An afterimage, or after-image, is an image that continues to appear in the eyes after a period of exposure to the original image. An afterimage may be a normal phenomenon (physiological afterimage) or may be pathological (palinopsia). Illusory palinopsia may be a pathological exaggeration of physiological afterimages. Afterimages occur because photochemical activity in the retina continues even when the eyes are no longer experiencing the original stimulus.

The remainder of this article refers to physiological afterimages. A common physiological afterimage is the dim area that seems to float before one's eyes after briefly looking into a light source, such as a camera flash. Palinopsia is a common symptom of visual snow.

Negative afterimages are generated in the retina but may be modified like other retinal signals by neural adaptation of the retinal ganglion cells that carry signals from the retina of the eye to the rest of the brain.

Normally, any image is moved over the retina by small eye movements known as microsaccades before much adaptation can occur. However, if the image is very intense and brief, or if the image is large, or if the eye remains very steady, these small movements cannot keep the image on unadapted parts of the retina.

Afterimages can be seen when moving from a bright environment to a dim one, like walking indoors on a bright snowy day. They are accompanied by neural adaptation in the occipital lobe of the brain that function similar to color balance adjustments in photography. These adaptations attempt to keep vision consistent in dynamic lighting. Viewing a uniform background while adaptation is still occurring will allow an individual to see the afterimage because localized areas of vision are still being processed by the brain using adaptations that are no longer needed.

The Young-Helmholtz trichromatic theory of color vision postulated that there were three types of photoreceptors in the eye, each sensitive to a particular range of visible light: short-wavelength cones, medium-wavelength cones, and long-wavelength cones. Trichromatic theory, however, cannot explain all afterimage phenomena. Specifically, afterimages are the complementary hue of the adapting stimulus, and trichromatic theory fails to account for this fact.

The failure of trichromatic theory to account for afterimages indicates the need for an opponent-process theory such as that articulated by Ewald Hering (1878) and further developed by Hurvich and Jameson (1957). The opponent process theory states that the human visual system interprets color information by processing signals from cones and rods in an antagonistic manner. The opponent color theory is that there are four opponent channels: red versus cyan, green vs magenta, blue versus yellow, and black versus white. Responses to one color of an opponent channel are antagonistic to those of the other color. Therefore, a green image will produce a magenta afterimage. The green color adapts the green channel, so they produce a weaker signal. Anything resulting in less green is interpreted as its paired primary color, which is magenta (an equal mixture of red and blue).

Positive afterimages, by contrast, appear the same color as the original image. They are often very brief, lasting less than half a second. The cause of positive afterimages is not well known, but possibly reflects persisting activity in the brain when the retinal photoreceptor cells continue to send neural impulses to the occipital lobe.