Amblin Entertainment

Amblin Entertainment, Inc., formerly named Amblin Productions, is an American film production company founded by filmmakers Steven Spielberg, Kathleen Kennedy, and Frank Marshall in 1980. Its headquarters are located in Bungalow 477 of the Universal Studios backlot in Universal City, California. It distributes all of the films from Amblin Partners under the Amblin Entertainment banner.

Amblin is named after Steven Spielberg's first commercially released film, Amblin' (1968), a short independent film about a man and woman hitchhiking through the desert. Costing $15,000 to produce, it was shown for Universal Studios, giving Spielberg more directing roles.

The company was established a year later, in 1969, and it was properly incorporated in 1970. On July 14, 1975, Spielberg signed a four-picture agreement with Universal Pictures to produce its feature films through his Amblin label, aiming to build upon the success of its first two theatrical pictures, The Sugarland Express and Jaws. Although Amblin is an independent production company, Universal distributes many Amblin productions, and Amblin operates out of a building on the Universal lot.

Amblin produced its first film, Continental Divide, in 1981, with Spielberg serving as executive producer. The following year, Spielberg and Marshall caught the attention of Metro-Goldwyn-Mayer (MGM), for which they both produced Poltergeist with Amblin, but under the name Steven Spielberg Productions. The same year, Spielberg and Kennedy produced E.T. the Extra-Terrestrial with Amblin uncredited (with Spielberg also directing it), which ended up being the highest-grossing film of the year.

In 1983, Spielberg produced Twilight Zone: The Movie with Amblin (with Marshall credited as an executive producer), but the company was uncredited. The company was reincorporated as Amblin Entertainment the following year, and the television division was formed that year. Amblin went on to produce a number of successful films throughout the 1980s, such as Gremlins, Innerspace, Batteries Not Included, Who Framed Roger Rabbit, and the Back to the Future trilogy. Gremlins was the first film to use the company's logo, which features the silhouette of Elliott flying in his bicycle with E.T. in the basket in front of the moon, from E.T. the Extra-Terrestrial.

In 1985, Spielberg and Don Bluth started a partnership to produce animated feature films. The only two films that were made from the Spielberg-Bluth deal were An American Tail (1986) and The Land Before Time (1988).

On November 5, 1986, Walt Disney Pictures and Amblin Entertainment collaborated to produce Who Framed Roger Rabbit, its first collaboration of such after collaborations working with Universal Pictures and Warner Bros. Pictures, which had a pre-existing joint deal. The film was directed by Robert Zemeckis, and it was slated for a G-rated feature, but it was upped to a PG-rated feature under the Touchstone Pictures label.

In 1987, Amblin Entertainment had named Brad Globe, former head of Lorimar's marketing division, as vice president of marketing at the production company, and Globe himself would be joined by two special consultants, which were Martin J. Lewy and Gerry Lewis, and will work closely with the marketing department of the companies that released Amblin's product.