Zattoo
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Zattoo

Zattoo is a TV platform which states that it can be used for IP-based transmission of television channels and video on demand content to different devices. The company headquarters are located in Zurich and it has an additional office in Berlin.

Zattoo states that the business operates in two business areas: TV streaming operations for customers in countries including Germany and Switzerland and also a business to business service which works with telecommunication companies.

Zattoo was created to stream the 2006 FIFA World Cup in Germany. On 20 April 2007, Zattoo launched in Denmark with ten channels and started piloting in the United Kingdom. On 4 October 2007, Zattoo reached one million registered users in Europe.

Since June 2015, Zattoo Germany integrates an on-demand TV function, which enables viewers to watch a broadcast up to seven days after their TV broadcast in full length. The UEFA Euro 2016 provided Zattoo with a new user record: a total of 1.8 million viewers watched the games on the OTT platform, more than 800,000 of them in Germany. A quarter of the TV consumption during the Euro 2016 through Zattoo took place using TV sets connected to the internet, further narrowing the gap to smartphone/tablet usage (35%) and web usage (40%).

In December 2016, Zattoo reached two million monthly active users. Zattoo has introduced restart functionality for 50 TV channels for its German customers including channels offered by RTL and ProSiebenSat.1. If a user missed the beginning of a show, they can start the show from the beginning. Zattoo also offers a recording function which enables users to record up to 30 TV shows.

Since January 2018 Zattoo enables cross-border TV streaming for German users within the EU. This means that they can watch German TV programmes while staying temporarily abroad in another EU country. A registration with Zattoo and a PREMIUM account (paid subscription) are required.

Zattoo is also an expert for Programmatic TV. The company offers dynamic advertising insertion (DAI) to advertisers. With DAI it is possible to embed video commercials in the TV live stream.

Chip.de tested German TV streaming service in the following four categories in June 2017: number of channels, picture quality, type of end-user use and range of functions / service. According to Chip.de Zattoo, the best price performance with additional functions such as the break and restart functions is offered.

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