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Zack Loveday

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Zack Loveday

Zack Loveday is a fictional character from the British Channel 4 soap opera Hollyoaks, played by Duayne Boachie. The character made his first on-screen appearance on 24 February 2015. The show's producer Bryan Kirkwood had created the Loveday family to reintroduce the "domestic family warmth" it had lost. Billed as a "close-knit family", writers also created a series of secrets they character group would be hiding upon their introduction. The audition process for the role of Zack was long and Boachie had various auditions, call backs and screen tests with other actors. Jacqueline Boatswain and Karl Collins were cast as Zack's parents Simone and Louis Loveday respectively. Zack is characterised as a cheeky and charming person who wants to find love. He is sporty and a keen football player.

One of the first storylines for the character was the revelation Zack's sister, Lisa, was abducted fourteen years prior to their arrival. Kiza Deen was brought into the show to play the character, but writers introduced a surprise twist in the story where she is revealed to be an impostor named Sonia Albright. Zack is first to discover her deception and they begin a relationship. Simone and Louis learn the truth later on and they forbid their romance. The show later introduced Zack's actual long-lost sister with Rachel Adedeji in the role. A character completely different from Sonia, Lisa is fixated on revenge against Sonia and ensuring Zack stays away from her. This causes a feud between Zack and Lisa. Other storylines include a romance with long-standing character Theresa McQueen (Jorgie Porter), and sleeping with Simone's best friend Joanne Cardsley (Rachel Leskovac). For his portrayal of the character Boache has been nominated for a "Best Newcomer" award.

Boachie, Boatswain and Collins all decided to leave Hollyoaks at the same time to pursue other acting projects. Zack made his final appearance on 23 January 2019 alongside Simone, departing to Paris to be with Holly Cunningham (Amanda Clapham).

In November 2014, Hollyoaks' producer Bryan Kirkwood revealed that he planned to introduce a new family into the show. He said that the Loveday family were in the early stages of planning but wanted them to "bring domestic family warmth" which he believed had been missing from Hollyoaks. He had already cast the actors and confirmed their arrival in early 2015. He added that Zack would be introduced to increase the number of teenage characters studying at the show's sixth form college.

On 10 February 2015, Boachie's casting was publicised and Kirkwood stated "Duayne Boachie is a brilliant new talent and strengthens the group of teens that we currently have in sixth form." Jacqueline Boatswain and Karl Collins were cast as Zack's parents Simone and Louis Loveday respectively. The Lovedays were billed as a "close-knit family" who arrive when Simone decides to take over the village's local shop, Price Slice. Zack made his first appearance on 24 February 2015.

Boachie auditioned for a separate project produced by Lime Pictures, who also make Hollyoaks. The casting director on that particular project remembered Boachie and contact his agent with audition information. The actor decided to attend the audition but when he received more information about Zack he realised how much he wanted the role. He has said that he really focused and tried to commit to each audition. The process of casting was long-winded and following numerous auditions and call-backs. He also had screen-tests alongside other actors but has stated that he felt a connection when grouped with Boatswain and Collins. Boatswain had screen tests with four different actors, including Boachie, who were being considered to play Zack. Boachie was later selected for the role and he then relocated to Liverpool to begin filming for the show. Boachie said he was excited to join Hollyoaks and eager to bring the character to life. He added "I've been working towards this for a long time."

"Zack is an alpha male, who turns heads on and off the footie pitch. Yep, when he isn’t scoring goals, he’s acing tests and breaking hearts with a dazzling smile. This guy sails through life, smoother than the Savages’ boat down the Dee, with a cheeky wink and charming one-liners."

Zack is characterised as a "ladies man" who is often portrayed looking for love with female characters. He is academically gifted and a skilled football player. His cheeky charm allows him to seemingly "sail through life". Boachie told Daniel Kilkelly from Digital Spy that his character is "full of energy and love, but there's a lot of banter from him as well." He likes to joke around and have a laugh with others, but never in a malicious way. He revealed that Zack "despises bullies" and is willing to stand-up against bullying. His main aim is to "have fun and enjoy himself." Zack is a "cool guy" who tries to find the positive from any situation he is placed in. He is also "very vocal about his opinions".

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