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Around the Rings

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Around the Rings

Around the Rings (ATR) is an Internet-based publication covering the business and politics of the Olympic Movement, as well as a wide array of issues in international sports. ATR delivers its news across several platforms: print, online, email, and mobile app.

The company's global headquarters are in Atlanta, Georgia, with contributors and sales staff based around the world.

ATR had its beginnings in the late 1980s, when Atlanta was bidding for the 1996 Olympic Games. The company – originally known as Radio Atlanta – was founded in May 1992 by Ed Hula. Between 1994 and 1996, Hula was the Olympics correspondent for WGST, the official “information station” for the Atlanta Games. He also served as AOL’s Olympics reporter in Atlanta.

Whilst delivering his radio coverage to listeners worldwide, Hula realized there was a demand for specialized business news about the Olympics. As a result, he wrote a column for a weekly political newsletter that was mailed out across the Southeast. "The Hula Report", as it was known, soon outgrew its one-page allotment and became a four-to-eight page fax distributed twice monthly. As "The Hula Report" expanded into a 12-to-16 page publication, it was transferred into email format. Advances in technology enabled ATR to launch its own website.

The Nagano Olympics in 1998 saw Ed Hula became the first New Media journalist accredited for the Games.

The Sydney Olympic Games became a watershed moment for ATR. From 1998 to 2001, Hula was based in Sydney as the Olympics editor for 2UE, the rights-holding radio station for the Sydney games. As well as opening an office there, ATR witnessed a significant growth in their readership.

Over the years, ATR has become the “go-to" source for Olympic bid information, and is frequently quoted across international media. A subscription to the site is required in order to access premium content, although many articles are freely available to all visitors. Hula has provided coverage about every Olympic Games since Barcelona.

During that time, Around the Rings developed an events arm with its Newsmaker Breakfast series. These networking events provide the opportunity for journalists, sports marketers and others with an interest in the Games to meet and talk in an informal setting.

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