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Alma Moreno

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Alma Moreno

Venesa Moreno Lacsamana (born May 25, 1959), professionally known as Alma Moreno (Tagalog: [ˈalmɐ moˈɾɛno]), is a Filipino actress and politician.

Moreno was born in Cervantes, Ilocos Sur to her parents Frank Lacsamana, from Pampanga, and Jean Moreno.

She appeared in her first movie as a Dama in Urduja with Amalia Fuentes, while her first starring role was in Ligaw na Bulaklak Part 2 ("Lost Flower") with Vic Silayan, which was her breakout film. The 1976 film was directed by National Artist for Film Ishmael Bernal.

From then until the late 1980s, Moreno starred in a number of revealing movies that were box office hits, earning her the title "Sex Goddess of Philippine Movies" of the 1970s and 1980s.

Bernal had also directed her in the acclaimed film, City After Dark, that premiered in 1980. Her other notable films include the 1993 Gawad Urian Best Picture, Makati Avenue Office Girls (directed by José Javier Reyes) and the 1977 Mga Bilanggong Birhen ("Incarcerated Virgins") (directed by Mario O'Hara and Romy Suzara).

Versatile for having starred in sexy, drama and comedy films, Moreno was also a presenter on several highly rated television variety shows in the 1980s for which she earned the title "Shining Star", as well as the weekly television drama anthology, Alindog, which explored the lives of modern Filipino women. Moreno is also a dancer, who popularised a sexy, high-cut outfit called the "Tangga" on her shows like The Other Side of Alma, Rated A and Loveli-Ness. She has been nominated in various film and TV acting awards for her dramatic and comedic performances.

In the early 2000s, Moreno divided her time between her professional commitments with GMA Network's primetime drama series Habang Kapiling Ka and situational comedy program Daboy en Da Girl; she balanced these with her personal commitment to helping the women and the poor in Parañaque through various socio-civic and community development projects. In 2002, she starred in her comeback film Kapalit. Recently, she was a resident judge of the defunct dance contest You Can Dance.

Moreno became the First Lady of Parañaque when her husband, Joey Marquez, served as Mayor of Parañaque from 1995 to 2004. Moreno then ran for Mayor of Parañaque in 2004 but lost. In 2007, she was elected as Councilor of the city, and was re-elected in 2010. On September 24, 2008, the Parañaque prosecutor's office found probable cause for violation of Batas Pambansa 22 (also known as the Anti-Bouncing Check Law) against Moreno. The complaint Maya Media Arts Yielding Ads (Maya) Inc. accused Moreno of issuing P 390,000 rubber or bouncing checks for campaign materials. Moreno denied the charges and her bail bond was set at P30,000.

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