary brand for on-the-go essentials, offering a range of food, drinks, snacks, and hot beverages at select service stations. Launched following Ampol's rebranding efforts in the early , Foodary stores feature quality products like fresh , baked goods, and partnerships with brands such as for exclusive flavors, available nationwide as of 2025. Operationally, these stores operate seven days a week, often integrating with Ampol's fuel services to enable customers to refuel while grabbing meals, and support loyalty programs like for points accumulation on purchases. This format prioritizes convenience and variety, with participating sites in major regions including and . Co-branded sites form a key part of Ampol's retail strategy through partnerships with major retailers, notably Woolworths, to combine fuel services with grocery and convenience options. These locations, primarily under the EG Ampol banner, allow customers to purchase Ampol-supplied fuel alongside Woolworths products, while earning points on both fuel and in-store buys. Operationally, the format integrates Ampol's fueling infrastructure with Woolworths' retail expertise, providing extended hours and bundled savings, such as fuel discounts tied to grocery spending, at approximately 500 sites across as of late 2025. The EG Ampol hybrid format combines EG Australia's extensive network with Ampol's fueling and branding, creating a unified retail experience that has been operational since the rebranding of former Woolworths sites to EG Ampol. This model features Ampol premium fuels alongside convenience offerings like food and automotive services at high-traffic locations. In August 2025, Ampol announced an agreement to acquire EG Australia for A$1.1 billion, aiming to fully integrate these approximately 500 sites into its portfolio by mid-2026, pending regulatory approval; as of November 2025, the Australian Competition and Consumer Commission (ACCC) has extended its review period. The hybrid emphasizes , with shared supply chains and branding to enhance customer through Ampol's Amplify rewards program. AmpCharge EV stations integrate charging points into select Ampol service stations, supporting the transition to with fast-charging options up to 300kW. Rolled out progressively since 2022, the network includes public ultra-fast chargers at retail sites, such as the 10 bays launched at shopping centers in July 2025, allowing EV drivers to charge while accessing Foodary amenities. Operationally managed via the Ampol app, AmpCharge offers contactless payments, real-time availability, and promotions like half-price Tuesdays in 2025, with expansion targeting over 100 sites by year-end despite grid-related delays. This format underscores Ampol's commitment to hybrid energy solutions, blending traditional with EV infrastructure for diverse vehicle types.

Discontinued formats

Ampol Woolworths MetroGo was a short-lived urban format developed through a between Ampol and Woolworths, launched in March 2022 to provide compact supermarkets integrated with Ampol service stations in high-density areas. The format featured over 1,400 products, including fresh produce, Woolworths Own brand items, hot food options, and Foodary coffee, with self-serve checkouts and integration with the Ampol App for payments and fuel discounts. By mid-2022, 31 stores operated across and Victoria, with plans for 19 additional sites, but a pilot review in 2023 led to the discontinuation of further rollout due to strategic reassessment of the 's viability. Existing MetroGo stores were subsequently rebranded to the Ampol Foodary format over the following months, marking the end of the collaboration after four years. Prior to Ampol's full rebranding from in 2020, the Star Mart and Star Shop formats served as primary models at Caltex-branded service stations, offering snacks, beverages, automotive products, and basic groceries to complement fuel sales. Star Mart focused on quick-service items like and hot foods, while Star Shop emphasized a broader retail assortment in larger outlets. These formats were phased out between 2020 and 2022 as part of the transition to the Ampol identity, driven by the expiration of the Caltex licensing agreement with Chevron and the need to unify branding. All Star Mart and Star Shop locations were converted to the Ampol Foodary model by the end of 2022, streamlining operations and enhancing focus on fresh food and offerings. Legacy Ampol retail formats, originating from the company's founding in , consisted primarily of single-brand service stations that emphasized full-service fueling, oil changes, and basic roadside amenities, expanding significantly in the with a network of over 1,000 sites featuring the iconic orange and blue signage. These early stations often included attached workshops or small shops for tires and accessories, reflecting the era's focus on comprehensive motorist support. Following the merger of Ampol's assets with to form Australian Petroleum Pty Ltd, the original Ampol formats were largely retired during integration, with nearly all stations rebranded to to consolidate marketing and supply chains. A small number persisted in rural areas for several years, but by 1997, the Ampol name and associated station designs were fully discontinued in , only to be revived in 2020.

Sponsorships and community engagement

Sports sponsorships

Ampol has strategically invested in professional sports sponsorships across to enhance brand visibility and align with national passions, particularly since its in 2020. These partnerships emphasize high-profile events and teams in , motor racing, and , leveraging Ampol's role as a provider to connect with audiences through performance and ties. In , Ampol secured for the in 2020, replacing as the title sponsor in a multi-year deal with the (NRL). This agreement covers both the men's and women's series, positioning the event as the Ampol and extending through at least 2027, with the 2025 series marking the sixth year of the partnership. The sponsorship underscores Ampol's commitment to one of Australia's most viewed annual sporting events, reaching millions via broadcast and live attendance. Ampol's longest-standing sports involvement is in motor , where it serves as the official fuel partner and co-naming rights sponsor for Ampol Racing in the . The partnership with , which began in 2005, reached its 20th year in 2025, supporting the team's multiple championships and featuring Ampol branding on vehicles, team apparel, and events. This collaboration highlights Ampol's expertise in high-performance fuels, with the team competing in all major rounds of the championship season. In , Ampol became a partner of the in late 2023, with the deal commencing in the 2024 season and running through at least 2026. The sponsorship includes prominent logo placement on the top back of the team's AFL and polo shirts, as well as support for community programs tied to the club. This marks Ampol's entry into the Australian Football League (AFL), focusing on a historic Melbourne-based team to broaden its reach among football fans.

Other initiatives

Ampol has implemented various energy transition programs as part of its Future Energy Strategy, launched in , which aims to achieve net zero operational emissions by 2040 through diversification into low-carbon alternatives. This includes collaborations to support (EV) adoption, such as a partnership with Tesla to install solar panels and battery storage at pilot sites to power EV charging with , supporting options at Ampol service stations. Ampol entered a Head of Agreement with Fusion Fuel Green PLC for a production pilot at its Lytton refinery in , which was paused in 2022; the company continues to explore initiatives as part of its low-carbon strategy. These initiatives, backed by a $100 million commitment by 2025, focus on piloting to facilitate broader community and business transitions to cleaner energy sources. In the realm of educational partnerships, Ampol supports youth development programs emphasizing sustainable practices through the Ampol Foundation, established in 2019 to drive . A key effort involves collaboration with The Smith Family, providing educational resources to 431 disadvantaged students via the Learning for Life program, which includes tutoring and skill-building activities aligned with future-oriented themes like . The Ampol Best All Rounder initiative recognizes high school students excelling in academics and , fostering in areas such as energy sustainability by awarding scholarships and mentorship opportunities. These programs aim to build long-term community capacity for awareness, with annual contributions exceeding $1 million raised through retail networks to fund such educational outreach. Ampol's environmental sponsorships underscore its commitment to conservation and carbon reduction, integrated into its 2023–2025 Sustainability Strategy, which targets enhanced biodiversity protection and emissions offsets. The company supports carbon sequestration through its Ampol Carbon Neutral fuel program, which retires verified carbon credits to offset transport emissions, including initiatives that regenerate over 25,000 hectares of forest to mitigate climate impacts; in 2022, the program faced a greenwashing complaint alleging misleading claims, which was investigated but did not result in penalties. In 2023, following an environmental incident, Ampol allocated $700,000 to local conservation projects in New South Wales, funding habitat restoration and pollution prevention efforts. As of 2025, these efforts align with national low-carbon fuel advancements, including partnerships to develop renewable fuels that reduce reliance on fossil-based products. To address community needs during crises, Ampol operates fuel access programs that ensure essential supplies in disaster-affected areas, particularly in regional and rural communities. Through a 2025 partnership with Rural Aid Australia, Ampol provides logistical support, including fuel donations and transport assistance, to aid farmers and remote areas recovering from events like floods and droughts. Local service stations, such as Ampol Foodary in Beaufort, have directly supplied fuel and essentials to emergency services and residents during regional incidents, enhancing resilience in vulnerable communities. The Ampol Foundation's broader community safety pillar facilitates these responses, with over $5 million in total contributions planned by 2025 to bolster disaster preparedness and recovery.

References

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